How do we transform the adtech ecosystem to work for publishers? with Andrew Buckman, CEO of Publisher Collective

How do we transform the adtech ecosystem to work for publishers? with Andrew Buckman, CEO of Publisher Collective

Publishers have never faced more pressure. They're competing for attention, navigating privacy changes, battling walled gardens, and constantly being asked to do more with less. But are publishers really in trouble, or is the industry finally evolving in their favour? In this episode of Legends of Adtech, Julia Linehan is joined by Andrew Buckman, CEO of Publisher Collective, to explore what industry transformation really looks like, why publishers remain the foundation of the open internet, and how trust, simplicity and long-term thinking can help the industry move forward. Welcome to Legends of Adtech: the podcast where we go beyond the buzzwords and straight to the people at the coalface of the adtech industry. Every two weeks, we sit down with the industry’s boldest thinkers, pioneers, and disruptors, to find out how they’re rewriting the game. This is their story. Connect with Andrew: https://www.linkedin.com/in/andrewbuckman/ Learn more about Publisher Collective: https://www.publisher-collective.com/ About Andrew: Andrew has spent his career at the intersection of publishing, technology, and commercial strategy; building and scaling businesses that help independent creators thrive in an increasingly complex ecosystem. Before taking the helm at Publisher Collective, he led high‑growth teams across digital media and adtech at companies such as Azerion, Sublime, OpenX, and Yahoo, developing a reputation for operational discipline, clear strategic thinking, and an instinct for where the market is heading. As CEO, he’s reshaped the organisation around trust, signal intelligence, and long‑term publisher value, steering it through structural change while strengthening its position in the supply chain. Andrew’s career is defined by a consistent through‑line: elevating publishers, simplifying complexity, and building companies that last. About The Digital Voice™ & Adtech Juice: The Digital Voice™ is a B2B boutique PR agency with boundless energy for PR, social marketing & events, specialising in adtech and martech companies, ranging from startups to those heading for IPO! Adtech Juice is The Digital Voice™'s brand new adtech learning hub, where you can level up your adtech knowledge no matter your learning level. Dive in: ADTECH JUICE: https://www.adtechjuice.com LINKEDIN: https://www.linkedin.com/company/adtechjuice TIKTOK: https://www.tiktok.com/@adtechjuice THE DIGITAL VOICE™: https://www.thedigitalvoice.co.uk To stay up to date on what, where, and when at TDV make sure to follow us on our other social channels too: LINKEDIN: https://www.linkedin.com/company/thedigitalvoice YOUTUBE: https://www.youtube.com/channel/UCQU3YMC9i7AFVET9NtmsaiQ INSTAGRAM: https://www.instagram.com/thedigitalvoicePR OUR PODCAST: https://www.adtechjuice.com/podcast For the latest news visit https://www.thedigitalvoice.co.uk

LinkedIn for Business Growth: How can you make it work as a CEO? with Mike Nicholson, Six Sells

In this episode of Legends of Adtech, Julia Linehan is joined by Mike Nicholson, Founder of Six Sells, to tackle one of the most useful business growth channels for adtech businesses: LinkedIn. From helping founders, CEOs and commercial leaders build influential personal brands to generating measurable business results through social selling, Mike has spent years studying what actually works on LinkedIn and what doesn't. Join us as we unpack how leaders can turn visibility into commercial value, discuss why consistency matters more than virality, how authenticity can cut through in an increasingly AI-generated feed and why many businesses are still underestimating the power of employee advocacy. From the realities of social selling and personal branding, to video content, thought leadership and the future of human connection in an AI world, this episode is a practical, honest and insightful look at how LinkedIn can drive genuine business growth. Welcome to Legends of Adtech: the podcast where we go beyond the buzzwords and straight to the people at the coalface of the adtech industry. Every two weeks, we sit down with the industry’s boldest thinkers, pioneers, and disruptors, to find out how they’re rewriting the game. This is their story. Connect with Mike: https://www.linkedin.com/in/mikenicholson/ [https://www.linkedin.com/in/mikenicholson/] Learn more about Six Sells: https://www.sixsells.co.uk/ [https://www.sixsells.co.uk/] About Mike: Mike Nicholson founded Six Sells, an executive visibility agency that helps CEOs and senior leaders in media, advertising, and technology to enable growth. Mike has 30 years’ experience spanning marketing, sales, and business development roles working for publishers (including The Telegraph), ad networks (including 4th Screen), B2B research and advisory firms (including SiriusDecisions), and adtech companies (including Opera Mediaworks and OpenX). About The Digital Voice™ & Adtech Juice: The Digital Voice™ is a B2B boutique PR agency with boundless energy for PR, social marketing & events, specialising in adtech and martech companies, ranging from startups to those heading for IPO! Adtech Juice is The Digital Voice™'s brand new adtech learning hub, where you can level up your adtech knowledge no matter your learning level. Dive in: ADTECH JUICE: https://www.adtechjuice.com LINKEDIN: https://www.linkedin.com/company/adtechjuice TIKTOK: https://www.tiktok.com/@adtechjuice THE DIGITAL VOICE™: https://www.thedigitalvoice.co.uk To stay up to date on what, where, and when at TDV make sure to follow us on our other social channels too: LINKEDIN: https://www.linkedin.com/company/thedigitalvoice YOUTUBE: https://www.youtube.com/channel/UCQU3YMC9i7AFVET9NtmsaiQ INSTAGRAM: https://www.instagram.com/thedigitalvoicePR OUR PODCAST: https://www.adtechjuice.com/podcast For the latest news visit https://www.thedigitalvoice.co.uk

Is creative strategy reclaiming power in the age of AI? with Rhiannon Davies, VP creative strategy at Jellyfish

In this episode of Legends of Adtech, Julia Linehan is joined by Rhiannon Davies, VP Creative Strategy at Jellyfish, to tackle creative strategy, what it means and how it's changing in the AI era. From building campaigns for global hit shows like Black Mirror at Netflix to shaping creative strategy for brands like Google and Oatly, Rhiannon's spent her career exploring how cultural insight and technology can work together, not against each other. Join us to unpack the evolving role of creative strategy in an AI-driven world, discussing whether data should lead creativity, how brands can avoid “AI sameness” and why human taste and cultural understanding are becoming more valuable than ever. From the future of social strategy and creator-led marketing, to the realities of AI-generated content, trend forecasting and building culturally resonant brands, this episode is a sharp, honest and thought-provoking look at where creativity goes next. Welcome to Legends of Adtech: the podcast where we go beyond the buzzwords and straight to the people at the coalface of the adtech industry. Every two weeks, we sit down with the industry’s boldest thinkers, pioneers, and disruptors, to find out how they’re rewriting the game. This is their story. Connect with Rhi: https://www.linkedin.com/in/rhiannon-ceri-davies/ Learn more about Jellyfish: https://www.jellyfish.com/ About Rhiannon: Rhiannon is VP Creative Strategy at Jellyfish, with an expert background in social media and creative marketing. Having cut her teeth in luxury fashion at Selfridges and Burberry, she went on to join the global marketing team at Netflix, where she created the strategies for some of the world's biggest shows including Sex Education, Black Mirror and Top Boy. At Jellyfish, she works across a number of clients including Google and Oatly and is a social media influencer in her own right, with 135K+ followers in the equestrian space. About The Digital Voice™ & Adtech Juice: The Digital Voice™ is a B2B boutique PR agency with boundless energy for PR, social marketing & events, specialising in adtech and martech companies, ranging from startups to those heading for IPO! Adtech Juice is The Digital Voice™'s brand new adtech learning hub, where you can level up your adtech knowledge no matter your learning level. Dive in: ADTECH JUICE: https://www.adtechjuice.com LINKEDIN: https://www.linkedin.com/company/adtechjuice TIKTOK: https://www.tiktok.com/@adtechjuice THE DIGITAL VOICE™: https://www.thedigitalvoice.co.uk To stay up to date on what, where, and when at TDV make sure to follow us on our other social channels too: LINKEDIN: https://www.linkedin.com/company/thedigitalvoice YOUTUBE: https://www.youtube.com/channel/UCQU3YMC9i7AFVET9NtmsaiQ INSTAGRAM: https://www.instagram.com/thedigitalvoicePR OUR PODCAST: https://www.adtechjuice.com/podcast For the latest news visit https://www.thedigitalvoice.co.uk

Digital Out-of-Home: Big screens, big promises - Legends of Adtech Podcast

Digital Out of Home is having a moment. It now accounts for the majority of OOH spend, it’s programmatic, data-driven, and increasingly positioned as a serious player in the performance marketing mix. But behind the growth and the headlines, there’s a bigger question: is it actually working as well as we think it is? In this episode of Legends of Adtech, Julia Linehan sits down with Tom Barbour, Sales Director UK at Vistar Media, to unpack the reality of programmatic DOOH – what it does well, where it's headed and what brands are getting wrong. From measurement challenges and attention myths, to creative limitations and the role of AI, this is a no-nonsense look at one of the fastest-growing channels in media. Welcome to Legends of Adtech: the podcast where we go beyond the buzzwords and straight to the people at the coalface of the adtech industry. Every two weeks, we sit down with the industry’s boldest thinkers, pioneers, and disruptors, to find out how they’re rewriting the game. This is their story. Connect with Tom: https://www.linkedin.com/in/tomabarbour/ Learn more about Vistar Media: https://www.vistarmedia.com/ About Tom: Tom is a proven commercial leader with 14 years of experience driving revenue growth for prominent ad-tech businesses. Most recently leading the successful launch of Vistar Media's programmatic digital out-of-home offering to top tier media agencies in London. Prior to Vistar Media, Tom worked for a raft of digital media companies including Opera Mediaworks, Blis and GumGum. At GumGum he was managing a team of five and looking after the revenue of major agency holding companies including Dentsu, Publicis and Omnicom. Growing this agency patch from circa £1m in 2019 to £15m+ in 2024. Tom’s career trajectory reflects deep expertise in programmatic advertising, international sales management, and business development across the evolving digital media landscape. About The Digital Voice™ & Adtech Juice: The Digital Voice™ is a B2B boutique PR agency with boundless energy for PR, social marketing & events, specialising in adtech and martech companies, ranging from startups to those heading for IPO! Adtech Juice is The Digital Voice™'s brand new adtech learning hub, where you can level up your adtech knowledge no matter your learning level. Dive in: ADTECH JUICE: https://www.adtechjuice.com LINKEDIN: https://www.linkedin.com/company/adtechjuice TIKTOK: https://www.tiktok.com/@adtechjuice THE DIGITAL VOICE™: https://www.thedigitalvoice.co.uk To stay up to date on what, where, and when at TDV make sure to follow us on our other social channels too: LINKEDIN: https://www.linkedin.com/company/thedigitalvoice YOUTUBE: https://www.youtube.com/channel/UCQU3YMC9i7AFVET9NtmsaiQ INSTAGRAM: https://www.instagram.com/thedigitalvoicePR OUR PODCAST: https://www.adtechjuice.com/podcast For the latest news visit https://www.thedigitalvoice.co.uk

Retail Media: Who really owns the customer? with Camilla Ray, Nectar360 - Legends of Adtech Podcast

In this episode of Legends of Adtech, host Julia Linehan is joined by Camilla Ray to unpack one of the most talked-about (and misunderstood) areas in the industry right now: retail media. With over 15 years of experience and access to insights from more than 24 million Nectar users, Camilla breaks down what retail media really means beyond the buzzwords, exploring how first-party data, measurement and omnichannel strategy come together to create genuinely valuable customer experiences. From the evolution of retail media channels to the rise of incrementality and AI-powered planning, this episode gets into the mechanics behind the hype. But at its core, this conversation is about one thing: the customer. Camilla shares what a truly customer-first (or rather, customer-obsessed) approach looks like in practice: why the customer ultimately owns the relationship, and how brands and retailers must collaborate to earn their attention. Expect sharp insights on measurement standardisation, the reality of AI in planning, and why the future of retail media will be defined not by technology alone, but by smarter collaboration, better creativity, and a relentless focus on delivering real value. Welcome to Legends of Adtech: the podcast where we go beyond the buzzwords and straight to the people at the coalface of the adtech industry. Every two weeks, we sit down with the industry’s boldest thinkers, pioneers, and disruptors, to find out how they’re rewriting the game. This is their story. Connect with Camilla: https://www.linkedin.com/in/camilla-ray-42908a2/ Learn more about Nectar360: https://www.nectar360.co.uk/ About Camilla and Nectar360: Camilla Ray is the Planning Director at Nectar360, where she applies more than 15 years of deep expertise in retail media, omnichannel customer strategy and data‑driven commercial transformation.She leads a 22‑person strategic planning team spanning Sainsbury’s, Argos and agencies; driving first‑party data strategy and retail media planning that delivers measurable commercial impact. Camilla has pioneered new frameworks for predictive analytics, live planning and governance, enabling more precise decision‑making and improved commercial outcomes.With digital acceleration reshaping the retail landscape, Camilla is committed to championing insight‑rich, responsible use of data, ensuring both brands and Nectar360’s 24 million customers benefit from smarter, more connected experiences. Nectar360 owns and operates Nectar, the UK’s largest coalition loyalty programme, helping the UK’s biggest brands to connect with customers. It manages Sainsbury’s and Argos’ retail media services, utilising its own insights and media expertise to connect the Sainsbury’s businesses, FMCG and GM brands and customers. Through the unrivalled data provided by the 24 million members of the Nectar loyalty programme, Nectar360 understands consumers better than anyone else, offering brands a clear view of exactly who their customers are and what they buy. About The Digital Voice™ & Adtech Juice: The Digital Voice™ is a B2B boutique PR agency with boundless energy for PR, social marketing & events, specialising in adtech and martech companies, ranging from startups to those heading for IPO! Adtech Juice is The Digital Voice™'s brand new adtech learning hub, where you can level up your adtech knowledge no matter your learning level. Dive in: ADTECH JUICE: https://www.adtechjuice.com LINKEDIN: https://www.linkedin.com/company/adtechjuice TIKTOK: https://www.tiktok.com/@adtechjuice THE DIGITAL VOICE™: https://www.thedigitalvoice.co.uk To stay up to date on what, where, and when at TDV make sure to follow us on our other social channels too: LINKEDIN: https://www.linkedin.com/company/thedigitalvoice YOUTUBE: https://www.youtube.com/channel/UCQU3YMC9i7AFVET9NtmsaiQ INSTAGRAM: https://www.instagram.com/thedigitalvoicePR OUR PODCAST: https://www.adtechjuice.com/podcast For the latest news visit https://www.thedigitalvoice.co.uk