83. How to be the Neon Pink in a Sea of Gray and Finally Sell More Houses

83. How to be the Neon Pink in a Sea of Gray and Finally Sell More Houses

Chelsea once walked into her first brokerage meeting completely unaware of the group chat everyone else had apparently been in the night before about what to wear. Everyone showed up in suits, and she didn’t. So she went straight to Express and dropped $2,000 on skirts, blazers, and a couple pairs of heels from Aldo, just trying to look the part. Of course, it worked in the sense that she blended right in. But blending in is the exact opposite of what actually grows a business. In this episode, we're taking you back to where one of our favorite sayings, "being the neon pink in a sea of gray" started and breaking down what it means to stand out without losing your professionalism. The girls discuss: ♡ The difference between being unprofessional and just being human online ♡ Why copying someone else's brand doesn't work ♡ Three questions to help you find what makes you memorable ♡ The "COAST filter" (could other agents share this?) — Subscribe to this show to stay up to date and get the latest episodes! CLICK HERE to join Modern Agent Social Club [https://modernagentsocialclub.com/]and turn your Instagram into your biggest referral source in just 18 minutes a day! Download our free guide, Personal Brand by Friday [https://modern-agent.myflodesk.com/friday], here! Follow us on social media: @modernagentmarketinggirls [https://www.instagram.com/modernagentmarketinggirls/] @modernagentsocialclub [https://instagram.com/modernagentsocialclub] Follow Chelsea Petersen: @hichelseapetersen [https://www.instagram.com/hichelseapetersen/] Follow Kayla Fox: @yourhomegirlkayla [https://www.instagram.com/yourhomegirlkayla/] LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift! — Mentioned in this episode: ♡ The Hotel Nantucket [https://www.hachettebookgroup.com/titles/elin-hilderbrand/the-hotel-nantucket/9780316259088/] by Elin Hilderbrand ♡ Unreasonable Hospitality [https://www.penguinrandomhouse.com/books/674289/unreasonable-hospitality-by-will-guidara/] by Will Guidara ♡ Jessi Jean [https://www.instagram.com/jessijeanhome] (@jessijeanhome) — creator of the viral "yap challenge" ♡ The Home Edit [https://thehomeedit.com/] This episode was edited by Adrienne Cruz [https://adriennecruz.com/]. Mentioned in this episode: Personal Brand by Friday [https://modern-agent-marketing-girl.captivate.fm/friday]

82. Want Results Faster? Exactly Why We Spent $75K in One Day

If you've ever made a big investment in yourself and then immediately thought, "what was I thinking???" we see you. That in-between phase where you're not who you used to be, but you're not who you're becoming yet is uncomfortable. But it's also where the real transformation happens. In this episode, we're taking you behind the scenes of Chelsea's $75K VIP day and mastermind investment: what led up to it, what it looked like, and the huge mindset shifts that came out of it. We're talking leadership, vision, and why the people who are willing to do the uncomfortable work are always the ones who come out ahead. The girls discuss: ♡ Why Chelsea's biggest investment this year wasn't about the price tag ♡ What the "river of misery" feels like and why it means you're on your way somewhere ♡ Building your business on a foundation instead of decoration ♡ Why leading with the payoff (not the process) is what gets people to say yes ♡ How investing in yourself changes what you're willing to tolerate — Subscribe to this show to stay up to date and get the latest episodes! CLICK HERE to join Modern Agent Social Club [https://modernagentsocialclub.com/]and turn your Instagram into your biggest referral source in just 18 minutes a day! Download our free guide, Personal Brand by Friday [https://modern-agent.myflodesk.com/friday], here! Follow us on social media: @modernagentmarketinggirls [https://www.instagram.com/modernagentmarketinggirls/] @modernagentsocialclub [https://instagram.com/modernagentsocialclub] Follow Chelsea Petersen: @hichelseapetersen [https://www.instagram.com/hichelseapetersen/] Follow Kayla Fox: @yourhomegirlkayla [https://www.instagram.com/yourhomegirlkayla/] LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift! — Mentioned in this episode: ♡ Traction: Get a Grip on Your Business [https://www.amazon.com/Traction-Get-Grip-Your-Business/dp/1936661837] by Gino Wickman [https://www.amazon.com/Traction-Get-Grip-Your-Business/dp/1936661837] ♡ Unreasonable Hospitality [https://www.amazon.com/Unreasonable-Hospitality-Remarkable-Giving-People/dp/0593418573] by Will Guidara [https://www.amazon.com/Unreasonable-Hospitality-Remarkable-Giving-People/dp/0593418573] This episode was edited by Adrienne Cruz [https://adriennecruz.com/]. Mentioned in this episode: Personal Brand by Friday [https://modern-agent-marketing-girl.captivate.fm/friday]

81. Your Brain Loves Easy, Your Brand Doesn't

What if ease was never supposed to be the answer? We chase ease in everything: easy recipes, easy templates, easy content calendars, easy checkout buttons. Our brains are wired to love it. I (Kayla today for a solo ep) actually looked into the science behind it for this episode, and it kind of blew my mind. If you've ever bought the template, joined the membership, downloaded the freebie... and it still didn't "work" for you, you have to listen to this episode! Kayla discusses: ♡ Why our brains are wired to crave "easy" ♡ The neuroscience of attention ♡ Why "working with me is easy" should be the message, not "buying a house is easy" ♡ The real reason templates and systems alone won't make your content memorable ♡ The tough questions you need to sit with to build a personal brand that stands out — Follow us on Instagram: ♡ Podcast: @modernagentmarketinggirls [https://www.instagram.com/modernagentmarketinggirls/] ♡ Chelsea Petersen: @hichelseapetersen [https://www.instagram.com/hichelseapetersen/] ♡ Kayla Fox: @yourhomegirlkayla [https://www.instagram.com/yourhomegirlkayla/] — Subscribe to this show to stay up to date and get the latest episodes! CLICK HERE to join Modern Agent Social Club [https://modernagentsocialclub.com/]and turn your Instagram into your biggest referral source in just 18 minutes a day! Download our free guide, Personal Brand by Friday [https://modern-agent.myflodesk.com/friday], here! Follow us on social media: @modernagentmarketinggirls [https://www.instagram.com/modernagentmarketinggirls/] @modernagentsocialclub [https://instagram.com/modernagentsocialclub] Follow Chelsea Petersen: @hichelseapetersen [https://www.instagram.com/hichelseapetersen/] Follow Kayla Fox: @yourhomegirlkayla [https://www.instagram.com/yourhomegirlkayla/] LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift! Mentioned in this episode: Personal Brand by Friday [https://modern-agent-marketing-girl.captivate.fm/friday]

80. Her Business is 95% Referrals and She's Telling You EXACTLY How She Does it (with Kristin Sheckler)

Want to stand out on Instagram so you can sell more houses? Learn more about the Modern Agent Social Club Membership here [https://modernagentsocialclub.com/] 95% of her business comes from referrals, and she's never paid for a lead. The one thing that has made that possible is relying on a personal brand she's been building consistently since she started. In this episode, I (Kayla!) sit down with Kristin Sheckler, a Modern Agent member since 2021, mom of four, and Indiana-based agent whose business is proof that showing up as yourself actually works. We get into all of it, how Kristin built her brand from the beginning, why she doesn't believe in balance, and the small, consistent things that have kept her top of mind without burning out. We love talking about the power of personal branding on Modern Agent Marketing Girls, but this episode is a real-life example of just how it pays off. The girls discuss: ♡ Why Kristin left corporate behind after her "COVID baby" and got her real estate license (and why Modern Agent was one of the first things she invested in) ♡ What it looked like to build a personal brand when literally no one in real estate was doing it yet ♡ Why her business is 95% referral-based ♡ Not wanting to be a top producer ♡ How Kristin actually manages her days during summer with four kids at home ♡ Her "home of the day" story strategy that takes one second and gets conversations every single time ♡ How she built her email list from scratch — Connect with Kristin: ♡ Follow Kristin on Instagram [https://www.instagram.com/kristin.sheckler/] ♡ Subscribe to her newsletter [https://kristinshecklerrealtor.myflodesk.com/emailclub] ♡ Check out her freebies and important links [https://linktr.ee/Ksheckler?utm_source=ig&utm_medium=social&utm_content=link_in_bio&fbclid=PAZXh0bgNhZW0CMTEAc3J0YwZhcHBfaWQPOTM2NjE5NzQzMzkyNDU5AAGnIXrRHKb-k8royI_bbgp_4ZGqlSt62PZssHLClKZ5EN0e6iUIKfVrpmSF4J8_aem_z7YfF_oFVkatDlPh31197Q] — Subscribe to this show to stay up to date and get the latest episodes! CLICK HERE to join Modern Agent Social Club [https://modernagentsocialclub.com/]and turn your Instagram into your biggest referral source in just 18 minutes a day! Download our free guide, Personal Brand by Friday [https://modern-agent.myflodesk.com/friday], here! Follow us on social media: @modernagentmarketinggirls [https://www.instagram.com/modernagentmarketinggirls/] @modernagentsocialclub [https://instagram.com/modernagentsocialclub] Follow Chelsea Petersen: @hichelseapetersen [https://www.instagram.com/hichelseapetersen/] Follow Kayla Fox: @yourhomegirlkayla [https://www.instagram.com/yourhomegirlkayla/] LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift! This episode was edited by Adrienne Cruz [https://adriennecruz.com/]. Mentioned in this episode: Personal Brand by Friday [https://modern-agent-marketing-girl.captivate.fm/friday]

79. The Agents Getting the Most Business From Instagram are Following THIS Content Strategy

Want to stand out on Instagram so you can sell more houses? Learn more about the Modern Agent Social Club Membership here [https://modernagentsocialclub.com/] We've all been there. You spend time putting together a beautiful post, it looks polished and professional, and then... nothing. Maybe a few likes from your mom and your best friend, but no DMs and definitely no referrals. If this is you, you might be missing the formula that makes content actually stick. It's just Chelsea today, and in this solo episode, I’m walking you through the Content S'more, our signature framework for creating content that builds real brand recognition. The kind that has people thinking of you first when it's time to buy, sell, or pass along a name. Chelsea discusses: ♡ Why most real estate content gets scrolled right past ♡ The difference between the hamster wheel and the flywheel (and which one your marketing is on) ♡ The three-ingredient Content S'more formula that makes your brand memorable ♡ Why "local" is the secret weapon most agents are leaving out of their content ♡ Real examples of how to apply the formula to posts you're already creating — Subscribe to this show to stay up to date and get the latest episodes! CLICK HERE to join Modern Agent Social Club [https://modernagentsocialclub.com/]and turn your Instagram into your biggest referral source in just 18 minutes a day! Download our free guide, Personal Brand by Friday [https://modern-agent.myflodesk.com/friday], here! Follow us on social media: @modernagentmarketinggirls [https://www.instagram.com/modernagentmarketinggirls/] @modernagentsocialclub [https://instagram.com/modernagentsocialclub] Follow Chelsea Petersen: @hichelseapetersen [https://www.instagram.com/hichelseapetersen/] Follow Kayla Fox: @yourhomegirlkayla [https://www.instagram.com/yourhomegirlkayla/] LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift! — Mentioned in this episode: ♡ Episode 21: Raise Your Standards and Grow Your Business [https://modernagentsocialclub.com/2025/05/20/modern-agent-standards/] This episode was edited by Adrienne Cruz [https://adriennecruz.com/]. Mentioned in this episode: Personal Brand by Friday [https://modern-agent-marketing-girl.captivate.fm/friday]