E723. $3 Million + Series | Cooper Leary w/ Calgary Landscape Supply

E723. $3 Million + Series | Cooper Leary w/ Calgary Landscape Supply

Caleb interviews Cooper Leary [https://shop.clslandscapesupply.com/pages/about-us], a Canadian entrepreneur who manages a multimillion-dollar landscape supply and construction business. Leary discusses his transition from a business student to a successful industry leader, highlighting his unique dual-model company that handles both retail supply and large-scale design-build projects. A major focus of the conversation is Leary's strategy for operational efficiency, including the use of AI and lean staffing to maintain high revenue with fewer employees. He emphasizes the importance of professional development and coaching to overcome business plateaus and reach an enterprise level. Furthermore, Leary underscores that customer obsession and investing in high-quality leadership are the primary drivers of his company's growth. Key Takeaways: * Commit to being customer obsessed by providing high transparency and a world-class experience that exceeds typical industry standards. * Transition from an owner-operator mindset to an enterprise level by implementing robust systems that allow the business to scale and function efficiently without your constant oversight. * Prioritize delegation and trust by hiring competent people who are better than you at their specific roles, freeing you to focus on high-level growth and strategy. * Cultivate a culture of lifelong learning and grit to ensure your team remains adaptable to new technologies and resilient through the mental and physical demands of the work. * Protect your personal time and well-being through disciplined morning routines and intentional scheduling that allows business success to support your family and health. Connect with Auman Landscape 📺 YouTube https://www.youtube.com/@AumanLandscape [https://www.youtube.com/@AumanLandscape] 🌐 All Links https://linktr.ee/AumanLandscape [https://linktr.ee/AumanLandscape] 📸 Instagram https://www.instagram.com/aumanlandscapellc/ [https://www.instagram.com/aumanlandscapellc/] 👷 👷‍♂️ 👷‍♀️ The Hardsacpe Academy https://www.thehardscapeacademy.com/ [https://www.thehardscapeacademy.com/] 👫 👩‍❤️‍👨 Together In The Trades https://www.togetherinthetrades.com/ [https://www.togetherinthetrades.com/] Episode Sponsors 📸 CompanyCam – Get 50% off for 2 months https://companycam.com/auman [https://companycam.com/auman] 💰 Cycle CPA – Save $200 https://cyclecpa.com [https://cyclecpa.com/] Use code: AUMAN 🛠 LMN Software – Save on onboarding https://golmn.com [https://golmn.com/] Use code: AUMAN 🚜⚙️🛠️ Steelwrist https://linktr.ee/AumanLandscape [https://linktr.ee/AumanLandscape] 🛠 Leanscaperhttps://leanscaper.com/ 🚜 Equip https://www.equipexposition.com/ [https://www.equipexposition.com/]Use code: AUMAN 💰 John Pajakhttps://johnpajak.com [https://www.johnpajak.com/] 🧠 🎯 💡 FRWRD Coachinghttps://www.frwrdcoaching.com/ [https://www.frwrdcoaching.com/]

E722. Stop Digging and Start Scaling to Transition from Operator to Business Leader

Caleb emphasizes the necessity of shifting from a manual laborer to a strategic leader by stepping away from field work to focus on building a robust sales pipeline. Auman details practical methods for maintaining growth, such as consistent client outreach, leveraging CRM technology, and utilizing specialized tools like Company Cam and Cycle CPA. He argues that true business expansion requires disciplined communication and the courage to delegate tasks to a well-trained crew. Key Takeaways: * Make a habit of calling ten past clients, vendors, or friends every day to maintain a consistent flow of leads and work. * Transition from being a field operator to a business leader by intentionally stepping away from daily labor to focus on growth and strategy. * Use visual documentation tools to provide your team with clear instructions and project details so they can succeed without your constant supervision. * Communicate your long-term business vision to your crew so they understand that your time spent selling work directly secures their jobs and future opportunities. * Build a robust sales pipeline so you can stop lowering your prices out of desperation and start selecting only high-value projects with healthy profit margins. Connect with Auman Landscape 📺 YouTube https://www.youtube.com/@AumanLandscape [https://www.youtube.com/@AumanLandscape] 🌐 All Links https://linktr.ee/AumanLandscape [https://linktr.ee/AumanLandscape] 📸 Instagram https://www.instagram.com/aumanlandscapellc/ [https://www.instagram.com/aumanlandscapellc/] 👷 👷‍♂️ 👷‍♀️ The Hardsacpe Academy https://www.thehardscapeacademy.com/ [https://www.thehardscapeacademy.com/] 👫 👩‍❤️‍👨 Together In The Trades https://www.togetherinthetrades.com/ [https://www.togetherinthetrades.com/] Episode Sponsors 📸 CompanyCam – Get 50% off for 2 months https://companycam.com/auman [https://companycam.com/auman] 💰 Cycle CPA – Save $200 https://cyclecpa.com [https://cyclecpa.com/] Use code: AUMAN 🛠 LMN Software – Save on onboarding https://golmn.com [https://golmn.com/] Use code: AUMAN 🚜⚙️🛠️ Steelwrist https://linktr.ee/AumanLandscape [https://linktr.ee/AumanLandscape] 🛠 Leanscaperhttps://leanscaper.com/ 🚜 Equip https://www.equipexposition.com/ [https://www.equipexposition.com/]Use code: AUMAN 💰 John Pajakhttps://johnpajak.com [https://www.johnpajak.com/] 🧠 🎯 💡 FRWRD Coachinghttps://www.frwrdcoaching.com/ [https://www.frwrdcoaching.com/]

E721. Why Your Business Must Run Without You to Grow

This episode highlights a major milestone where the company is beginning to function independently, allowing Caleb to transition from day-to-day fires to long-term growth and content creation. The Aumans explore the nuances of leadership training, emphasizing the need to foster loyalty and initiative within their "new guard" of employees. They also provide a candid look into the challenges of a husband-wife partnership, debating different management styles and the mental load of entrepreneurship. Key Takeaways: * Delegate daily tasks so that your business can eventually run without your constant direct supervision. * Eliminate yourself as a bottleneck by providing your team with clear written plans and documented instructions. * Build a stronger team culture by actively listening to and addressing the individual needs of your staff members. * Test the leadership potential of newer employees by giving them responsibility for smaller projects to build their confidence. * Prioritize hiring people who take pride in their work and show a genuine desire to perform a good job. Connect with Auman Landscape 📺 YouTube https://www.youtube.com/@AumanLandscape [https://www.youtube.com/@AumanLandscape] 🌐 All Links https://linktr.ee/AumanLandscape [https://linktr.ee/AumanLandscape] 📸 Instagram https://www.instagram.com/aumanlandscapellc/ [https://www.instagram.com/aumanlandscapellc/] 👷 👷‍♂️ 👷‍♀️ The Hardsacpe Academy https://www.thehardscapeacademy.com/ [https://www.thehardscapeacademy.com/] 👫 👩‍❤️‍👨 Together In The Trades https://www.togetherinthetrades.com/ [https://www.togetherinthetrades.com/] Episode Sponsors 📸 CompanyCam – Get 50% off for 2 months https://companycam.com/auman [https://companycam.com/auman] 💰 Cycle CPA – Save $200 https://cyclecpa.com [https://cyclecpa.com/] Use code: AUMAN 🛠 LMN Software – Save on onboarding https://golmn.com [https://golmn.com/] Use code: AUMAN 🚜⚙️🛠️ Steelwrist https://linktr.ee/AumanLandscape [https://linktr.ee/AumanLandscape] 🛠 Leanscaperhttps://leanscaper.com/ 🚜 Equip https://www.equipexposition.com/ [https://www.equipexposition.com/]Use code: AUMAN 💰 John Pajakhttps://johnpajak.com [https://www.johnpajak.com/] 🧠 🎯 💡 FRWRD Coachinghttps://www.frwrdcoaching.com/ [https://www.frwrdcoaching.com/]

E720. Stop Being the Bottleneck and Scale Your Business Beyond One Million Dollars

Caleb discusses the essential shift from manual labor to strategic business leadership. He shares personal stories about overcoming stagnancy through structured systems and the courage to face uncertainty, while also promoting specialized coaching programs like Built for Contractors. The episode emphasizes the importance of utilizing technology for project documentation and the psychological resilience needed to scale a business beyond the owner's individual capacity. Auman highlights that sustainable growth requires asking for help and prioritizing a strong team culture over mere profit. Key Takeaways: * Implement scalable systems and structured processes to move beyond the daily chaos of repeating the same business problems. * Develop the courage to take action when there is a high short-term cost and an uncertain delayed benefit. * Use thorough photo documentation to transform lengthy project disputes into quick, fact-based decisions. * Prioritize the well-being and growth of your team above profit to create a better culture and more satisfied customers. * Acknowledge when you need help and empower your team to share the load instead of trying to carry every burden alone. Connect with Auman Landscape 📺 YouTube https://www.youtube.com/@AumanLandscape [https://www.youtube.com/@AumanLandscape] 🌐 All Links https://linktr.ee/AumanLandscape [https://linktr.ee/AumanLandscape] 📸 Instagram https://www.instagram.com/aumanlandscapellc/ [https://www.instagram.com/aumanlandscapellc/] 👷 👷‍♂️ 👷‍♀️ The Hardsacpe Academy https://www.thehardscapeacademy.com/ [https://www.thehardscapeacademy.com/] 👫 👩‍❤️‍👨 Together In The Trades https://www.togetherinthetrades.com/ [https://www.togetherinthetrades.com/] Episode Sponsors 📸 CompanyCam – Get 50% off for 2 months https://companycam.com/auman [https://companycam.com/auman] 💰 Cycle CPA – Save $200 https://cyclecpa.com [https://cyclecpa.com/] Use code: AUMAN 🛠 LMN Software – Save on onboarding https://golmn.com [https://golmn.com/] Use code: AUMAN 🚜⚙️🛠️ Steelwrist https://linktr.ee/AumanLandscape [https://linktr.ee/AumanLandscape] 🛠 Leanscaperhttps://leanscaper.com/ 🚜 Equip https://www.equipexposition.com/ [https://www.equipexposition.com/]Use code: AUMAN 💰 John Pajakhttps://johnpajak.com [https://www.johnpajak.com/] 🧠 🎯 💡 FRWRD Coachinghttps://www.frwrdcoaching.com/ [https://www.frwrdcoaching.com/]

E719. Get More Revenue from Your Revenue: The Metrics Every Small Business Must Track

Caleb speaks with Kevin Dorsey [https://www.linkedin.com/in/kddorsey3/], the Chief Revenue Officer at Leanscaper [https://leanscaper.com/], regarding business growth and leadership within the green industry. Dorsey explains the distinction between sales and total revenue, highlighting the necessity of tracking specific performance metrics to ensure long-term stability. The discussion emphasizes the importance of hiring for character rather than just technical skills, while also advocating for rigorous training to build employee competence. Dorsey introduces psychological concepts such as growth mindset and visualization, suggesting that true resilience is built through preparation rather than simply enduring hardship. Finally, the episode warns against "shiny object syndrome," advising business owners to use clear long-term goals as filters to avoid burnout and maintain progress. Key Takeaways: * Implement the GERMS methodology by prioritizing gratitude, exercise, reading, meditation, and sleep to prevent burnout and maintain peak performance. * Define a Keystone Goal for a one-to-three-year horizon to serve as a filter for new projects and help you avoid the trap of shiny object syndrome. * Practice dual-visualization by mentally rehearsing both your successful outcomes and the specific obstacles you may encounter to build a more resilient mindset. * Focus on hiring for characteristics like discipline and motivation while leaving technical skills for the training phase, as core traits are much harder to develop than job competence. * Track micro-progress through specific daily or weekly metrics to maintain momentum and stay motivated during challenging periods in your business or personal life. Connect with Auman Landscape 📺 YouTube https://www.youtube.com/@AumanLandscape [https://www.youtube.com/@AumanLandscape] 🌐 All Links https://linktr.ee/AumanLandscape [https://linktr.ee/AumanLandscape] 📸 Instagram https://www.instagram.com/aumanlandscapellc/ [https://www.instagram.com/aumanlandscapellc/] 👷 👷‍♂️ 👷‍♀️ The Hardsacpe Academy https://www.thehardscapeacademy.com/ [https://www.thehardscapeacademy.com/] 👫 👩‍❤️‍👨 Together In The Trades https://www.togetherinthetrades.com/ [https://www.togetherinthetrades.com/] Episode Sponsors 📸 CompanyCam – Get 50% off for 2 months https://companycam.com/auman [https://companycam.com/auman] 💰 Cycle CPA – Save $200 https://cyclecpa.com [https://cyclecpa.com/] Use code: AUMAN 🛠 LMN Software – Save on onboarding https://golmn.com [https://golmn.com/] Use code: AUMAN 🚜⚙️🛠️ Steelwrist https://linktr.ee/AumanLandscape [https://linktr.ee/AumanLandscape] 🛠 Leanscaperhttps://leanscaper.com/ 🚜 Equip https://www.equipexposition.com/ [https://www.equipexposition.com/]Use code: AUMAN 💰 John Pajakhttps://johnpajak.com [https://www.johnpajak.com/] 🧠 🎯 💡 FRWRD Coachinghttps://www.frwrdcoaching.com/ [https://www.frwrdcoaching.com/]