The Amy Porterfield Show

When Your Copy Evolves, So Does Your Business  In this episode, I share how shedding "safe" copy transformed my business. From sharpening your brand message to showing up as your unapologetic self, I dive into the copywriting strategies that helped me write with more clarity, confidence, and connection. You’ll learn how to channel bold, emotionally resonant messaging that doesn't just attract your audience—it moves them to act. I break down lessons from standout copywriters and marketers like Marie Forleo, Gary Vee, and Veronica Romney, and explain how to apply these proven strategies to your emails, social posts, sales pages, and beyond. Whether you’re still writing all your own copy or managing a team, this episode is your guide for developing a voice that feels authentic and sells. HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE: 1️⃣ The Copy That Works Is the Copy That Feels Risky – If your message feels neutral, it’s likely you’re playing it too safe. The copy that truly resonates often feels vulnerable to write—and that’s what makes it powerful. 2️⃣ You Don't Need More Ideas, Just More Ways to Say What Matters – Inspired by Gary Vee, I explain how repeating your core messages in creative ways builds trust, visibility, and connection across platforms. 3️⃣ Identity Marketing Beats Feature-Driven Copy Every Time –  Veronica Romney's concept of identity marketing reframes your messaging to reflect who your audience is becoming, not just what you’re selling. It’s a subtle shift that drives deeper resonance and more conversions. RESOURCES MENTIONED IN THIS EPISODE: If you're not seeing the sales you expected, there's a good chance it's your copy. 🤦‍♀️ Try my FREE guide, Sales Copy That Connects: How To Write Copy That Converts (Without Sounding Salesy) [https://amyporterfield.com/conversion]. Check out more examples of Marie Forelo’s title style: youtube.com/@marieforleo [https://www.youtube.com/@marieforleo]  Listen to my episode with Gary Vee: Go Against The Grain To Grow Your Business with Gary Vaynerchuk [https://www.amyporterfield.com/2024/05/gary-vee/] Listen to my episode with Veronica Romney: Why Customers Buy When They Feel Like They Belong [https://www.amyporterfield.com/show-notes/6/]  Learn more about StoryBrand: storybrand.com [https://storybrand.com/]  MORE FROM ME Follow me on Instagram @amyporterfield [https://www.instagram.com/amyporterfield/] SUBSCRIBE & REVIEW If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts [https://podcasts.apple.com/us/podcast/the-amy-porterfield-show/id594703545]! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!

The Website Upgrade Your Business Has Been Waiting For Want a brand that instantly builds trust and makes you money? It all starts with your website. In this episode, I’m joined by Jen Olmstead, co-founder and lead designer of Tonic Site Shop. Jen is a design powerhouse with a journalism background, and she’s here to show you how to incorporate your story into every corner of your brand. We talk personal newsletters, visual branding, and how to make your audience feel like they already know and trust you—before you even make the ask. This conversation will help you step into the next version of yourself as a business owner. You’ll learn how to evolve your brand as you grow, stand out in a crowded market, and connect with your audience in a way that feels both strategic and authentic.  If your website is feeling outdated or your content isn’t converting like it used to, Jen will guide you on exactly how to make your online presence reflect the level of business you’re building. P.S. Are you one of those people who gets their best work done on a plane? DM me on Instagram @amyporterfield [https://www.instagram.com/amyporterfield/] and let me know! HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE: 1️⃣  Your Story Is Your Superpower – No one can copy your story. Not AI. Not your competitors. If you want to stand out in your niche, start sharing the personal stories only you can tell. 2️⃣ Your Website Should Reflect Where You’re Going – If your site still looks like “you” from five years ago, it’s time for a refresh. Your online presence should reflect the founder you’re becoming—not the scrappy startup you once were. 3️⃣ Consistency > Funnels in Today’s Market – Forget the funnel-first formula. Jen shares why long-term trust and repeat messaging (backed by a strong brand) are now the keys to conversions. RESOURCES MENTIONED IN THIS EPISODE: To shop TONIC’s collection of website + marketing templates and get the special discount code JUST for Amy Porterfield podcast listeners, visit www.tonicsiteshop.com/amy [https://www.tonicsiteshop.com/amy].  You’ll also find two exclusive Amy Porterfield X TONIC templates we made just for you! MORE FROM JEN Sign up for Jen’s newsletter tonicsiteshop.com/tonic-vip/ [https://tonicsiteshop.com/tonic-vip/] Follow Jen on Instagram @jenolmstead [https://www.instagram.com/jenolmstead/] Learn more about Tonic Site Shop tonicsiteshop.com [https://tonicsiteshop.com/] Follow Tonic Site Shop on Instagram @tonicsiteshop [https://www.instagram.com/tonicsiteshop] MORE FROM ME Follow me on Instagram @amyporterfield [https://www.instagram.com/amyporterfield/] https://www.instagram.com/amyporterfield/ SUBSCRIBE & REVIEW If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts [https://podcasts.apple.com/us/podcast/the-amy-porterfield-show/id594703545]! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!

What Helped Me Trust My Team, Protect My Energy, and Step Into True Leadership I’ll be honest—this conversation with Patrick Lencioni shook me (in the best way). If you’ve ever felt like running your business is way harder than it should be, or like you’re carrying the weight of every single task on your back, this episode is going to be a game changer. Patrick introduces his powerful framework called the Six Types of Working Genius. It helped me understand why certain parts of my business drain me, and why trying to be “good at everything” was actually slowing me down. In this episode, we explore how to build a team that complements your strengths, how to identify the work that energizes you, and why letting go doesn’t mean losing control—it means finally creating the business you thought you were building all along. If you're tired of feeling stretched thin, second-guessing your hires, or silently resenting tasks that suck the life out of you, this one’s for you. HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE: 1️⃣ Your Genius Isn’t What You’re Good At—It’s What Energizes You – Just because you can do something doesn’t mean you should. Patrick explains how working in your genius fuels your joy, while living in your “competency” or “frustration” zones can quickly burn you out. 2️⃣ You Weren’t Meant to Do It All—And That’s Not a Flaw, It’s the Fix – We dive into how trying to wear every hat as your business grows actually holds you back. The magic starts when you let your team do what they do best so you can lead from where you thrive. 3️⃣ Self-Awareness Is the Shortcut to Better Hires, Better Systems & Better Leadership – This framework isn’t another personality quiz like Enneagram or Myers Briggs. It's a strategic tool that helps you make smarter hires, build a team that fits, and finally stop micromanaging things that were never yours to own. RESOURCES MENTIONED IN THIS EPISODE: Take the Working Genius Assessment: workinggenius.com [https://www.workinggenius.com] Get your copy of The 6 Types of Working Genius: The Working Genius Book [https://www.tablegroup.com/product/the-working-genius-book/]  Get your copy of The Five Dysfunctions of a Team: The Five Dysfunctions Book [https://www.tablegroup.com/product/dysfunctions/] MORE FROM PATRICK Learn more about Patrick tablegroup.com/pat [https://www.tablegroup.com/pat/]  Follow Patrick on LinkedIn @patrick-lencioni [https://www.linkedin.com/in/patrick-lencioni-orghealth/] MORE FROM ME Follow me on Instagram @amyporterfield [https://www.instagram.com/amyporterfield/] SUBSCRIBE & REVIEW If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts [https://podcasts.apple.com/us/podcast/the-amy-porterfield-show/id594703545]! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!

Joy Is Not a Reward for Success — It's a Tool That Drives Sustainable Success  In this episode, I’m talking to the version of you who’s not completely burned out…but you’re definitely not lit up either. You’re just fine. You’re checking off the to-dos without that sense of momentum, joy, or excitement that once fueled your business. Sound familiar? You’re not alone — and the good news is I have a plan to help you get you your spark back. This episode is a permission slip to pause, audit, and realign your work with what truly lights you up. I’m sharing the exact steps I’ve taken (and still take!) to get back in touch with my founder energy, rekindle creativity, and reconnect with the why behind what I do.  Because staying in that “meh” middle is where dreams quietly go to die, and I’m not about to let that happen to yours.Remember, DM me @amyporterfield [https://www.instagram.com/amyporterfield/] and let me know one thing that brings you joy. Bonus points if it’s a creative project that I can share with the whole community!  HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE: 1️⃣ Joy Is a Business Strategy – Infusing more joy into your day-to-day work is the best way to stay creative, energized, and resilient enough to lead and grow sustainably. 2️⃣ Let Vision Lead and Tell Pressure to Take a Back Seat – When you chase goals out of pressure instead of passion, you create desperate energy that leads to burnout and poor decisions. Reconnecting to your vision changes everything. 3️⃣ Audit What’s Draining You And Do More of What Lights You Up – Make space for the tasks, people, and projects that bring you alive. Delegate the soul-sucking stuff. Your energy and success depend on it. RESOURCES MENTIONED IN THIS EPISODE: Get your copy of my book: Two Weeks Notice [https://twoweeksnoticebook.com/]  Check out The War of Art by Steven Pressfield [https://stevenpressfield.com/books/the-war-of-art/]  Sign up for my weekly newsletter: amyporterfield.com/newsletter [https://www.amyporterfield.com/newsletter]  MORE FROM ME Follow me on Instagram @amyporterfield [https://www.instagram.com/amyporterfield/] SUBSCRIBE & REVIEW If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts [https://podcasts.apple.com/us/podcast/the-amy-porterfield-show/id594703545]! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!

The New Visibility Strategy That Doesn’t Require Hustling, Performing, Or Pretending Let’s be honest—social media can feel like a never-ending hamster wheel, and trying to “beat the algorithm” is exhausting. That’s why I wanted to have a real conversation about an entirely different visibility strategy—one that actually works and doesn’t rely on social media at all. In this episode, I sit down with my dear friend and media expert Susie Moore to talk about how to land incredible media opportunities that grow your audience and your email list—without needing a PR agency or a massive following. We talk about how mainstream media has shifted, why your real-life story is more than enough, and how visibility is the credibility builder most of us are overlooking. This conversation lit me up because Susie has built a multi-million dollar business mostly on evergreen content—90% of it!—and mainstream media has been a huge driver of her success. She shares her favorite tips for pitching yourself, building trust with cold audiences, and using the media to create momentum that actually compounds. HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE: 1️⃣ You Don’t Need A PR Agency — You Just Need A Message And A Little BoldnessSusie shares the exact steps to land your first media feature using what you already know—and it’s simpler than you think. 2️⃣ Media Features Instantly Build Trust And Can Grow Your Email List FastYou can absolutely use media opportunities to grow your list—especially when you include your lead magnet in the right way. This visibility brings people straight to your world. 3️⃣ Your Story Is Your Superpower—Even If You’re Still In The Messy MiddleThe media loves real. Susie explains how sharing personal, even vulnerable, stories (that aren’t wrapped in a neat little bow) can create the deepest connections and open up massive opportunities. RESOURCES MENTIONED IN THIS EPISODE: Susie is hosting a FREE live workshop called “Overnight Rockstar: Get noticed, skyrocket your reputation and attract new clients by being your own publicist” – and it’s packed with powerful strategies to boost your visibility and credibility. Click here to register [https://getrockstarpr.com/amy/] – this is one you don’t want to miss! Check out Susie’s books - Let It Be Easy [https://www.amazon.com/Let-Be-Easy-Simple-Stressing/dp/1608687570] and Stop Checking Your Likes [https://www.amazon.com/Stop-Checking-Your-Likes-Incredible/dp/1608686736]  Subscribe to Susie’s podcast - Let It Be Easy [https://susie-moore.com/podcasts/]  MORE FROM ME Follow me on Instagram @amyporterfield [https://www.instagram.com/amyporterfield/] SUBSCRIBE & REVIEW If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts [https://podcasts.apple.com/us/podcast/the-amy-porterfield-show/id594703545]! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!