The Amy Porterfield Show

How to Do Less and Earn More  Sometimes the fastest way to grow your business isn’t about adding more — it’s about letting go. In this episode, I’m outlining the five specific things I quit that unlocked my path to sustainable seven-figure growth. Each quit felt uncomfortable in the moment, but it was exactly what I needed to step into my CEO role and finally scale with confidence. If you’ve ever felt maxed out, stuck in the weeds, or afraid to let go of something that feels “safe,” this episode will show you what’s possible when you choose to quit with intention. HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE: 1️⃣ Doing It All Yourself Keeps You Stuck — Growth only happened once I stopped wearing every hat and started leading my team of contractors like a true CEO. 2️⃣ Data > Gut Decisions — Tracking my numbers (instead of avoiding them) gave me the clarity and confidence to simplify my offers and scale smarter. 3️⃣ Repeatable Systems Create Freedom — When I stopped starting from scratch and built repeatable, scalable systems, I gained momentum, peace of mind, and a reputation that fueled my business growth. RESOURCES MENTIONED IN THIS EPISODE: If you're around that $500K mark or even a little bit more, but you haven't yet had your first million dollar year, then I want you to check out The Milly Club. To be the first to know when the next cohort opens, go to amyporterfield.com/millywaitlist [https://amyporterfield.com/millywaitlist]!  Michael Stelzner: @stelzner [https://www.instagram.com/stelzner/] Social Media Examiner: socialmediaexaminer.com [https://www.socialmediaexaminer.com/] Marie Forleo: @marieforleo [https://www.instagram.com/marieforleo/]  James Wedmore: @jameswedmore [https://www.instagram.com/jameswedmore]  Jasmine Star: @jasminestar [https://www.instagram.com/jasminestar/]  Laura Belgray: @laurabelgray [https://www.instagram.com/laurabelgray/]  MORE FROM ME Follow me on Instagram @amyporterfield [https://www.instagram.com/amyporterfield/] SUBSCRIBE & REVIEW If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts [https://podcasts.apple.com/us/podcast/the-amy-porterfield-show/id594703545]! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!

The Part of Course Creation No One Talks About (And Why You Need to Start Anyway) Ever think that a messy first course and a few failed launches could eventually lead to your signature program? In this episode, I’m taking you behind the scenes of my journey with digital courses—from my very first $267 launch to creating Digital Course Academy—and showing you how every single step (even the missteps) led me to finding and perfecting the offer I’ve become known for. You’ll hear about the pivotal stages of my business: partnering with Lewis Howes, experimenting with memberships, and eventually combining my most successful programs into what is now Digital Course Academy. Each step taught me something new about confidence, listening to my audience, and taking action from feedback. Finally, I’ll walk you through how courses are evolving in 2025. Students are looking for accountability, community, live coaching, and the personal stories only you can share. You’ll leave this episode with practical insights for shaping your own program and a reminder that every decision, even the messy ones, brings you closer to the course you’re meant to create. HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE: 1️⃣ Action creates clarity – You won’t know your best course idea until you start. Each attempt reveals what works, what doesn’t, and where to go next. 2️⃣ Audience feedback is your compass – When you listen closely to what people need next, you’ll uncover the clues that lead to your most profitable and aligned offer. 3️⃣ Courses require more than just content – Transformation comes from live coaching, accountability, and sharing your personal stories. These are the elements that set your course apart in 2025. RESOURCES MENTIONED IN THIS EPISODE: Visit amyporterfield.com/dca [https://www.amyporterfield.com/dca-waitlist] for all the details on the Digital Course Academy Experience. You can find exclusive bonuses, payment plans, and scholarship opportunities on that page!   Check out formwise.ai [https://www.formwise.ai/] Listen to How I Built This with Guy Raz [https://podcasts.apple.com/us/podcast/how-i-built-this-with-guy-raz/id1150510297] - one of my favorite podcasts!  MORE FROM ME Follow me on Instagram @amyporterfield [https://www.instagram.com/amyporterfield/] SUBSCRIBE & REVIEW If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts [https://podcasts.apple.com/us/podcast/the-amy-porterfield-show/id594703545]! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!

Your Fear Of Wasting Time And Money In Course Creation Is Costing You (+ A Hack To Fix It Fast) If you’ve been sitting on a course idea for months (even years), telling yourself you’ll do it “someday,” chances are fear is in the driver’s seat. Maybe you’re worried it will take too much time, cost too much money, or flop without the perfect polish. I know those fears all too well, because I’ve made expensive mistakes myself… including one that cost me $20,000. But looking back, those so-called mistakes became the lessons that built my confidence and gave me the stories, strategies, and success I have today. In this episode, I walk you through the mindset shift that changed everything for me when I felt frozen by fear. You’ll hear a powerful tool I learned from my friend Jill Stanton called “Capture, Cancel, Correct,” which stops negative thoughts before they derail you. I also share why keeping your first course simple is actually your secret weapon to keeping costs down, and how to tap into what you already know instead of starting from scratch. Plus, you’ll hear inspiring stories from my students who launched without all the bells and whistles, validated their ideas, and built profitable businesses step by step. By the end of this episode, you’ll see that the only real waste of time and money is doing nothing, pushing your launch, and delaying compounding revenue. HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE: 1️⃣ A proven way to stop fear in its tracks – The “Capture, Cancel, Correct” method gives you a practical tool to recognize limiting thoughts, shut them down, and choose a more empowering belief that keeps you moving forward. 2️⃣ Why simple beats perfect every time – Your first course doesn’t need to be polished to succeed. A streamlined, minimal viable course gets you into action faster, helps you earn revenue sooner, and gives you real student feedback to improve with each launch. 3️⃣ You already have everything you need to get started – You’re not starting with a blank page. The steps, strategies, and advice you’ve been sharing with clients, friends, or your community can be packaged into a clear, repeatable framework that becomes a long-term business asset. RESOURCES MENTIONED IN THIS EPISODE: Join my FREE Masterclass: The New & Better Way To Create And Sell A Profitable Digital Course In 2025 → amyporterfield.com/masterclass [https://amyporterfield.com/masterclass] MORE FROM ME Follow me on Instagram @amyporterfield [https://www.instagram.com/amyporterfield/] SUBSCRIBE & REVIEW If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts [https://podcasts.apple.com/us/podcast/the-amy-porterfield-show/id594703545]! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!

What 6 Top Course Creators Would Do If They Were Launching Today  What if you could pull up a chair to a private mastermind with online business leaders and hear exactly what they’d do if they were creating and launching a digital course today? Well, you’re in luck, my friend! In this episode, you’ll get insights from my most trusted entrepreneurial friends — the ones I’d personally call for advice — on how to build a course that sells in 2025 and beyond. Stu McLaren, Jenna Kutcher, Cathy Heller, Pete Vargas, Susie Moore, and Hadar Shemesh are sharing what they’d do differently if they were starting a course from scratch. From quick-win courses to validating your idea and leveraging storytelling, this is your playbook for creating courses that will attract your ideal audience.  Whether you’re about to launch your very first course or you’re looking to refine an established program, these highlights will help you see what’s possible and give you tangible strategies to implement immediately. HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE: 1️⃣ Quick wins are the new power move – Instead of overwhelming students with extra content, focus on solving one clear problem fast. Small wins build trust, momentum, and long-term loyalty. 2️⃣ Your humanity is your biggest asset – Today’s students are craving connection. Showing up authentically (quirks and all!) is what makes your course stand out in a crowded market. 3️⃣ Your story is your credibility – You don’t need endless certifications to succeed. The journey you’ve lived is enough to teach, inspire, and position you as the guide who can lead others to results. RESOURCES MENTIONED IN THIS EPISODE: Join me for Course Competent, my live, one-time-only bootcamp! For just $47, you can validate your course idea before you spend weeks creating it and start growing your audience as you build. We start on September 11, so head to amyporterfield.com/bootcamp [https://amyporterfield.com/bootcamp] to sign up today!  If you’re looking for personalized support and a thriving digital course creator community, Digital Course Academy is made for you! Head to amyporterfield.com/enroll [https://amyporterfield.com/enroll] to join now!  More from Stu McLaren [https://stu.me/]  More from Jenna Kutcher  [https://jennakutcher.com/] More from Cathy Heller [https://www.cathyheller.com/]  More from Pete Vargas [https://advanceyourreach.com/homepage]  More from Susie Moore [https://susie-moore.com/]  More from Hadar Shemesh [https://hadarshemesh.com/]  MORE FROM ME Follow me on Instagram @amyporterfield [https://www.instagram.com/amyporterfield/] SUBSCRIBE & REVIEW If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts [https://podcasts.apple.com/us/podcast/the-amy-porterfield-show/id594703545]! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!

The Launch Strategies That Actually Work In Today’s Trust-Recession Market In this episode, I’m joined by Emily Hirsh, CEO of Embodied Marketing, to uncover the strategies that are actually working in today’s digital course landscape. We’re no longer in the early days when a course could succeed just by sharing information. Today’s buyers are overloaded, skeptical, and more selective than ever. What’s winning? Messaging with an emotional connection. And launch strategies that are both smart and sustainable. Emily and I dig into the biggest mistakes course creators are making right now, why launches underperform, and how to shift your strategy to cut through the noise. You’ll walk away with practical, actionable steps you can apply immediately — whether you’re launching for the first time or reworking a course that hasn’t hit its stride yet. HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE: 1️⃣ Messaging is your greatest competitive advantage – Most less-than-sucessful launches come down to surface-level copy. When your words reflect the real pain, frustrations, and desires of your audience, you stand out in a crowded market. 2️⃣ Your course doesn’t need more content, it needs a clearer path – Buyers don’t want to sift through hours of information. They want transformation, delivered in the simplest, fastest way possible. 3️⃣ Warm buyers convert best – A lead magnet followed by a low-ticket offer before the webinar builds trust, offsets ad costs, and creates higher-quality leads that are ready to buy. RESOURCES MENTIONED IN THIS EPISODE: It’s not course creation that eats up your time and money. It’s guessing your way through it. For just $47, I’ll show you exactly how to choose and structure your offer, and how to validate it before you ever spend months building something that may not sell inside of my LIVE Bootcamp, Course Confident.  And here’s the best part: you won’t be doing it alone. You’ll have the support of me, my team, a community of other course creators, and an AI assistant I personally trained to guide you step by step, so you’re never stuck wondering what’s next or if you’re doing it right. Think of it as a small investment of time now that saves you months of frustration (and thousands of dollars) later. 👉 Ready to finally create your course with confidence? [Register for Course Confident here. [https://amyporterfield.com/bootcamp]] MORE FROM EMILY  Follow Emily on Instagram @emilyhirsh [https://www.instagram.com/emilyhirsh/?hl=en]  Subscribe to Embodied CEO [https://podcasts.apple.com/us/podcast/embodied-ceo/id1434927245]  Learn more about Embodied Marketing [https://get.embodiedmarketing.com/] MORE FROM ME Follow me on Instagram @amyporterfield [https://www.instagram.com/amyporterfield/] SUBSCRIBE & REVIEW If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts [https://podcasts.apple.com/us/podcast/the-amy-porterfield-show/id594703545]! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!