SoundCommerce Podcast

Ep. 2: Nonie Creme Cofounder, BeautyGarde

20 min · 28 de jun de 2020
Portada del episodio Ep. 2: Nonie Creme Cofounder, BeautyGarde

Descripción

Nonie Creme discusses the launch of her latest consumer brand and first digitally native DTC ecommerce company, BeautyGarde. TL;DR lashes and brows! In this episode you will learn from Nonie: * How this beauty industry pioneer disrupted the masstige and luxury cosmetics industries * How to catch the attention of Karl Lagerfeld * Key considerations for search and social media * Focusing on customer lifetime value to build a successful DTC brand * Differentiating personalized customer experiences from first click to doorstep unboxing * Understanding the new online luxury shopper experience

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