The 7 Habits for a Highly Effective LinkedIn Strategy: Posting Content That Generates Inbound (Part 2)

The 7 Habits for a Highly Effective LinkedIn Strategy: Posting Content That Generates Inbound (Part 2)

One of our posts generated 200,000 views; another 40,000. Yet most people posting on LinkedIn get negligible results. In part two, Andy Gwynn reveals Habits 6 and 7; the posting and engagement strategies that turn content into consistent business. Discover why LinkedIn's new Brew 360 AI algorithm rewards unique engagement over manipulation, how the algorithm works (15 likes and comments within 2 hours trigger a boost), and why stories sell whilst facts just tell. Andy breaks down what makes content work: spacing every sentence, punchy headlines, strategic use of emojis and hashtags, case studies that convert, and the WIFM principle (What's In It For Them). Learn Peter Wendt's seven most successful styles of posts, why "I'm pleased to announce" headlines fail, how to turn your credibility into client benefits, and why your direct outreach (Habits 1-5) feeds your posting algorithm and vice versa. Plus: Andy's new post comment tool uses AI to generate meaningful comments aligned with the Brew 360 algorithm, letting you engage strategically on top prospects' posts outside Post Party slots. Let's Chat! Andy's LinkedIn: ⁠⁠⁠⁠https://www.linkedin.com/in/andygwynn⁠⁠⁠⁠ [https://www.linkedin.com/in/andygwynn/] 3degrees Social: ⁠⁠⁠⁠https://www.linkedin.com/company/3degrees-social [https://www.linkedin.com/company/3degrees-social/]

From No Marketing Experience to Connecting with Lords: The LinkedIn Formula That Works

Matt Mason raised charity funding through LinkedIn by asking "Who do you know who could help?" instead of "Can you donate?" Andy Gwynn reveals how he secured meetings with Lord Eric Pickles, Lord Alok Sharma, and publications like the Jewish Chronicle and Jerusalem Post without email responses. Discover why ChatGPT with a brand guide improved connection quality (fewer impressions, better people), how "seek first to understand" generates engagement over self-promotion, and why people respond on LinkedIn when email is ignored. Matt learned LinkedIn quickly by feeding ChatGPT his charity's voice and letting AI draft content aligned to his values. Key insight: People connect with you faster when you show interest in their work rather than promoting yours. (06:38) The power question: "Who do you know who could help?" instead of direct asks(14:33) Why brand guides improve connection quality despite lower impressions(20:34) How to get responses from organisations ignoring your emails Let's Chat! Matt's LinkedIn: https://www.linkedin.com/in/matt-mason [https://www.linkedin.com/in/matt-mason/] Spaceship Earth's Website: https://www.spaceshipearth.org.uk [https://www.spaceshipearth.org.uk/] Andy's LinkedIn: ⁠⁠⁠⁠https://www.linkedin.com/in/andygwynn⁠⁠⁠⁠ [https://www.linkedin.com/in/andygwynn/] 3degrees Social: ⁠⁠⁠⁠https://www.linkedin.com/company/3degrees-social⁠ [https://www.linkedin.com/company/3degrees-social/]

The 7 Habits for a Highly Effective LinkedIn Strategy: Daily Actions That Generate Business (Part 1)

Send 20-40 connection invites daily, check notifications, congratulate your network, and message 100 connections per day. In part one of this two-part episode. Andy Gwynn reveals parts one to five of the seven habits that turn LinkedIn into a consistent lead generation machine. Discover why one birthday message generated a £70,000 office furniture order, how congratulating someone on a new job led to years of business, and why connecting with everyone who views your profile builds your second-tier network to millions. Andy breaks down the direct outreach system: personalised invites (50% acceptance rate), welcome messages with follow-ups, congratulations on new jobs and work anniversaries, and promotional messaging to segmented audiences. Plus, he's testing AI voice cloning technology that sends voicemails and SMS follow-ups to LinkedIn messages. (11:54) Thomas Power story: one automated congratulations message turned into an ongoing business(16:23) Why connect with everyone who views your profile (even if irrelevant)(24:19) Message up to 100 first-tier connections daily without triggering LinkedIn's algorithm Let's Chat! Andy's LinkedIn: ⁠⁠⁠https://www.linkedin.com/in/andygwynn⁠⁠⁠ [https://www.linkedin.com/in/andygwynn/] 3degrees Social: ⁠⁠⁠https://www.linkedin.com/company/3degrees-social [https://www.linkedin.com/company/3degrees-social/]

From Square Windows To £1 Billion Valuation: John Davies' Entrepreneurial Journey

John Davies built the biggest double-glazing company in South Wales by age 25 with one rule: square windows only. Then scaled a telecom sales business to 1,500 salespeople valued at nearly £1 billion. Andy Gwynn unpacks the lessons: simplify products ruthlessly, sell premium never cheap, test and adapt relentlessly (one phone per week became one per hour), challenge assumptions (evening TV ads worked when everyone said daytime only), and know when to take the offer instead of chasing future valuations. John shares how he used Boolean search on LinkedIn to target senior lawyers (excluding trainees), placed video ads under £1 per click, and why strategic partnerships beat direct outreach for risk-averse professionals. John's LinkedIn: https://www.linkedin.com/in/justjohndavies [https://www.linkedin.com/in/justjohndavies/] John's Consultancy: https://the-johndavies.co.uk [https://the-johndavies.co.uk/] Andy's LinkedIn: ⁠⁠⁠https://www.linkedin.com/in/andygwynn⁠⁠⁠ [https://www.linkedin.com/in/andygwynn/] 3degrees Social: ⁠⁠⁠https://www.linkedin.com/company/3degrees-social [https://www.linkedin.com/company/3degrees-social/]

The LinkedIn Formula That Generates Million-Pound Deals: Action, Strategy and Consistency

Massive Action × The Right Stuff × Consistently = Results. Andy Gwynn breaks down why most LinkedIn strategies fail (hint: it's not the platform), how to turn every inbound message into offline conversations, and the Boolean search secrets that find your ideal investors in minutes. Let's chat! Andy's LinkedIn: ⁠⁠https://www.linkedin.com/in/andygwynn⁠⁠ [https://www.linkedin.com/in/andygwynn/] 3degrees Social: ⁠⁠https://www.linkedin.com/company/3degrees-social [https://www.linkedin.com/company/3degrees-social/]