The Accidental Founder: From Kitchen Experiment to £12M Brand - Lucie Macleod, Hair Syrup

'Starring in the Real Housewives to building a multi million £ brand' - Hanna Kinsella, Icy Bear

In this episode of She Did That, I sit down with entrepreneur, dentist, and Real Housewives of Cheshire star Hanna Kinsella for an honest conversation about ambition, resilience, and building a business on your own terms. Hanna shares what it was really like being cast on one of the UK's most talked-about reality TV shows, including the challenges of opening up her life to the nation and navigating difficult personal moments in the public eye. We discuss her journey to becoming a dentist, opening her own dental practice, and launching her teeth-whitening brand, Icy Bear, which has gone on to secure distribution in hundreds of stores across the country. Hanna reveals her vision for building a £50 million brand and the mindset required to pursue goals that others may not always understand. This episode is a powerful reminder that belief in yourself often has to come before anyone else believes in you. Hanna opens up about perseverance, overcoming doubt, and why staying committed to your vision can be the difference between giving up and achieving your biggest dreams.Whether you're building a business, pursuing a new career path, or simply looking for inspiration to think bigger, this conversation is packed with insights on confidence, courage, and creating success on your own terms.

The Accidental Founder: From Kitchen Experiment to £12M Brand - Lucie Macleod, Hair Syrup

Lucie Macleod never set out to build a business. While at university, she began concocting a homemade hair treatment in her parents’ kitchen to solve her own hair struggles - what started as a personal fix quickly gained traction, turning her into an accidental founder with a £6M-a-year brand before she ever stepped into the spotlight. After going viral on TikTok and building a loyal following, Lucie entered Dragons’ Den, where she faced tough criticism from the investors - but what looked like a setback only amplified her momentum. Today, she’s scaled to £12M in revenue and is setting her sights on global expansion.This is a story of instinct, resilience, and building something extraordinary without ever planning to.

From Celebrity Events to sold out stock: The Glitter Store Story - Lillie Bernie

In this episode of She Did That, we sit down with Lillie Bernie, the visionary behind The Glitter Store, to talk about what it really takes to turn creativity into a thriving business. From her early days of experimenting with glitter to building a brand that celebrates bold self-expression, Lillie shares the highs, the hurdles, and the lessons she learned along the way. We also dive into her work producing unforgettable glitter experiences and events for iconic names like Kathy Hilton, Kris Jenner, Fenty and many more bringing her signature sparkle to some of the most sought after brands and parties. Beyond events, Lillie reveals how she’s expanded the brand into retail glitter kits, with ambitious plans to make them available globally and turn glitter into a true household staple. This conversation explores entrepreneurship, confidence, and staying true to your vision even when it feels risky and others don't believe in your capability to achieve great success. Whether you’re a creative, a business owner, or someone with a dream you’ve been sitting on, this episode is a reminder that sparkle and strategy can absolutely coexist.

Blood, Sweat & Collagen: The Family Story Behind a £30M Empire - Darcy Laceby - Absolute Collagen

In this episode, we sit down with Darcy Laceby, the powerhouse co-founder behind Absolute Collagen - now a £30 million-a-year brand and home to the highest-concentrated collagen supplement available in the UK. Darcy opens up about the surprising truth behind the supplements industry, including how loose regulation means a product only needs 15% of the active ingredient to legally make a claim - a loophole that inspired her to do things differently and set a new standard for honesty and potency. We dive into the unique story of how a mother–daughter partnership sparked a wellness revolution: Darcy, armed with her studies in food science, and her mum Maxine, navigating post-menopause and searching for a way to feel stronger and healthier from the inside out. Together, they created a product born from real need, real science, and real women. This episode is a candid look at innovation, integrity, and the magic that happens when women build businesses for women. Expect empowering insights, practical lessons, and the inspiring journey behind an empire that’s redefining beauty and wellbeing.

Liquid Courage - from corporate life to Entrepreneur - Laura Riches, Laylo Wine

When the world shut down in 2020, Laura Riches swapped her corporate career for an adventure in sustainable winemaking - launching Laylo, the boxed (and can) wine brand that’s redefining what “premium” looks (and tastes) like. In this episode, Laura shares how a lockdown idea turned into a fast-growing business, the challenges of shaking up an old-school industry, and why the future of wine might just come in a box. From bold branding decisions to lessons in resilience and risk-taking, Laura’s story is proof that great ideas can come from unexpected places - and that sometimes, thinking outside the bottle really pays off.