S2E9: The Open Exchange | Future of the MRC

S2E9: The Open Exchange | Future of the MRC

With VideoAmp and Nielsen One's departure from Media Rating Council (MRC) accreditation, Greg and Geoff trace the MRC's roots back to the 1963 Harris Committee hearings and ask what its self-regulatory model means today, in a market where measurement companies increasingly resemble media businesses and AI raises new questions about who (or what) gets audited. Follow the show and subscribe to our newsletter at leadershipinpodcast.com. Questions or feedback: leadershipinpodcast@gmail.com.

S2E8: The Open Exchange | Walmart buys ⁠Vibe.co⁠

Greg and Geoff unpack Walmart's acquisition of Vibe.co and what it signals about the race to build and scale commerce media marketplaces across formats, advertiser segments and geographies. Follow the show and subscribe to our newsletter at leadershipinpodcast.com. Questions or feedback: leadershipinpodcast@gmail.com.

S2E7: Chalice's Ali Manning on AI with Receipts

Greg and Geoff sit down with Ali Manning [https://www.linkedin.com/in/alimanning/], Chief Operating Officer at Chalice [https://www.chalice.ai/], who co-founded one of adtech's hottest AI companies after senior roles at Google and Snap. Ali shares how being underestimated became her edge, why she rejected advice to smile less and talk slower, and what it means to build a company culture where people can show up as themselves. Plus her take on why the industry needs to stop talking about what AI will do and start showing what it already has.

S2E6: The Open Exchange | When PE Buys Media

Greg and Geoff talk non-traditional owners circling media assets, the tension between content investment and financial metrics, and what PE is about to find out. Walmart Connect, Bending Spoons, and People Inc. are rewriting who owns the system. The metric translation problem every CMO already knows is now PE's problem too. Follow the show and subscribe to our newsletter at leadershipinpodcast.com. Questions or feedback: leadershipinpodcast@gmail.com

S2E5: Content, Culture and Leadership with WBD's Jill Steinhauser

When your content shapes culture, the pressure to keep leading never lets up. Jill Steinhauser [https://www.linkedin.com/in/jill-steinhauser/], Group SVP of Platform Monetization & Parnterships at Warner Brothers Discovery [https://wbd.com/] knows that better than most. With media disruption that isn't slowing down. https://www.linkedin.com/in/jill-steinhauser/her advice is simpler than you'd expect: keep your goals in front of you and keep calm. Greg and Geoff sit down with Jill to talk about leading without a roadmap, why the best leaders aren't always the smartest people in the room, and why she'd take 80% performance for 120% humanity any day of the week.