Paper Napkin Wisdom · Leadership & Entrepreneurship Insights for Founders and Executives
The longer a business survives, the easier it becomes to believe every decision carries the full weight of everything already built. Research expands. Meetings multiply. Reversible choices begin to feel permanent. The business calls the delay prudence, even as the opportunity continues moving without it. In Episode 381 of Paper Napkin Wisdom, Govindh Jayaraman sits down with Luis Munoz Aycart, co-founder of Share, to explore entrepreneurial speed, founder decision-making, and building internet infrastructure across Africa. Before founding Share, Luis worked in organizational strategy at LVMH and Dior, where he helped redesign the structure supporting a 250-person North American team. He later left New York City with his brother and their best friend to build a company in Kenya. The Difference Between Moving Fast and Being Reckless Luis arrived in Kenya with a carry-on bag, a one-way ticket, and no finished business plan. The founders knew the problem they wanted to address. Hundreds of millions of people lacked reliable internet access. They also knew that connectivity could create access to education, work, information, and services. What they did not know was exactly how their company would solve the problem. They could have remained in New York and spent another year modelling the market. Instead, they moved to Kenya and began meeting the people already providing internet within their communities. Luis describes the principle behind that choice through a line often repeated by his co-founder Omar: "The most informative action is doing." Luis Munoz Aycart's approach to entrepreneurial speed is not based on ignoring risk. It is based on recognizing that certain information only appears after action. A plan can describe what equipment should do. It cannot always reveal what will happen when that equipment meets local conditions, customer behaviour, congestion, trust, and physical infrastructure. Share learned this while initially building its service around wireless connections. After months of field experience, the founders realized wireless could not deliver what the market required. They changed direction and moved to fibre. Within two months, the team had installed approximately 80 kilometres of fibre across Mombasa. The original decision did not kill the business. Refusing to respond to what they had learned might have. Entrepreneurial Speed Produces Information That Planning Cannot A leader can study a decision until the available information has been exhausted. After that point, more analysis often produces comfort rather than clarity. Share discovered the limitations of wireless by installing antennas, testing connections, and observing congestion. The answer was found in contact with reality. Where are you still requesting more certainty from a decision that can only teach you after it has been made? Founder Decision-Making Starts by Separating Reversible Choices From Permanent Ones Luis does not argue that every decision should be rushed. Some choices require greater care because they involve people, large commitments, or lasting consequences. The problem begins when every choice is treated as though it could destroy the company. Experienced founders can become especially susceptible to this because they have more history, reputation, and capital to protect. Better founder decision-making asks whether the decision is reversible, what it can teach, and how quickly the company can correct it. Scaling a Company Requires Proximity to the People It Serves The founders of Share did not attempt to understand Kenya entirely through reports, video calls, or outside advisers. They moved there. They attended local events, met internet providers, studied the cables running through the streets, and listened to how connectivity was being delivered. That proximity revealed a highly fragmented market filled with small operators already trusted by their communities. The opportunity was not to replace them. It was to help them serve more people with stronger infrastructure. Build With Local Operators Instead of Trying to Build Over Them Share could have entered the market as another internet service provider. That would have placed the company in competition with the same local businesses it hoped to support. Instead, Share built beneath them. The company supplies infrastructure and resources that allow existing providers to offer faster, more affordable service. This model respects local relationships while addressing a structural problem that individual providers cannot solve alone. For established entrepreneurs entering a new market, the question is not only what can be built. It is what already exists that deserves to be strengthened. Co-Founder Trust Can Become Decision Infrastructure Luis, his brother, and their best friend have known one another for years. They live together, work together, and make major decisions together. Disagreement is expected. Their working rule is that the best idea wins. The relationship remains more important than winning a particular argument, but protecting the relationship does not mean avoiding the argument. That trust allows them to challenge one another, reach decisions, and keep moving without turning every disagreement into an identity threat. The Napkin Moment If Luis Munoz Aycart had to write this on a napkin, it might read: "Not every decision kills the business. Moving slow does." The sentence does not ask leaders to become careless. It asks them to notice when experience has quietly become hesitation. A company can survive an imperfect decision, learn from it, and correct its course. It cannot learn from an action it never takes. For the proven entrepreneur entering a new chapter, Luis Munoz Aycart's message about entrepreneurial speed carries a particular challenge. The habits that protected the business may now be preventing it from discovering what comes next. Which decision has become heavier in your mind than it is in reality? 🎙️ Listen to Episode 381 of Paper Napkin Wisdom: ▶ Apple Podcasts: https://podcasts.apple.com/us/podcast/paper-napkin-wisdom-leadership-entrepreneurship-insights/id735345903 [https://podcasts.apple.com/us/podcast/paper-napkin-wisdom-leadership-entrepreneurship-insights/id735345903] ▶ Spotify: https://open.spotify.com/show/6ejOegCltch4RZsqCRKUm3 [https://open.spotify.com/show/6ejOegCltch4RZsqCRKUm3] ▶ YouTube: https://www.youtube.com/@papernapkinwisdom [https://www.youtube.com/@papernapkinwisdom] 🔗 Connect with Luis Munoz Aycart: ▶ LinkedIn: https://www.linkedin.com/in/luismunozay/ [https://www.linkedin.com/in/luismunozay/]
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