In Alignment
Margaret Trainor, founder of Atmo Home, spent years burning “nice” candles in her Berlin apartment. When she moved out, every wall and appliance was coated in a layer of soot she had never noticed. That moment became Atmo, a modern home care brand built on the radical idea that the air inside your home matters as much as the food on your plate. We spend over 90% of our lives indoors, and almost no one is talking about what we’re breathing while we’re in there. Margaret breaks down what actually makes a candle clean (hint: it has very little to do with “beeswax and essential oils”) and why combustion, not raw materials, is the real story. We get into the science of why your wick matters, why cheap candles are cheap for a reason, and the truth about synthetic versus natural fragrance that no one in the clean girl space wants you to know. But this conversation goes so much deeper than candles. Margaret has one of the most refreshing perspectives on wellness we’ve ever heard. She has Botox. She drinks wine with friends. She also goes to the gym every day, reads in the sauna, and has built her entire brand around the principle that we should not have to give up the things we love to live well. Her stance on perfection cracked something open for both of us. This one is for anyone who has felt squeezed between the cool girl who doesn’t care and the wellness girl who cares too much. Margaret lives in the middle, and the middle is where being well actually exists. Find Margaret and Atmo Home: Atmo on Instagram [https://www.instagram.com/atmohome/] atmohome.com [https://atmohome.com/collections/candles?srsltid=AfmBOoqMzZQWI1d2xcdu3PAVW9lLUvJAPsMZzUwCsP2-3fFGxbHFuP0e] Margaret Trainor on LinkedIn [https://www.linkedin.com/in/margaret-trainor-0389064a/] Here’s how to work with us at Shift Shift 1:1 coaching is open now. Work directly with Annie and Marissa on whatever you’re moving through, a pattern you keep repeating, a chapter that’s changing, a version of yourself you can’t seem to reach. Every package starts with a free 15-minute call. → https://www.shiftinto.co/coaching [https://www.shiftinto.co/coaching] Shift Membership opens in September. A monthly membership where the work becomes a practice, not a one-time fix. Get on the waitlist for founding pricing and first access. → https://www.shiftinto.co/home-1 [https://www.shiftinto.co/home-1] Come find us in between episodes:Instagram → https://www.instagram.com/shiftintoalignment/ [https://www.instagram.com/shiftintoalignment/] Get full access to Shift Into Alignment at shiftintoalignment.substack.com/subscribe [https://shiftintoalignment.substack.com/subscribe?utm_medium=podcast&utm_campaign=CTA_4]
36 episodios
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