Writing That Works

Influencer Marketing in 2025 with Sambhav Chadha

Sambhav Chadha, influencer expert, shares how he launched Augmentum Media during Covid, discusses authenticity in influencer marketing, effective strategies like seeding and the value of long-term partnerships. This episode includes essential insights for marketers looking to leverage Influencer Marketing. Connect with Sambhav: LinkedIn: https://www.linkedin.com/in/sambhavchadha/ [https://www.linkedin.com/in/sambhavchadha/] Website: https://www.augmentum-media.com/ [https://www.augmentum-media.com/]

All About Naming

We dive into the fascinating world of naming with professional namer, Stevie Belchak (https://www.linkedin.com/in/steviebelchak/) [https://www.linkedin.com/in/steviebelchak/)]. Discover the challenges and strategies behind naming products, companies, and features in the marketing industry. Learn about the creative process, the role of AI, and the importance of brand strategy when determining names.

Writing That Works

This week's guest is Samantha Lande [https://samanthawrites.com/], a Chicago-based content strategist and freelance writer whose work has appeared in Food Network, Parents, AARP, Food & Wine, and numerous other national publications. Samantha shares her journey from aspiring writer to established content creator, offering insights on navigating today's evolving media landscape. We explore how generative AI is reshaping content creation, what makes product reviews and brand stories valuable to both publications and readers, and Samantha's strategies for developing standout content in an oversaturated digital environment.

Paid Media And The Power Of Saying No

A conversation with CJ Bruce, Founder of The Missing Ingredient [https://themissingingredient.com/], on how understanding what not to do can drive greater marketing success. Discover insights from his food marketing agency, which specializes in digital marketing campaigns for Food & Beverage brands.