98: Founder Content: How to Turn Your Executive Team Into a Growth Lever

98: Founder Content: How to Turn Your Executive Team Into a Growth Lever

More and more companies are investing in founder content, and for good reason. As brand page reach declines, putting people front and center is becoming one of the most effective ways to build pipeline, attract talent, and win investor trust. So why aren't more founders doing it? Mostly, it comes down to time. On this episode, host Jenn Mancusi sits down with Josh Cons, Founder and CEO of Notice Me(dia), an agency that builds ROI-focused LinkedIn content for founders and executives. Josh breaks down what makes founder content work, the biggest mistake companies make when trying to give their leadership a voice on LinkedIn, and how founders can streamline the entire process. If you're ready to turn your executive team into your best growth channel, this episode shows you how. 👤 Connect with us: * Josh → ⁠⁠⁠⁠⁠ [https://www.linkedin.com/in/sumeeta-kumar/]⁠https://www.linkedin.com/in/josh-cons-453993204/ [https://www.linkedin.com/in/sumeeta-kumar/] * Jenn → ⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/jennifer-mancusi⁠⁠⁠⁠⁠⁠ [https://www.linkedin.com/in/jennifer-mancusi] 🚀 Learn more about Growgetter: ⁠⁠⁠⁠⁠⁠http://growgetter.io [http://growgetter.io]

97: Customer Re-Engagement: How To Activate Dormant Users

You win a customer. You onboard them. They use your product for a while, at least. Then product usage slows. Logins become less frequent.  Eventually, they stop showing up altogether. Customer re-engagement sounds simple on paper, but bringing dormant SaaS or cloud-based users back takes more than another email campaign. In this episode, host Jenn Mancusi sits down with Sumeeta Kumar, who previously led growth product marketing at Atlassian, Hulu, and Twitter, to discuss what it takes to build an effective customer re-engagement strategy. Together, they explore how to build empathy for dormant users, create customer re-engagement programs that drive product adoption, and the unexpected habit Sumeeta says has made her a better marketer across the board. If you're responsible for customer re-engagement, retention, or lifecycle marketing at a SaaS company, this episode is worth your time. 🔗 Mentioned in this episode: * Sumeeta Seeks → https://www.sumeetaseeks.com/ [https://www.sumeetaseeks.com/] 👤 Connect with us: * Sumeeta → ⁠⁠⁠ [https://www.linkedin.com/in/sumeeta-kumar/]https://www.linkedin.com/in/sumeeta-kumar/ [https://www.linkedin.com/in/sumeeta-kumar/] * Jenn → ⁠⁠⁠⁠⁠https://www.linkedin.com/in/jennifer-mancusi⁠⁠⁠⁠⁠ [https://www.linkedin.com/in/jennifer-mancusi] 🚀 Learn more about Growgetter: ⁠⁠⁠⁠⁠http://growgetter.io [http://growgetter.io]

96: How To Rank in AI Search: The Four Pillars of AEO

AI search is quickly becoming one of the most valuable sources of organic traffic available, with visitors converting up to six times better than those coming from unbranded SEO. Everyone wants to show up in AI-generated results. The challenge is knowing how. A few weeks ago, we sat down with Ann Smarty to walk through SEO, AEO, and GEO at a high level. This week, we're going deeper. In this episode, host Jenn Mancusi sits down with Guy Yalif, Chief Evangelist at Webflow, to break down how to rank in AI search. Join us as Guy walks through the four pillars of AEO (content, technical, authority, and measurement), and what putting this into practice looks like for a team that's just getting started. If you want to optimize for AI and want a clear path, this episode is the place to start. 🔗 Mentioned in this episode: * SEO vs AEO vs GEO with Ann Smarty → ⁠https://podcasts.apple.com/us/podcast/93-seo-vs-aeo-vs-geo-what-marketers-need-to-know-in-the-age-of-ai/id1694978118?i=1000770039660⁠ [https://podcasts.apple.com/us/podcast/93-seo-vs-aeo-vs-geo-what-marketers-need-to-know-in-the-age-of-ai/id1694978118?i=1000770039660] 👤 Connect with us: * Guy → ⁠⁠https://www.linkedin.com/in/gyalif [linkedin.com/in/taylorcorrado] * Jenn → ⁠⁠⁠⁠https://www.linkedin.com/in/jennifer-mancusi⁠⁠⁠⁠ [https://www.linkedin.com/in/jennifer-mancusi] 🚀 Learn more about Growgetter: ⁠⁠⁠⁠http://growgetter.io [http://growgetter.io]

95: Customer Advocacy: How To Turn Customers Into a Growth Lever

Most B2B companies are spending thousands to find their next customer. Meanwhile, their last ten customers would happily make that introduction for free. But nobody asked. In this episode, Jenn Mancusi sits down with Nick Salvatoriello, Senior Manager of Brand, Marketing, and Partnerships at Growth, to explore how customer advocacy becomes a repeatable growth engine. Nick shares how to turn happy customers into active advocates, build a program that scales beyond testimonials, and create a path from simple reviews to case studies, referrals, and more. If your customers love what you do but you're not systematically turning that goodwill into growth, this episode is for you. 🔗 Mentioned in this episode: * SEO vs AEO vs GEO with Ann Smarty → https://podcasts.apple.com/us/podcast/93-seo-vs-aeo-vs-geo-what-marketers-need-to-know-in-the-age-of-ai/id1694978118?i=1000770039660 [https://podcasts.apple.com/us/podcast/93-seo-vs-aeo-vs-geo-what-marketers-need-to-know-in-the-age-of-ai/id1694978118?i=1000770039660] 👤 Connect with us: * Nick → ⁠https://www.linkedin.com/in/nicksal [linkedin.com/in/taylorcorrado] * Jenn → ⁠⁠⁠https://www.linkedin.com/in/jennifer-mancusi⁠⁠⁠ [https://www.linkedin.com/in/jennifer-mancusi] 🚀 Learn more about Growgetter: ⁠⁠⁠http://growgetter.io [http://growgetter.io]

94: The State of Marketing in 2026: Why Taste Matters More Than Ever

HubSpot just released its 2026 State of Marketing Report, surveying 1,505 marketers across North America, Europe, Asia, and Australia. Their core finding? In the age of AI, brand POV and good taste matter more than ever. On this episode, host Jenn Mancusi sits down with Kyle Denhoff, Sr. Director of Marketing at HubSpot, to walk through the 2026 State of Marketing Report. Kyle breaks down how AI is changing how marketers work, why brand POV and good taste are becoming a real differentiator, and why closing the personalization gap is one of the biggest opportunities teams are leaving on the table. If you're trying to figure out where to focus your marketing in 2026, this episode gives you a clear starting point. 🔗 Mentioned in this episode: * State of Marketing Report → ⁠ [https://www.hubspot.com/state-of-marketing]https://www.hubspot.com/state-of-marketing [https://www.hubspot.com/state-of-marketing] 👤 Connect with us: * Kyle → ⁠⁠⁠ [https://www.linkedin.com/in/annsmarty]⁠https://www.linkedin.com/in/kyledenhoff [https://www.linkedin.com/in/kyledenhoff] * Jenn → ⁠⁠⁠⁠https://www.linkedin.com/in/jennifer-mancusi⁠⁠⁠⁠ [https://www.linkedin.com/in/jennifer-mancusi] 🚀 Learn more about Growgetter: ⁠⁠⁠⁠http://growgetter.io [http://growgetter.io]