The Print Strategy Home Service Businesses Are Missing with Brad Trevethan

How a Pittsburgh Investor Buys Distressed Homes and Closes in Days

Send us Fan Mail [https://www.buzzsprout.com/2445511/fan_mail/new] Most people drive past a problem property and see junk. Rashad Davison sees a win for everyone at the table. 🏠 In this episode of the Outwork'em Podcast, host Ryan Kearney sits down with Rashad Davison of Fast Close Pittsburgh and Power Equity Partners. Rashad has closed over 100 real estate deals in one of the oldest, grittiest housing markets in the country, and he breaks down exactly how he finds off-market and distressed properties, solves real problems for sellers, and closes in as little as 7 to 14 days. You'll hear the full story behind 700 Summerlee, a hoarder house he bought at a sheriff's sale and turned into the highest-selling home in the neighborhood. You'll also hear 415 Serpentine, where a seller who expected to walk away with $5,000 left with around $40,000, the most money she'd ever had. And he doesn't dodge the deals that went sideways, like 707 Clark, where a missed sewer camera turned a $50k deal into a $15k lesson. Whether you're a real estate investor, a homeowner stuck in a tough spot, or a home service business owner trying to outwork your own market, Rashad's approach to systems, discipline, and treating people like humans will stick with you. 🔑 A few things you'll take away:  🎯 How the off-market acquisition model actually works and why sellers come to him instead of listing  💡 Why a fast, as-is, all-cash close beats a higher offer with inspections  🔨 What 100+ deals taught him about reading old Pittsburgh housing stock  📈 The three types of money (fast, medium, slow) and how he balances flips, wholesale, and rentals Rashad's businesses:  🌐 Fast Close Pittsburgh: https://fastclosepittsburgh.com/ [https://fastclosepittsburgh.com/] 📲 Rashad on Instagram: https://www.instagram.com/rashad_davison_/ [https://www.instagram.com/rashad_davison_/] 💼 Rashad on LinkedIn: https://www.linkedin.com/in/rashaddavison/ [https://www.linkedin.com/in/rashaddavison/] About Outwork'em Digital:  We help HVAC and home service contractors get more leads, more booked jobs, and a better return on their marketing. We also platform home service business owners on this show to share their story and reach the people they're built to serve.  🌐 https://outworkemdigital.com/ [https://outworkemdigital.com/] 🎙️ Want to be a guest on the Outwork'em Podcast? Apply here: https://api.leadconnectorhq.com/widget/bookings/book-outworkem-podcast [https://api.leadconnectorhq.com/widget/bookings/book-outworkem-podcast] 📞 Need help with your marketing? Book a discovery call: https://outworkemdigital.com/schedule/ [https://outworkemdigital.com/schedule/] Follow @outworkem.digital  Follow @ryankearneyofficial  Follow @janakearney  Follow @rashad_davison_ Time Stamps 00:00 A six-inch root and a sewer line nightmare 00:43 Welcome to the Outwork'em Podcast: meet Rashad Davison 02:16 How he stumbled into real estate 05:07 His first deal and the power of one good door 06:34 Why Pittsburgh: grit and the oldest housing stock 11:23 Power Equity Partners vs Fast Close Pittsburgh 14:36 Learning construction from the ground up 17:36 The off-market model: why sellers really sell 19:29 Why closing in 7 to 14 days matters 22:04 What buying a house "as is" actually means 24:03 100+ deals and the wildest properties he's seen 27:53 Deal breakdown: 700 Summerlee, sheriff's sale to record sale 34:42 The most common situations he can solve 38:53 An investor's responsibility to the seller 41:24 415 Serpentine: she expected $5k and walked with $40k 44:17 Controlled chaos: what his week looks like 45:21 His biggest early mistake: overanalyzing comps 47:05 707 Clark: the deal that went sideways 51:16 What "Outwork'em" really means (the Bruce Lee mindset) 53:00 The future: multifamily, building, and freedom 57:04 Advice for anyone starting in real estate 58:57 Closing thoughts and the Fast Close Pittsburgh collaboration

Stop Competing on Price - How Jake's Certified Cleaning Built a Premium Brand

Send us Fan Mail [https://www.buzzsprout.com/2445511/fan_mail/new] What does it actually take to charge more than everyone else in your market and have customers happily book your top-tier package without ever speaking to you first? In this episode, Ryan and Jana sit down with Jake and Kalla from Jake's Certified Cleaning in Colorado for a real conversation about building a premium home service brand from the ground up. Jake and Kalla aren't just running a carpet and air duct cleaning company. They've built a reputation around something most cleaning companies aren't even thinking about: genuinely improving the air quality and health of the homes they walk into. If you're a homeowner in Colorado who wants a deep clean done with only plant-based, food-grade, hospital-grade products that are safe for your kids, your pets, and anyone in your home with allergies or chemical sensitivities, this episode will show you exactly what that experience looks like and why people call it getting "Jakified." If you're a home service contractor who knows your work is the best in your market but your marketing doesn't reflect it yet, this one's for you too. What you'll learn in this episode: * Why trust is the number one concern customers have before letting someone into their home, and how Jake's personal brand addresses it before he ever shows up * How premium pricing actually builds credibility instead of scaring customers away * What the "Jakify" experience is and why customers keep coming back and leaving glowing reviews * Why Jake switched to 100% plant-based, food-grade cleaning products and what makes them genuinely different from what most cleaning companies use * How a healthy home reset differs from a standard cleaning and why families with allergies, kids, and pets are seeking it out * What happened when Jake's Certified Cleaning got a website that finally matched the quality of the business they were already running * How a new website led to customers self-booking the top-tier package without a single sales call * How Outwork'em Digital helped build the web presence and content syndication strategy to grow their visibility across platforms If you've been burned by a bait-and-switch carpet cleaner with hidden fees and a 20-minute job, this is the other end of that spectrum. Connect with Jake's Certified Cleaning: Website: https://jakescarpetcleaning.com [https://jakescarpetcleaning.com/] Phone: 303.309.9797 Instagram: https://www.instagram.com/jakescertifiedcleaning/ [https://www.instagram.com/jakescertifiedcleaning/] Learn more about Outwork'em Digital: https://outworkemdigital.com/ [https://outworkemdigital.com/] Apply to be a guest on the Outwork'em Podcast: https://api.leadconnectorhq.com/widget/bookings/book-outworkem-podcast [https://api.leadconnectorhq.com/widget/bookings/book-outworkem-podcast]

Why Luxury Buyers and Sellers Need Calm, Not Hustle with Kris McLaughlin

Send us Fan Mail [https://www.buzzsprout.com/2445511/fan_mail/new] Most real estate agents bring the frantic. Kris McLaughlin brings the calm. Kris is a luxury real estate agent specializing in Arcadia, Scottsdale, Paradise Valley, and the greater Phoenix area. After 20+ years in the industry, she built The Mindful Agent brand around one core belief: calm, honest, and consistent service doesn't just feel better, it closes homes faster. In this episode, Jana and Kris dig into what the Arizona luxury market actually looks like right now, why overpricing is one of the biggest mistakes sellers make, and how depersonalizing your home before listing can be the difference between sitting on the market and getting multiple offers. Kris also shares how she built a repeat and referral business on personal connection, handwritten anniversary cards, and a marketing approach rooted in authenticity over automation. If you are buying or selling luxury real estate in the Phoenix metro area, Kris is the agent you want in your corner. Connect with Kris McLaughlin: Website: https://www.mindfulagent.com/ [https://www.mindfulagent.com/] Instagram: https://www.instagram.com/krismmclaughlin [https://www.instagram.com/krismmclaughlin] Learn more about Outwork'em Digital: Website: https://outworkemdigital.com/ [https://outworkemdigital.com/] Podcast: https://outworkemdigital.com/podcast/ [https://outworkemdigital.com/podcast/] Follow @outworkem.digital Follow @ryankearneyofficial Follow @janakearney Follow @krismmclaughlin

The Print Strategy Home Service Businesses Are Missing with Brad Trevethan

Send us Fan Mail [https://www.buzzsprout.com/2445511/fan_mail/new] In this episode, Ryan sits down with Brad Trevethan, founder of Coyote Color, a full-service sticker and decal shop based in Queen Creek, Arizona. Brad spent 19 years running a wholesale commercial print operation before selling the business and building Coyote Color from the ground up on a piece of desert property outside Phoenix. Now 18 months in, he's serving home service businesses across the country with service tags, decals, yard signs, and custom print products. The conversation covers a lot of ground for any contractor looking to get more mileage out of their physical marketing. What you'll hear in this episode: * Why service tags are one of the most overlooked repeat customer tools in the home service industry * QR codes on service tags, what works, what doesn't, and why pairing one with a phone number and website still matters * The yard sign color test that generated 80% of Coyote Color's early business (the answer might surprise you) * Guerrilla marketing tactics making a comeback for contractors who want leads without relying entirely on digital * How to track print marketing ROI and when to trust the data over your gut * Ryan's take on treating your Google Business Profile like an active social media account * Whether Yelp is worth the effort for home service contractors * Brad's best piece of business advice, and why slowing your growth in the early years helped him survive the Great Recession Connect with Brad Trevethan and Coyote Color: Website: https://coyotecolor.com [https://coyotecolor.com] Instagram: https://www.instagram.com/coyotecolorco [https://www.instagram.com/coyotecolorco] Want to grow your home service business with marketing that actually tracks? Learn more about Outwork'em Digital: https://outworkemdigital.com/podcast/ [https://outworkemdigital.com/podcast/] Want to be featured on the Outwork'em Podcast? Apply here: https://api.leadconnectorhq.com/widget/bookings/book-outworkem-podcast [https://api.leadconnectorhq.com/widget/bookings/book-outworkem-podcast]

How a 21-Year-Old Garage Door Contractor Went from 40 to 140 Five-Star Reviews in 6 Months | Ep. 36

Send us Fan Mail [https://www.buzzsprout.com/2445511/fan_mail/new] Garret started the Garage Door Doctor at 18 years old in Mission Viejo, California, and in just two years he has built one of the most reputable garage door companies in his area. In this episode, Ryan sits down with Garret to break down exactly how he did it, from building his brand on Nextdoor from scratch to creating a referral and review system that took him from 40 to over 140 five-star Google reviews in six months. What makes Garret stand out in a market full of flaky contractors who don't answer their phones is pretty simple. He responds fast, he shows up, and he actually does what he says he's going to do. But he doesn't stop there. Garret created a branded thank-you bag he leaves with every customer after the job, complete with a branded cup, magnet, business cards, an air freshener, and a referral card that rewards both the referrer and the new customer with a discount. Nobody in his market is doing this, and it's paying off big. Ryan and Garret also dig into how personal brand building through Instagram helped Garrett attract customers and establish authority, why the Nextdoor app became the unexpected foundation of his business, and how the discipline he built in the gym carried over directly into how he runs his company. Garret also shares the mindset advice that guides him through the highs and lows of entrepreneurship: stay consistent, don't ride the emotional roller coaster, and the snowball will start to roll on its own once you just start. If you're a home service contractor trying to figure out how to get more referrals, stack Google reviews, and build a local brand that people actually remember, this episode is worth your full attention. Connect with Garret:  Website: https://www.garagedoor-dr.com/  [https://www.garagedoor-dr.com/] Instagram: https://www.instagram.com/garretthegaragedoctor/ [https://www.instagram.com/garretthegaragedoctor/] Connect with Ryan: https://www.instagram.com/ryankearneyofficial/ [https://www.instagram.com/ryankearneyofficial/] Learn more about OutWorkem Digital: https://outworkemdigital.com/ [https://outworkemdigital.com/] Apply to be on the Outworkem Podcast: https://outworkemdigital.com/podcast/ [https://outworkemdigital.com/podcast/]