When the Next Step is Important but Scary, Ditch Willpower

When the Next Step is Important but Scary, Ditch Willpower

Send us Fan Mail [https://www.buzzsprout.com/2391808/fan_mail/new] If you're like me, you probably lean on willpower to power yourself through a difficult project. Willpower is a celebrated quality in our culture, right? When the going gets tough, the tough get going. There’s just one problem with willpower: when we use it to gut through difficult situations, we inevitably pay a very high price. Here's a better way to tackle those challenging intiatives. If you find the Marketing Root Work podcast valuable, please become a subscriber!  My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

Finding the Right People to Build Your Business - Conversation with Mike DeJong

Send us Fan Mail [https://www.buzzsprout.com/2391808/fan_mail/new] Mike DeJong is a little different from the guests I typically speak with. Mike got his start as a franchise owner and he was so successful, he found himself in a coaching role supporting other franchise owners seeking his advice. What I especially appreciate about Mike is his approach to creating a successful business. Whether you’re getting started as a franchise owner or building a professional service practice, Mike’s philosophy is that we need to find people whose strengths compliment our weaknesses. And we want to find people who are truly superb at what they do.  In other words, whether they are employees or contractors, our business is as successful as the business team we’ve created. Mike’s on a mission to share what’s he learned with as many people as possible and he’s written three (three!) to get the word out.  Learn more about Mike and his business wisdom here. [https://mikedejong.com/mike-dejong-home] If you find the Marketing Root Work podcast valuable, please become a subscriber!  My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

The Biggest Marketing Mistake You're Making - And What to Do Instead

Send us Fan Mail [https://www.buzzsprout.com/2391808/fan_mail/new] You might think your biggest marketing mistake is that you need to post more on social media. Or perhaps you're worried that you aren't finding enough opportunities to be a podcast guest. Not to say these aren't marketing issues. They are. But one of the biggest marketing mistakes I see small business owners make is what they focus their marketing message on. It's the reason people never finish reading your offers and articles. Hint: the best marketing is a hero's journey and the hero is your client. If you find the Marketing Root Work podcast valuable, please become a subscriber!  My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

Creating a Business that's Fun and Profitable - Conversation with Coach Wendy Muzzy

Send us Fan Mail [https://www.buzzsprout.com/2391808/fan_mail/new] Can you have a business that's fun and profitable? Business coach, Wendy Muzzy, says "yes" and talks about how she helps women business owners address money issues and create more joy in their businesses. Visit Wendy's website to learn more about her and her services. WendyMuzzy.com [http://wendymuzzy.com]. If you find the Marketing Root Work podcast valuable, please become a subscriber!  My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

How to Find More of "Your People" with More Ease and Speed

Send us Fan Mail [https://www.buzzsprout.com/2391808/fan_mail/new] Something I often hear from the people I work with is "how do I find my people?" What they're really asking is "how do I find the people who will genuinely appreciate my unique approach and will happily pay me for my services?" Referrals remain the best way to connect with great-fit clients. However, referrals can take a long time to materialize. Especially if we aren't intentionally developing a referral pipeline. Two strategies I recommend are: 1. Actively work on creating your referral system. 2. Use your favorite clients' words and language in your marketing! Let your best clients speak directly to potential best clients! If you want to attract more great-fit clients with more speed and ease, I urge you to put these strategies into action! The sooner you begin taking steps to cultivate these connections, the sooner people will be showing up who can't wait to pay you! If you find the Marketing Root Work podcast valuable, please become a subscriber!  My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.