Show Up Anyway with Renee Dalo
INSTAGRAM AND TIKTOK ARE COUSINS, NOT TWINS Posting the exact same video on Instagram and TikTok sounds efficient. But what happens when the content that performs beautifully on one platform completely flops on the other? In this episode, Renée shares the realization that changed the way she approaches her content: Instagram and TikTok are cousins, not twins. They may share the same creator, message, and business, but each platform has its own personality, culture, and expectations. Instagram tends to reward more polished, intentional, business-forward content, while TikTok favors looser storytelling, opinions, personality, and content that feels a little more spontaneous. Renée also shares why her viral Instagram Reel barely moved on TikTok, why an old video about Italian chickens is still finding viewers, and how wedding professionals can use TikTok and WedTok to understand the conversations their clients are already having. In this episode: * * Why copying and pasting content between platforms often doesn’t work * * The key differences between Instagram and TikTok content * * How to adapt one idea without creating two entirely separate strategies * * Why TikTok rewards personality, opinions, and less-polished content * * How trending conversations can create opportunities for thought leadership * * Why wedding professionals should be paying attention to WedTok * * Simple ways to re-edit Instagram content for TikTok * * How to let each platform show a different side of your personality * * Why an extra 10 or 15 minutes of editing may give your content a much better chance of being seen The question to consider this week: Where are you forcing your content to be twins when it would work better as cousins? Mentioned in this episode: * Follow Renée on Instagram * Follow Renée on TikTok [https://www.tiktok.com/@thereneedalo] * The Wedding Duo on TikTok * The Undone by Kate wedding dress conversation [https://www.tiktok.com/t/ZP8tDLpKU/] * The Verve & Vision Club [https://renee-dalo.mykajabi.com/v-v-launch-sales-page-hidden] * Renée’s upcoming WedTok session at Wedding MBA If editing content fills you with immediate dread, the Verve & Vision Club includes a growing library of short, practical editing tutorials designed to help you learn one small skill at a time.
4 episodios
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