Killer marketing secrets that always work (ft. Ogilvy Adman, Rory Sutherland)

Killer marketing secrets that always work (ft. Ogilvy Adman, Rory Sutherland)

$1M Attention Guide: 15+ ways to get eyeballs on what you're building https://clickhubspot.com/tkwc [https://clickhubspot.com/tkwc] Episode 845: Sam Parr ( https://x.com/theSamParr [https://x.com/theSamParr] ) and Shaan Puri ( https://x.com/ShaanVP [https://x.com/ShaanVP] ) talk to marketing legend Rory Sutherland ( https://x.com/rorysutherland [https://x.com/rorysutherland] ). — Show Notes: (0:00) Intro  (1:44) Horsepower (12:15) Reverse benchmarking (17:38) Pay attention to what irritates you (21:47) Ogilvy secrets (27:28) Marketing hacks used by Apple, UBER, McDonald's (36:35) direct response marketing 101 (1:08:50) Recommended reading — Links: • Alchemy - https://www.amazon.com/dp/B01F1HOAWA [https://www.amazon.com/dp/B01F1HOAWA]  • Illusion of Choice - https://www.amazon.com/dp/0857199749 [https://www.amazon.com/dp/0857199749]  • Nassim Taleb books - https://www.amazon.com/stores/Nassim-Nicholas-Taleb/author/B000APVZ7W [https://www.amazon.com/stores/Nassim-Nicholas-Taleb/author/B000APVZ7W]  • Ogilvy on Advertising - https://www.amazon.com/dp/039472903X [https://www.amazon.com/dp/039472903X]  • Writing That Works - https://www.amazon.com/dp/0060956437 [https://www.amazon.com/dp/0060956437]  • When More Is Not Better - https://www.amazon.com/dp/1647820065 [https://www.amazon.com/dp/1647820065]  • Scientific Advertising - https://a.co/d/0ixEJA1B [https://a.co/d/0ixEJA1B]  • The Choice Factory - https://a.co/d/0ixa769O [https://a.co/d/0ixa769O]  — Check Out Sam's Stuff: • Hampton (joinhampton.com [http://joinhampton.com]): My community for founders. Average member does $25m/year. Many of the guests are members. Get after it...apply: http://joinhampton.com/mfm [http://joinhampton.com/mfm] — Check Out Shaan's Stuff: • Shaan's weekly email - https://www.shaanpuri.com [https://www.shaanpuri.com]  • Visit https://www.somewhere.com/mfm [https://www.somewhere.com/mfm] to hire worldwide talent like Shaan and get $500 off for being an MFM listener. Hire developers, assistants, marketing pros, sales teams and more for 80% less than US equivalents. • Mercury - Shaan uses Mercury across all of his companies. you can too: http://mercury.com/ [http://mercury.com/]  Mercury is a fintech company, not an FDIC-insured bank. Banking services provided by Choice Financial Group, Column, N.A., Members FDIC • I run all my newsletters on Beehiiv and you should too + we're giving away $10k to our favorite newsletter, check it out: beehiiv.com/mfm-challenge My First Million is a HubSpot Original Podcast // Brought to you by HubSpot Media // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano /

The $150B dollar business hiding in plain sight

Unsexy Business Ideas Database: https://clickhubspot.com/kpfm [https://clickhubspot.com/kpfm] Episode 844: Sam Parr ( https://x.com/theSamParr [https://x.com/theSamParr] ) and Shaan Puri ( https://x.com/ShaanVP [https://x.com/ShaanVP] ) talk about how one of the richest families in America makes its money.  — Show Notes: (0:00) The Cargill family (13:15) projects vs empires (15:00) family meetings create family dynasties (22:55) Jevon's paradox (29:00) the story of Luddites (39:19) Where's the opportunity (49:00) the phrases we tell ourselves (52:00) The ice king — Links: • The Medici effect - https://www.amazon.com/dp/1591391865  — Check Out Sam's Stuff: • Hampton (joinhampton.com [http://joinhampton.com]): My community for founders. Average member does $25m/year. Many of the guests are members. Get after it...apply: http://joinhampton.com/mfm [http://joinhampton.com/mfm] — Check Out Shaan's Stuff: • Shaan's weekly email - https://www.shaanpuri.com [https://www.shaanpuri.com]  • Visit https://www.somewhere.com/mfm [https://www.somewhere.com/mfm] to hire worldwide talent like Shaan and get $500 off for being an MFM listener. Hire developers, assistants, marketing pros, sales teams and more for 80% less than US equivalents. • Mercury - Shaan uses Mercury across all of his companies. you can too: http://mercury.com/ [http://mercury.com/]  Mercury is a fintech company, not an FDIC-insured bank. Banking services provided by Choice Financial Group, Column, N.A., Members FDIC • I run all my newsletters on Beehiiv and you should too + we're giving away $10k to our favorite newsletter, check it out: beehiiv.com/mfm-challenge My First Million is a HubSpot Original Podcast // Brought to you by HubSpot Media // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano /

I spent 24hrs with a blue collar millionaire

Blue-Collar Business Ideas Database: https://clickhubspot.com/rvko [https://clickhubspot.com/rvko] Sam Parr ( https://x.com/theSamParr [https://x.com/theSamParr] ) spends the day with Mark O’Brien ( https://www.instagram.com/themarkobrienteam [https://www.instagram.com/themarkobrienteam] ) to see what it’s like to be a blue collar millionaire.  — Links  Mark O’Brien - https://buildmeabrownstone.com/ — Check Out Sam's Stuff: • Hampton (joinhampton.com [http://joinhampton.com]): My community for founders. Average member does $25m/year. Many of the guests are members. Get after it...apply: http://joinhampton.com/mfm [http://joinhampton.com/mfm] — Check Out Shaan's Stuff: • Shaan's weekly email - https://www.shaanpuri.com [https://www.shaanpuri.com]  • Visit https://www.somewhere.com/mfm [https://www.somewhere.com/mfm] to hire worldwide talent like Shaan and get $500 off for being an MFM listener. Hire developers, assistants, marketing pros, sales teams and more for 80% less than US equivalents. • Mercury - Shaan uses Mercury across all of his companies. you can too: http://mercury.com/ [http://mercury.com/]  Mercury is a fintech company, not an FDIC-insured bank. Banking services provided by Choice Financial Group, Column, N.A., Members FDIC • I run all my newsletters on Beehiiv and you should too + we're giving away $10k to our favorite newsletter, check it out: beehiiv.com/mfm-challenge My First Million is a HubSpot Original Podcast // Brought to you by HubSpot Media // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano /

Ray Dalio: The principles that made me a billionaire

Ray Dalio's rules for building wealth: https://clickhubspot.com/rgsk [https://clickhubspot.com/rgsk] Episode 842: Sam Parr ( https://x.com/theSamParr [https://x.com/theSamParr] ) and Shaan Puri ( https://x.com/ShaanVP [https://x.com/ShaanVP] ) sit down with Ray Dalio ( https://x.com/RayDalio [https://x.com/RayDalio] ) to talk about the holy grail of investing strategies. — Show Notes: (0:00) Intro (0:49) Hitting rock bottom (8:28) Personality traits of the 1% (14:22) Partnerships that win (18:25) Pain + Reflection = Progress (23:30) What’s the money for anyway? (26:26) Principles (28:41) Ray’s hiring philosophy (30:43) Being a caddy (35:16) Mistakes smart investors make (37:01) What Ray spends his money on (39:13) Aliens (41:00) The 5 Big Forces (46:35) Investing in Gold and Bubble Mechanics (52:55) How Bridgewater became the biggest hedge fund (55:40) The gap between the best and everyone else (59:26) The 1 Big Takeaway — Links: • Ray’s Personality Test - https://principlesyou.com/ [https://principlesyou.com/]  • Bridgewater Associates - https://www.bridgewater.com/ [https://www.bridgewater.com/]  — Check Out Sam's Stuff: • Hampton (joinhampton.com [http://joinhampton.com]): My community for founders. Average member does $25m/year. Many of the guests are members. Get after it...apply: http://joinhampton.com/mfm [http://joinhampton.com/mfm] — Check Out Shaan's Stuff: • Shaan's weekly email - https://www.shaanpuri.com [https://www.shaanpuri.com]  • Visit https://www.somewhere.com/mfm [https://www.somewhere.com/mfm] to hire worldwide talent like Shaan and get $500 off for being an MFM listener. Hire developers, assistants, marketing pros, sales teams and more for 80% less than US equivalents. • Mercury - Shaan uses Mercury across all of his companies. you can too: http://mercury.com/ [http://mercury.com/]  Mercury is a fintech company, not an FDIC-insured bank. Banking services provided by Choice Financial Group, Column, N.A., Members FDIC • I run all my newsletters on Beehiiv and you should too + we're giving away $10k to our favorite newsletter, check it out: beehiiv.com/mfm-challenge My First Million is a HubSpot Original Podcast // Brought to you by HubSpot Media // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano /

Howard Marks: how I make money while you worry about a market crash

Investing Guide: https://clickhubspot.com/epkr [https://clickhubspot.com/epkr] Episode 841: Sam Parr ( https://x.com/theSamParr [https://x.com/theSamParr] ) and Shaan Puri ( https://x.com/ShaanVP [https://x.com/ShaanVP] ) talk to legendary investor Howard Marks about AI and making decisions in the face of fear and uncertainty.  — Show Notes: (0:00) AI Hurtles Ahead (8:26) second level thinking (10:21) investing through the end of the world (14:47) raising $11B at a time of crisis (17:54) investing with fear (20:22) the key to a successful partnership (25:01) being a good father (27:37) only 1 success: to live your life your way (34:17) Having lunch with Warren Buffett (37:18) What people don't know about Buffett (39:37) cigar butt investing (41:35) recommended reading — Links: • AI Hurtles Ahead - https://www.oaktreecapital.com/insights/memo/ai-hurtles-ahead [https://www.oaktreecapital.com/insights/memo/ai-hurtles-ahead]  • A Short History of Financial Euphoria - https://www.amazon.com/History-Financial-Euphoria-Penguin-Business/dp/0140238565 [https://www.amazon.com/History-Financial-Euphoria-Penguin-Business/dp/0140238565]  • Fooled by Randomness - https://www.amazon.com/Fooled-Randomness-Hidden-Markets-Incerto/dp/0812975219 [https://www.amazon.com/Fooled-Randomness-Hidden-Markets-Incerto/dp/0812975219]  — Check Out Sam's Stuff: • Hampton (joinhampton.com [http://joinhampton.com]): My community for founders. Average member does $25m/year. Many of the guests are members. Get after it...apply: http://joinhampton.com/mfm [http://joinhampton.com/mfm] — Check Out Shaan's Stuff: • Shaan's weekly email - https://www.shaanpuri.com [https://www.shaanpuri.com]  • Visit https://www.somewhere.com/mfm [https://www.somewhere.com/mfm] to hire worldwide talent like Shaan and get $500 off for being an MFM listener. Hire developers, assistants, marketing pros, sales teams and more for 80% less than US equivalents. • Mercury - Shaan uses Mercury for banking across all of his companies. you can too: http://mercury.com/ [http://mercury.com/]  Mercury is a fintech company, not an FDIC-insured bank. Banking services provided by Choice Financial Group, Column, N.A., and Evolve Bank & Trust, Members FDIC • I run all my newsletters on Beehiiv and you should too + we're giving away $10k to our favorite newsletter, check it out: beehiiv.com/mfm-challenge My First Million is a HubSpot Original Podcast // Brought to you by HubSpot Media // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano /