The 2026 Lasso Roundup

Love Your Buyers: Build Referrals!

Are you so focused on finding the next buyer that you’re forgetting the ones you already have? In this episode of Sales & Marketing Power Hour, Kimberly Mackey and Carol Morgan explore how builders can turn great buyer experiences into consistent referrals through proactive communication, aligned teams, and meaningful homeowner engagement. Featuring Haley Naebig of NoviHome and Jessica Sickler and John D’Angelo of Berks Homes, this conversation reveals how intentional touchpoints before, during, and after closing can transform satisfied buyers into lifelong advocates.

The 2026 Lasso Roundup

In this annual 2026 Roundup episode, hosts Kimberly Mackey and Carol Morgan bring together contributors from ECI/Lasso CRM’s Sales, Marketing, and Operations blogs to provide honest, practical guidance builders can use now. Featuring (in order of presentation): * Erica Lockwood (Joseph Chris Partners) * Brittany Horner (Mitchell Homes) * Dan Bridenstine (Group Two) * Heidi Schroeder (ECI Lasso CRM) * Leah Fellows (Blue Gypsy, Inc.) * Jake Scherrer (audience town) * Ralph Williams (Sales Solve Everything) * Carol Morgan (Denim Marketing) * Kimberly Mackey (New Homes Solutions) Topics include: leadership development, buyer psychology, AI search behavior, intentional coaching, OSC evolution, hyperlocal data, sales momentum, influencer strategy, and restoring buyer confidence. If you want to walk into 2026 with clarity, direction, and confidence, this is the episode you can’t miss.

Climate Challenges: Overcoming Objections in Climate-Challenged Environments.

How do you sell new homes when insurance is skyrocketing and climate risks dominate the headlines? In this episode of Sales & Marketing Power Hour, industry experts break down how to confidently address buyer fears around hurricanes, floods, wildfires, insurance costs, and evolving building codes. Hosts Carol Morgan and Kimberly Mackey are joined by Randy Noel, Mackenzie Payne, and Donna Knatz Barrett to explain why today’s new homes are stronger, safer, and often easier to insure than aging resale inventory. If your buyers hesitate because of climate concerns, this conversation gives you the facts, language, and objection-handling strategies to turn fear into forward momentum.

Blogging & Vlogging in the age of AI.

Is AI helping your content—or replacing your voice? In this episode of Sales and Marketing Power Hour, Carol Morgan and Kimberly Mackey explore how builders and agents can use blogging and vlogging to stand out in a noisy, AI-driven world. With insights from Jaime Godwin of Kolter Homes and Kaitlyn Fogle of French Brothers Homes, you’ll learn how to create authentic content, tailor messages to real buyer needs, and build trust through simple, sincere videos. If you want to elevate your content strategy without losing your human touch, this episode delivers real, usable guidance.

Stop Waiting, Start Selling!

Are your salespeople waiting for leads—or creating them? In this episode of Sales and Marketing Power Hour, hosts Carol Morgan and Kimberly Mackey team up with Mollie Elkman and Naomi Wright Bellamy to unpack what proactive selling really looks like today. From personal branding to grassroots outreach to KPIs that actually matter, this conversation shows builders how to stop reacting and start generating momentum. If you want predictable, profitable sales, start here.