063: Tayleena Gloss — When Deep Expertise Makes Your Messaging Harder

067: Dawn Durocher — When Growth Advice Doesn’t Fit Your Business

A behind-the-scenes conversation about what happens when an experienced practitioner tries to bring a deeply specialized in-person business into the online world — and realizes the rules are completely different. In this episode, I’m joined by Dawn Durocher, a functional holistic foot care technician who helps people better understand what their feet may be revealing about their overall wellness, while navigating her own transition from a long-standing service-based business into the online coaching space. What we explored: • Why transitioning from in-person service work to online business can feel like starting over • The damage generic “growth” advice can do when you’re still in startup mode • Why many practitioners are being given tactics before their actual problem is diagnosed • How real conversations create better business clarity than building in isolation • The shift from trying to reach everyone to identifying the pain point that actually gets attention The right business strategy depends on where you actually are — and many practitioners are being handed growth tactics before they’ve built the foundations that make growth possible. Clarity comes faster when you stop guessing and start building in real conversation with the people you’re here to help. Dawn’s links: → Workshop: https://www.bodyandsolewellnessspa.com/nail-tech-smokies-workshops.html#/ Sophie’s links: 👁️ Work with me: bio.site/ren.wellbeing 👁️ Follow along on Instagram: https://www.instagram.com/ren.wellbeing/ [https://www.instagram.com/ren.wellbeing/] 👁️ Everything else: https://www.ren-wellbeing.com/ [https://www.ren-wellbeing.com/] 🤍

066: Laurie Lynsee — Why a Large Following Doesn’t Automatically Create a Business

A behind-the-scenes conversation about a pattern so many practitioners quietly struggle with: building a meaningful audience online, only to realize that visibility and followers don’t automatically translate into a sustainable business. In this episode, I’m joined by Laurie Lynsee, spiritual teacher, author, and host of the Inner Compass podcast, who helps women reconnect with their intuition, inner knowing, and spiritual path through teaching, community, and guided experiences. What we explored: • Why growing a large social following doesn’t automatically create business success • The difference between visibility, audience growth, and actual offer-market match • How tech overwhelm quietly drains solopreneurs’ time, energy, and nervous systems • The tension between mission-driven work and building sustainable revenue • What it means to build a business that aligns with your energy, values, and real life A meaningful audience is a beautiful signal—but it’s not the same thing as a business model. Sustainable impact happens when visibility, trust, offers, and operations actually work together. Laurie’s links: → Website: https://laurielynnseehealing.com/ → Books: https://store.quillandcourier.com/mayhem-books/the-song-calls Sophie’s links: 👁️ Work with me: bio.site/ren.wellbeing 👁️ Follow along on Instagram: https://www.instagram.com/ren.wellbeing/ [https://www.instagram.com/ren.wellbeing/] 👁️ Everything else: https://www.ren-wellbeing.com/ [https://www.ren-wellbeing.com/] 🤍

065: Julie Raque — Why Startup Discovery Matters More Than More Outreach

A behind-the-scenes conversation about what it really looks like to build a mission-driven business when the calling is clear—but the right audience, business model, and growth path are still being discovered. In this episode, I’m joined by Julie Raque, keynote speaker and workshop facilitator who empowers women through storytelling, reflection, and practical tools designed to build confidence, resilience, and self-leadership. What we explored: • The early trust-building challenge of launching a speaking-based business • Why startup discovery is about gathering data—not chasing random opportunities • The complexity of business models where the buyer and end user are different • How authenticity and personal story can become trust-building assets • Why narrowing your audience creates stronger momentum, mastery, and sustainability When the work is meaningful, it’s tempting to say yes to every possible audience. But sustainable growth often comes from getting radically clear on one pocket first—then building from there. Julie’s links: → Website: https://www.raquepmsolutions.com/ → Speaking Profile: https://www.raquepmsolutions.com/speaking Sophie’s links: 👁️ Work with me: bio.site/ren.wellbeing 👁️ Follow along on Instagram: https://www.instagram.com/ren.wellbeing/ [https://www.instagram.com/ren.wellbeing/] 👁️ Everything else: https://www.ren-wellbeing.com/ [https://www.ren-wellbeing.com/] 🤍

064: Dr. Latha Tater — Why Narrowing Your Focus Can Transform Your Practice

A behind-the-scenes conversation about what happens when a practitioner stops trying to help everyone—and starts building around one urgent, deeply specific problem their audience is actively trying to solve. In this episode, I’m joined by Dr. Latha Tater, psychologist and teen anger reversal expert, who helps parents navigate teen anger and emotional regulation challenges through non-traditional, skills-based support. What we explored: • Why trying to help all parents created confusion and burnout in her business • The power of narrowing into a single, urgent problem people already recognize • Building trust in emotionally sensitive, high-stakes family work • How solving a specific audience objection led to a stronger offer model • The difference between generating leads and creating emotional safety that converts When you deeply understand who you help and what keeps them up at night, business gets simpler. Not easy—but clearer, stronger, and far more sustainable. Dr. Latha’s links: → LinkedIn: https://www.linkedin.com/in/dr-latha-tater-6aba87179/ → YouTube: https://www.youtube.com/@lathasmindhub Sophie’s links: 👁️ Work with me: bio.site/ren.wellbeing 👁️ Follow along on Instagram: https://www.instagram.com/ren.wellbeing/ [https://www.instagram.com/ren.wellbeing/] 👁️ Everything else: https://www.ren-wellbeing.com/ [https://www.ren-wellbeing.com/] 🤍

063: Tayleena Gloss — When Deep Expertise Makes Your Messaging Harder

A behind-the-scenes conversation about one of the most frustrating realities for transformational practitioners: the deeper your work gets, the harder it can become to clearly communicate its value to the people who need it most. In this episode, I’m joined by Tayleena Gloss, founder of Evolution Coaching and a master trainer of NLP, who helps wellness professionals and heart-centered leaders create transformation through mind-body healing and personal growth work. What we explored: • Why deeper expertise can actually make messaging harder, not easier • The difference between selling something familiar vs introducing a less understood modality • How tech overwhelm creates hidden friction for modern solopreneurs • Why funnels and growth strategies only work when aligned with the right audience • The emotional toll of knowing your work helps—but struggling to explain it clearly When practitioners struggle to grow, it’s rarely because their work lacks value. More often, the real challenge is learning how to bridge the gap between transformational expertise and market understanding. Tayleena’s links: → Website: https://www.educatedevolution.com/ Sophie’s links: 👁️ Work with me: bio.site/ren.wellbeing 👁️ Follow along on Instagram: https://www.instagram.com/ren.wellbeing/ [https://www.instagram.com/ren.wellbeing/] 👁️ Everything else: https://www.ren-wellbeing.com/ [https://www.ren-wellbeing.com/] 🤍