Building Seattle's TOP Creative Agency – Secrets to creating high-converting ads + how to empower your team (Ft. Matt Gattozzi, Founder of Goodo Studios)

The Highs and Lows of Entrepreneurship with 5x Founder, Barry Sahu (Founder of Mason)

From engineer to entrepreneur, Barry's journey to building Mason [https://getmason.io/] has been an epic one. ____________________ Before writing a single line of code or designing the product, he spent time talking to over 100 merchants, primarily on Shopify, to deeply understand their biggest pain points. He found that while merchants were able to do marketing and automation outside their storefronts, they struggled to personalize the shopping experience within their own online stores. This led Barry and his team to develop Mason, which uses AI to create dynamic, personalized shopping experiences for each customer in real-time. The core of Mason's offering is the ability to create "puzzle piece" experiences on a brand's website, where elements like product recommendations, reviews, and content are tailored based on the individual customer's behavior and preferences. Barry emphasizes that the key to driving conversions is deeply understanding the customer and their needs,  Full of insights, Evan and Barry discuss topics like... 1. Entrepreneurial journey - Barry's experience starting and running multiple businesses over the years. 2. Product-market fit - How Barry and his team validated the problem they wanted to solve with Mason before building the product. 3. Conversion optimization - Strategies and principles for improving e-commerce conversion rates. 4. Personalization - The importance of tailoring the customer experience to individual preferences and behaviors. 5. Balancing work and life - How Barry manages to find time for personal priorities alongside building his businesses. 6. Learning and self-improvement - Barry's approach to continuous learning and staying up-to-date in the fast-moving tech industry. 7. Enjoying the entrepreneurial journey - Barry's advice to keep the entrepreneurial process fun and not just focus on the end goal. ———— Resources: - Barry's reading list [https://getmason.notion.site/Barada-My-Reading-List-4f5462038c58472dbdd7c2b50619233e] - Connect with Evan [https://www.linkedin.com/in/evan-bryce/] or Barry [https://www.linkedin.com/in/baradas/] on LinkedIn

Building the world's FIRST digital nomad village – Selling a company, AI deep-dive + customer service musts (Ft. Ruslan Leteyski, CEO of Zipchat AI)

In this episode, we hear from Ruslan Leteyski, a self-made millionaire (at 24!) who has founded multiple successful businesses, including CheckoutX and Vanga AI (which he exited successfully). Not to mention building a VILLAGE in the countryside for business owners (Coliving Semkovo [https://www.colivingsemkovo.com/]) :O He talks about his latest venture, ZipChat AI, which focuses on driving e-commerce sales through AI-powered chat. Ruslan delves into the details of ZipChat, explaining that it is not just a customer support tool, but an AI sales representative that can engage with customers on a larger scale. The episode also touches on Ruslan's experience selling his previous company, Vanga AI, and he provides advice for entrepreneurs on knowing when it's the right time to sell a business. Ruslan emphasises the importance of staying open to new technologies and tools, and shares some of his favorite resources for marketing design, video editing, and website user behavior insights. His approach to building a personal brand and embracing new technologies in the business world is inspiring! Enjoying the content? Share the show on your LinkedIn.  Want to join the discussion? Message ⁠Evan⁠ [https://au.linkedin.com/in/evan-bryce] or ⁠Ruslan⁠ [https://www.linkedin.com/in/leteyski/] on LinkedIn. Show notes & Links: ⁠MegaMinds (E-commerce growth community). [https://www.facebook.com/groups/megamindspodcast] ⁠ [https://www.facebook.com/groups/megamindspodcast]⁠Ruslan's Twitter⁠ [https://twitter.com/leteyski]⁠ [https://www.linkedin.com/in/leteyski/] Ruslan's LinkedIn⁠ [https://www.linkedin.com/in/leteyski/]⁠ [https://au.linkedin.com/in/evan-bryce] Evan's LinkedIn [https://au.linkedin.com/in/evan-bryce] ⁠ [https://au.linkedin.com/in/evan-bryce]⁠Checkout X [ Checkout X - Fast & Free WooCommerce Checkout to Boost ...https://www.checkout-x.com] ⁠ [ Checkout X - Fast & Free WooCommerce Checkout to Boost ...https://www.checkout-x.com]⁠Vanga AI [https://apps.shopify.com/upsellin] ZipChat [https://zipchat.ai/]

Building Seattle's TOP Creative Agency – Secrets to creating high-converting ads + how to empower your team (Ft. Matt Gattozzi, Founder of Goodo Studios)

Talking ALL things content and marketing (and more), this insightful conversation between Evan [https://www.linkedin.com/in/evan-bryce/?] (Content Executive at Australia's #1 digital marketing agency) and Matt (Founder of Goodo Studios [https://www.goodostudios.com/]) unpacks creative strategy in easy-to-digest ways. Referencing the likes of David Ogilvy and Claude C. Hopkins, the chat is jam-packed with laughs and killer insights. The boys serve up great tips like... 1. Focus on understanding the customer and producing content with intentionality. 2. Look to old advertising books for timeless wisdom in creative inspiration. 3. Have a core channel or activity that everything else supports and amplifies - don't try to be omni-channel too soon. 4. Provide clarity to clients and turn down work that isn't a good fit. 5. Hire proactively, empower your team, and learn to let go of creative control. Great notes from Matt on building a passionate team, scaling ad campaigns, and the importance of consistency in marketing as well!

A Neuroscientist's Secrets To Behaviour Design — How to Create Good Habits To Thrive in Business & Life (Ft. Dr Kyra Bobinet, founder @ Fresh Tri)

Based out of the San Francisco bay area, Dr. Kyra Bobinet combines business know-how with detailed neuroscience – giving her a truly fascinating, unique perspective on business and personal growth tactics. Her decades in the medical field helped her understand the workings of the brain, and she's harnessed these learnings to help herself and countless professionals achieve their personal development and career goals. She's the founder of Fresh Tri, [https://freshtri.com/] a new-age app for health behavior change based on neuroscience principles. Dr. Bobinet is also about to publish her second book on behaviour change and mindset called "Unstoppable Brain." A wonderfully eye-opening chat, Evan and Kyra also dive into: * The link between consumer psychology and buying behaviour * Biggest myths in healthy habit formation * How to make good habits stick * How to STOP doing bad habits * Strategies for regaining control of your time * The importance of an iterative mindset and how it can be taught * The idea of "service leadership" Liked this episode? Subscribe and sent it to someone who you think needs to hear it. Want to join the discussion? Message ⁠⁠Evan⁠⁠ [https://au.linkedin.com/in/evan-bryce] or ⁠Kyra [https://www.linkedin.com/in/kyrabobinet/] on LinkedIn. ____________

5x Revenue per lead with QUIZZES — Time Management for Business Owners, Personalised marketing, Teelixer case study (Ft. Gen Furukawa, founder of Prehook, SuperMarketers) #40

What's the power of the quiz? Hint: It's significant. How can business owners improve their time management? How can you harness personalisation in marketing? These are just a few of the topics we chat about with Gen Furukawa, [https://www.linkedin.com/in/genfurukawa/] Prior to founding Prehook, Gen was the VP of Marketing and Content at Scale, a leading AI writing tool, and also lead marketing at Jungle Scout as VP of Marketing. Now he helsp B2B SaaS brands grow profitably leveraging AI and automation! A fascinating chat, Evan and Gen also dive into: * How to use segmentation data * Teelixer case study (5x revenue per lead) * Quantifying the customer experience * Podcasts and partnerships as marketing opportunities * Why we shouldn’t rely on discounts to get an opt-in (profit drains) * Successful hooks (Discovery, curiousity) *Since recording this episode, Gen has sold Prehook and is now deep in the AI marketing space, coaching business owners on AI and marketing. Want to join the discussion? Message ⁠Evan⁠ [https://au.linkedin.com/in/evan-bryce] or Gen [https://www.linkedin.com/in/genfurukawa/] on LinkedIn. ____________