Getting It All to Work: People, process & technology

Industrial Marketing Introduction

Curious about Industrial Marketing? Listen to this 6-part Industrial Marketing audio course from clearmotive marketing. You will learn: * What industrial marketing is and why it's important. * How industrial buying groups research, evaluate and buy * Different types of content that apply to different stages of the buying process.  * How to get in front of your customers without wasting money * How to crawl, walk and eventually run sophisticated marketing automation. * Building a repeatable process.

Getting It All to Work: People, process & technology

In this episode, Chad and Tyler help you bring all of the module lessons together. Understand everything that's been covered with a recap and a few new insights. Learn about: • Everything we've covered with a recap • People, process and technology • Building a repeatable sales and marketing process

Technology: Typical pitfalls and finding opportunities

In this episode, Chad and Tyler help you understand how technology impacts Industrial Marketing. Learn about: • The primary benefits: speed, scale, automation, and insights • Why industrial companies often give up before they even start • Crawl, walk, and run from CRM and Google Analytics to dedicated Marketing Technology (MarTech)

Digital Advertising: Get in front of the right customers without wasting money

In this episode, Chad and Tyler help you understand how to use digital advertising to get in front of the right customers—at the right time—without wasting money. Learn about: • Why digital advertising is critical for industrial companies • What are the best options and challenges to overcome • Determining the budget formula that works best for your business

Content: The fuel for your Industrial Marketing engine

In this module, Chad and Tyler help you understand how content fuels your Industrial Marketing engine. Learn about: • Different types of content for different stages of the buying process • The case for quality and quantity • 5 must-have mindsets to fuel your industrial marketing engine