Create with Nova: Dynamic Ad Products from Social

Create with Nova: Dynamic Ad Products from Social

In this episode of "Problem Solved" by Fastener, Jay Westlin speaks with Matt Crenshaw, the President of Nova, about the challenges publishers face in generating revenue and the solutions they offer. Matt argues that while many publishers have diversified their revenue streams through subscriptions and e-commerce, the vast majority of them are still ad-supported businesses, and therefore the key to success is delivering more value to advertisers, rather than focusing solely on data.