This Influencer Marketing Shift Is Changing Everything in 2025 | Hootsuite x Upfluence

Don't Pay Me, Cut Me In! The Creator Equity Play.

What happens when creators stop taking brand deals and start taking equity? In this episode of Ready Set Click, we dive into the world of creator equity deals, where influencers don’t just promote products, they become part-owners of the companies they believe in. If you’re a brand founder, marketer, or creator, this episode will change how you think about influence, investment, and long-term partnerships.

AI Agents in E-Commerce: The Future of Online Shopping with Wix

In this episode, we sit down with Oren Inditzky, VP & GM of Online Storesat Wix to explore how AI and autonomous agents are reshaping the online shopping experience, from personalized product discovery to smarter checkouts and customer experience.🎧 Listen now to stay ahead of the curve.#AI [https://www.youtube.com/hashtag/ai] #ecommerce [https://www.youtube.com/hashtag/ecommerce] #Wix [https://www.youtube.com/hashtag/wix] #Upfluence [https://www.youtube.com/hashtag/upfluence] #CreatorEconomy [https://www.youtube.com/hashtag/creatoreconomy] #AIagents [https://www.youtube.com/hashtag/aiagents] #futureofshopping [https://www.youtube.com/hashtag/futureofshopping]

This Influencer Marketing Shift Is Changing Everything in 2025 | Hootsuite x Upfluence

Wondering how to actually grow your brand on social media in 2025? In this episode, we’re teaming up with Eileen Kwok from Hootsuite to break down the real state of influencer marketing, the rise of creator-led growth, and how the smartest brands are adapting their strategies.From B2B to B2C content creators, to setting realistic expectations for ROI, we’re covering it all with real-world examples, and a few hot takes.Whether you're a marketer, founder, or creator, this conversation will change how you think about your next campaign.✨ Featured:👉 Hootsuite – Social media management platform https://www.hootsuite.com [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqazlPdFJRZFVydWZfaEhSdkJ2RlR6V3BwLUN6d3xBQ3Jtc0tteFdiZ2s0ZWY3WUtjMWZOYTNzOHphV3pra0RpekRPSE9Cekp5aUxoamhCVTU2aVNsSmtXVVZBaWszQjNjb2ZHU3Z0Z2JrdGd5NTN2NTB5TGZWT0EzT3E1SlNqb19Rc0RyZ0sxMVEyMy1jQUZCMmJEWQ&q=https%3A%2F%2Fwww.hootsuite.com%2F&v=wjD4aZ27vAU]👉 Upfluence – Influencer marketing software powered by AIhttps://www.upfluence.com/?utm_source... [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbXEzaVgzQVJBV2dQYkIxOWV2TWZUNlRDcWxIZ3xBQ3Jtc0tsMS1zb29PVG1WUlJOa2JIa2Q3VmhGQVJ4R2ljUmRnMG5jelI3dHdyOXZMRlU3UDM1X3BnVWEyNjRIeFFpNkwtTm45Rm1HYklUam9LOURhdkFkYUx6N0FJYlRRRHRQMmRuSU5NZ0lkTFFZRXRyNHZGOA&q=https%3A%2F%2Fwww.upfluence.com%2F%3Futm_source%3Dorganic%26utm_campaign%3Ddirect&v=wjD4aZ27vAU]👉 Eileen Kwok – Social Media and Influencer Marketing Strategist at Hootsuite   / eileen-kwok   [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbF9XMUI3MnRGY0dXRlhYcEdvTjh6VjUwdi1Hd3xBQ3Jtc0trQUdKX1hLMVZodDRsdldXQm5HZjhYV2VNRThCa0poZzVLT1pENkFQbzRmV1dZdnBHQlZBT3A2S0tNWmNVeDV0MGlSOFJkU1hlVXpiRkNvSVVITk9qTHV2VXhKbVBSOUtvbVUwbmJDXzhTWWRDUG5Wcw&q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Feileen-kwok%2F&v=wjD4aZ27vAU]👉 Paul Kahn – Senior VP of Sales at Upfluence  / paul-kahn-4023947   [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbnVOR1RtdEp3UGlTajA5YVZpRHFyaUtNZWdpd3xBQ3Jtc0ttMHJmTTFieDVFMG1tSlg4WVdXQzdnWTVfRmlKdjlBWExDa3hPb0JYVWszY291LU1wME4zQVJtc2Y1UzQ4VlEySWxpY1VocUMtNWhaQTRXLW5kRmZxZGRSSGZmV1RSbndKbDAwSnJ1ckZ0c1AzR2pQWQ&q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fpaul-kahn-4023947%2F&v=wjD4aZ27vAU]🔔 Don’t forget to follow so you never miss a new episode!

Bluesky EXPLAINED: The Twitter (X) Killer No One’s Talking About

Is Bluesky the future of social media? In this episode, we break down what Bluesky is, how it works, and why more and more X users are flocking there. From decentralization to algorithm-free feeds, we explore whether this Jack Dorsey-backed platform could really change the game.

Should TikTok get banned?

Many ask if TikTok will get banned but our question is "Should" TikTok get banned? In this episode of Ready Set Click, Kevin and Vivien discuss the TikTok ban and what this could mean for creators. 🔍 Key topics covered: ✅ The importance of TikTok in the creator economy ✅ TikTok's influence in politics ✅ Who could afford to buy an app as powerful as TikTok? Whether you're a content creator or a brand that relies on TikTok for marketing, this is a conversation you don’t want to miss!