Why Your Brand Feels Harder Than It Should And How to Fix It

More Than Jewellery: Building the Boho Betty Brand with Bex Middleton

In this episode of Own Your Space, Clare speaks with Bex Middleton, founder of Boho Betty, about building a jewellery brand with heart, purpose and staying power. From starting the business while living in Beijing with 4 young children, to growing a loyal customer tribe in the UK, Bex shares the real story behind Boho Betty’s evolution. She talks openly about creating jewellery that helps women feel seen, confident and uplifted, while also weaving kindness and giving back into the brand’s core. This conversation explores what happens when a founder follows her instincts, leans into what makes the brand different, and invests in packaging and branding that truly reflect the product and the experience. If you’re building a purpose-led product brand and want to create something commercially strong, emotionally resonant and deeply aligned with your values, this episode is full of insight. It’s a warm and honest conversation about instinct, identity, customer experience and why the small details matter more than most people realise. You can explore Boho Betty jewellery at www.boho-betty.co.uk [https://www.boho-betty.co.uk/] and follow them on Instagram www.instagram.com/bohobettyuk [https://www.instagram.com/bohobettyuk/]

Why Your Brand Feels Harder Than It Should And How to Fix It

If your brand looks established on the surface but feels harder than it should behind the scenes, this episode is for you. Clare explores why brand consistency isn’t about logos, colours or fonts, but about alignment, decision-making and how your brand holds under pressure. As your business grows, more people, more touchpoints and more opportunities can quietly introduce inconsistency, leaving you second guessing and overcompensating with effort. This episode is especially relevant for founders managing packaging, campaigns, collaborations and growth, who feel like they are holding everything together in their head. Clare introduces her Brand Consistency Scorecard, a practical diagnostic designed to highlight blind spots across messaging, packaging, partnerships and brand behaviour so you can move forward with clarity and confidence. If things feel harder than they should, this will help you understand why and what to do next. How consistent is your brand? Take the Brand Consistency Scorecard: https://strongandtogetherconsistencychampionquiz.scoreapp.com

Build It Right Then Grow

There comes a point where you know your brand needs to step up—but knowing where to invest first can feel unclear. In this episode, Clare Sheffield shares one of the most common (and costly) mistakes founders make: investing in packaging, marketing or content before building a strong brand identity. Using real client examples and a simple “building a house” analogy, Clare explains why your brand identity is the foundation—and how skipping it can lead to wasted time, money and momentum. You’ll learn: * Why identity should always come before packaging * How to invest in your brand in the right order * What to prioritise if you want your brand to scale If you’re a founder of a product-based, purpose-led brand and you’re ready to invest more seriously, this episode will help you do it with clarity and confidence.

Brand Ready to Scale? Chapter 5

Consistency is not just about looking polished. It’s a strategic growth tool. In Chapter 5 of Brand-ready to scale? Clare Sheffield explores how to build consistency across your brand so every touchpoint works together to strengthen recognition, trust and credibility as you scale. As your business grows, more touchpoints appear — from packaging and website to social media, printed materials, unboxing and customer experience — and each one plays a role in how your brand is experienced. Clare breaks down the practical role of brand guidelines, showing that they do not need to be overcomplicated to be effective, and explains how a brand guardian can protect and evolve your brand as the business expands. She also shares a simple way to review your customer journey and identify where inconsistency may be quietly weakening your brand. You’ll hear why disconnected touchpoints create confusion and dilute brand impact, and how clarity and alignment can make your brand far easier to recognise and trust. If you are a purpose-led product founder who wants more clarity, stronger implementation and a brand that feels joined up as you scale, this episode is full of grounded, useful insight.

From Product to Experience with Rosie and Jon Winter

In this episode of Own Your Space, Clare speaks with Rosie and Jon Winter, founders of Eden & Co. about the reality of evolving a brand over time and what it truly takes to move from product to experience. From hitting growth ceilings to redefining their audience, they share how deep customer understanding, bold brand decisions, and a commitment to quality transformed their business commercially and emotionally. This conversation explores: * Why being guided by your customer is essential for growth * The shift from selling products to creating experiences * How packaging, positioning and own-brand products unlocked scale * The power of knowing your audience in granular detail * What investing in branding really delivers beyond aesthetics If you’re building a purpose-led product brand and feeling the tension between where you are and where you want to be, this episode offers grounded, practical insight to help you move forward with clarity and confidence. You can explore Eden & Co.’s hampers at edenandcohampers.com. Rosie and Jon have also generously shared a 10% discount code for listeners: 9VZEZMMY63QH