Master Your Marketing

Low-Tox, Size-Inclusive & Wildly Brave: The Story Behind Wild Body

In today's episode, I'm joined by Jade, founder of Wild Body – a low-tox, size-inclusive activewear brand born from one of the most terrifying seasons of her life. At just 33, a non-drinker, non-smoker and mum of four who was at CrossFit 5–6 times a week, Jade was unexpectedly diagnosed with kidney cancer after a "routine" blood test ahead of trying for baby number five. What followed was major surgery, the removal of her kidney, and a complete re-evaluation of what she was putting in and on her body. We talk about how that experience led her to question the toxicity of everyday activewear, why she couldn't find anything on the market that matched her standards, and how that frustration snowballed into creating Wild Body — a purpose-led, size-inclusive brand that's already building a deeply engaged community from day one. In This Episode, We Chat About: * The moment everything changed How a simple pre-pregnancy blood test on Christmas Eve led to an ultrasound, an emergency CT scan and a shock kidney cancer diagnosis as a 33-year-old mum of four. * Life after a radical nephrectomy What it was really like preparing for and recovering from major surgery, navigating fear as a parent, and processing her dad's previous cancer journey alongside her own. * From "health-conscious" to low-tox obsessed How Jade moved from already being active and health-focused into a deeper audit of food, drinks, home products and clothing – including the activewear she was living in 99% of the time. * The gap she couldn't unsee in the activewear market Why most "eco" or "bamboo" activewear options didn't cut it once she dug into how fabrics are actually made, and how that research led to the first spark of Wild Body. * Building truly size-inclusive activewear (not just saying it) The reality of: * Custom size charts (instead of a size 8 stretching to an 18) * Designing squat-proof pieces for all sizes, not just a size 6 model * Stocking 10 sizes as a startup and pushing back when manufacturers and designers told her it would "eat her margins". * Bringing people along for the journey (before she even had product) How she: * Started posting about Wild Body months before launch * Took her audience behind the scenes to China, fabric selection and failed samples * Used vulnerability, education and storytelling instead of just "here's the product, buy now". * Turning followers into a warm, ready-to-buy email list The simple early-access + email waitlist approach she used so that when launch day came, people weren't just "aware" – they were invested. * Launch day feels (and what actually happened) The nerves, the "no one's going to buy" thoughts, the first cha-chings coming through, and what it meant for her kids and husband to see months of hard work pay off in real time. * Community, not just commerce The recurring content pillars that now shape Wild Body's brand: * "I got cancer at 33 and learnt this…" – weekly educational posts to empower others, not just sell leggings. * Appreciation Mondays – encouraging people to thank and acknowledge those who showed up for them in hard moments. * Giving back: why $2 from every order goes directly to Love Your Sister and precision cancer research. * Marketing lessons from a first-time founder What Jade has learnt about: * The different vibes between Instagram vs TikTok * Showing up daily with organic content * Navigating the world of Meta ads (and why agencies are obsessed with the volume of organic content she's already creating). * Trusting your own vision (even when others don't see it yet) From choosing unexpected brand colours and a lavender farm photoshoot, to ignoring "it won't work" on sizing — how Jade is learning to back herself and build a brand that feels like her, not a copy-paste of everyone else. Links & Resources Connect with Jade & Wild Body Visit Wild Body [https://www.wildbody.com.au/] Follow Wild Body [https://www.instagram.com/wildbody.australia/] Charity Mentioned Love Your Sister – precision cancer research: https://www.loveyoursister.org/ [https://www.loveyoursister.org/]

Building Easeful and Profitable Launches: Insights from Jada

In this episode, Ashley interviews Jada, a business mentor and live launch specialist focused on helping service-based women grow their online offers. Jada shares her extensive experience in live launching, emphasizing the importance of creating easeful and profitable launch strategies. The discussion covers the significance of repeating and refining launch strategies, understanding and tracking important data, and aligning launches with business goals. Jada highlights the emotional journey of launching and offers insights into maintaining energy and motivation. She also provides practical advice on personalising launch strategies and leveraging data to make informed decisions. The episode concludes with resources for listeners to improve their launch strategies and engage with Jada for personalised support. Follow Jada on Instagram: https://www.instagram.com/jada.businessmentor/ [https://www.instagram.com/jada.businessmentor/] FREE GUIDE: Secrets to a High-Converting Launch Event Guide [https://www.riseandshinecollective.com.au/secrets-to-a-high-converting-launch-event] FREE ESSENTIAL LAUNCH DATA TRACKER [https://theriseandshinecollective.lpages.co/essential-launch-data-tracker] - Reveal what's working, what's not, and where to focus to elevate your next launch with greater ease and success. If you enjoyed the episode, I'd love for you to share this on your Instagram stories and tag me @ashleybostonhq. Follow me on Instagram https://www.instagram.com/ashleybostonhq/ [https://www.instagram.com/ashleybostonhq/] Check out episodes https://www.ashleybostonhq.com/podcast [https://www.ashleybostonhq.com/podcast] Find out more about how you can work with me https://www.ashleybostonhq.com [https://www.ashleybostonhq.com] Ash x

The Power of Pausing: What Happens When You Create Space in Your Business

Sometimes the best thing you can do for your business… is slow down. In this episode, I open up about the season of pressing pause — after a launch that didn't go to plan — and what it taught me about simplicity, alignment, and reimagining what success really looks like. From navigating motherhood and loss to rethinking my offers and reigniting ideas I'd tucked away for years, this chat is an honest look at what happens when you stop trying to "do it all" and start creating space for what truly lights you up. If you've ever felt like you're juggling too much, questioning your next move, or wondering what's next for your business… this one's for you. ✨ Listen in for: • Lessons from a launch that flopped — and why that's okay • How creating space can spark your best ideas • What simplicity and alignment look like in real life • The reminder that you don't have to wait for the "new year" to start again If you enjoyed the episode, I'd love for you to share this on your Instagram stories and tag me @ashleybostonhq. Follow me on Instagram https://www.instagram.com/ashleybostonhq/ [https://www.instagram.com/ashleybostonhq/] Check out episodes https://www.ashleybostonhq.com/podcast [https://www.ashleybostonhq.com/podcast] Find out more about how you can work with me https://www.ashleybostonhq.com [https://www.ashleybostonhq.com] Ash x

META's Andromeda Update: Why Creative Variety is Now Non-Negotiable

META just rolled out its Andromeda update, and it's a game-changer for how ads are run, optimised, and scaled. In this episode of Master Your Marketing, I break down what the update actually means (in plain English), why Advantage+ campaigns are being pushed front and centre, and how you can navigate these shifts without losing your sanity (or your ROI). We'll dive into: ✨ What META's Andromeda update really does behind the scenes. ✨ Why creative diversity is now the single most important lever in your campaigns. ✨ Practical ways to test and refresh your ad creative without burning out. ✨ Real client examples of what's working (and what isn't) right now in ads. This episode is packed with insights for agency owners, course creators, and e-commerce brands who want to stay ahead of the curve. Because let's be real: one image and one campaign just isn't going to cut it anymore. 👉 Plus, a quick reminder: this episode is brought to you by The Conversion Club [https://www.ashleybostonhq.com/theconversionclub], my monthly membership where I teach you the Convert Method framework. Inside, we cover everything from ads, funnels, emails, and nurture sequences, to tracking what's really working. Want to join us? You'll find the link in the show notes. Hit play and let's chat about how to pivot with META's changes, so your campaigns keep winning. If you enjoyed the episode, I'd love for you to share this on your Instagram stories and tag me @ashleybostonhq. Follow me on Instagram https://www.instagram.com/ashleybostonhq/ [https://www.instagram.com/ashleybostonhq/] Check out episodes https://www.ashleybostonhq.com/podcast [https://www.ashleybostonhq.com/podcast] Find out more about how you can work with me https://www.ashleybostonhq.com [https://www.ashleybostonhq.com] Ash x

Why so many women experience the impostor syndrome and how to stop letting it affect you

If you've ever hit a new goal (or even thought about setting one) and suddenly started doubting whether you're "good enough" or "qualified enough", you're not alone. In this episode, I'm joined by mindset coach and #1 best-selling author Christine Corcoran to chat all things impostor syndrome and how to stop it from running the show. Christine's helped hundreds of women in business rewire the way they think, sell and show up — and today she's breaking down why impostor syndrome keeps coming back even as you grow (and why that's actually a good thing). We're diving into: * How impostor syndrome actually protects you, and why it's time to stop fearing it * Why high-achieving women feel it the most * Practical ways to shift your mindset and show up even when you're doubting yourself * The power of using fear as a growth tool * Why your inner critic is not the truth (and what to do instead) We also chat about Christine's #1 best-selling book Turn Impostor Syndrome Into Your Superpower — a must-read if you're ready to stop second-guessing and start owning your brilliance. Whether you're just getting started or you've been in business for years, this one will give you the mindset refresh you didn't know you needed. Links & Resources: * Find Christine on Instagram: @christinecorcoran_coach [https://www.instagram.com/christinecorcoran_coach/] * Grab her best-selling book: Turn Impostor Syndrome Into Your Superpower (Amazon, Booktopia & more) [https://www.amazon.com.au/Turn-Impostor-Syndrome-Into-Superpower/dp/1763812308/ref=sr_1_1?crid=2KICJVQXOT3L9&dib=eyJ2IjoiMSJ9.syOOMa61Znj8T5gEntNtGtFXwsjZ4rr_v_VyCzYDp9akS5RABjxzjXHQrJZ68pAMqeELy1oRN0jQEr6H5as7G0Rw44i0_YNSzsXN7dqZQ3kZ6_RYb-fg6fhCIlitF49J.lhsg_QxvaZ2Hacpa6Aza_pMzy_f_gN37sYEEBk26OrM&dib_tag=se&keywords=christine+corcoran&qid=1751949416&sprefix=christine+corc%2Caps%2C270&sr=8-1] * Learn more at: christinecorcoran.com.au [https://christinecorcoran.com.au/]