Ep. 1, Brazil 2026: The Most Expensive Illusion

Ep. 1, Brazil 2026: The Most Expensive Illusion

In Episode 1, Max sits down with Ricardo Bianco Rosada (brmkt) to map gambling in Brazil as it really is — not the version people pitch in decks. We break down the forces moving the market right now, where “easy money” ends, and the mistakes that make international brands bleed budget fast. Then we pressure-test the narrative with Blask data: peak demand moments, legal vs illegal share, CEB signals, and why the top-10 barely moves year over year. If you’re entering Brazil in 2026, this is the episode that tells you what not to do — and what actually wins: budget, localization, or compliance.