Prof G Markets

How Influencers Hijacked The Consumer Economy

31 min · 10 de jun de 2026
Portada del episodio How Influencers Hijacked The Consumer Economy

Descripción

Ed Elson is joined by Rachel Karten and Allison Schrager to explore how influencers became the dominant force in the consumer economy. They discuss why young people are so interested in viral products, how social media is accelerating “winner-take-all" dynamics, and whether going viral is a sustainable growth strategy for businesses.  Rachel Karten is the author of the Link in Bio newsletter [https://www.linkinbio.news/]. Allison Schrager is a senior fellow at the Manhattan Institute and columnist for Bloomberg [https://www.bloomberg.com/authors/AR9RuWEzcpw/allison-schrager].  Subscribe to the Prof G Markets Youtube Channel [https://www.youtube.com/@profgmarkets]  Check out our latest Prof G Markets newsletter [https://www.profgmedia.com/p/google-just-raised-85-billion-the] Follow Prof G Markets on Instagram [https://www.instagram.com/profgmarkets/?hl=en] Follow Ed on Instagram [https://www.instagram.com/ed_elson_/], X [https://x.com/edels0n?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor] and Substack [https://substack.com/@edwardelson] Follow Scott on Instagram [https://www.instagram.com/profgalloway/?hl=en] Send us your questions or comments by emailing Markets@profgmedia.com [Markets@profgmedia.com] Learn more about your ad choices. Visit podcastchoices.com/adchoices [https://podcastchoices.com/adchoices]

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344 episodios

Portada del episodio How Influencers Hijacked The Consumer Economy

How Influencers Hijacked The Consumer Economy

Ed Elson is joined by Rachel Karten and Allison Schrager to explore how influencers became the dominant force in the consumer economy. They discuss why young people are so interested in viral products, how social media is accelerating “winner-take-all" dynamics, and whether going viral is a sustainable growth strategy for businesses.  Rachel Karten is the author of the Link in Bio newsletter [https://www.linkinbio.news/]. Allison Schrager is a senior fellow at the Manhattan Institute and columnist for Bloomberg [https://www.bloomberg.com/authors/AR9RuWEzcpw/allison-schrager].  Subscribe to the Prof G Markets Youtube Channel [https://www.youtube.com/@profgmarkets]  Check out our latest Prof G Markets newsletter [https://www.profgmedia.com/p/google-just-raised-85-billion-the] Follow Prof G Markets on Instagram [https://www.instagram.com/profgmarkets/?hl=en] Follow Ed on Instagram [https://www.instagram.com/ed_elson_/], X [https://x.com/edels0n?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor] and Substack [https://substack.com/@edwardelson] Follow Scott on Instagram [https://www.instagram.com/profgalloway/?hl=en] Send us your questions or comments by emailing Markets@profgmedia.com [Markets@profgmedia.com] Learn more about your ad choices. Visit podcastchoices.com/adchoices [https://podcastchoices.com/adchoices]

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