#136: Remember You Don’t Need to Work With Everyone, Why Aligned Clients Matter

#136: Remember You Don’t Need to Work With Everyone, Why Aligned Clients Matter

In this solo recap episode, Ashlan and Tory reflect on their conversation with Marina Martinez-Bateman and unpack the realities of consulting, nonprofit work, professionalism, and building a business rooted in alignment rather than performative success. They discuss the disconnect between strategy and actual impact, how entrepreneurs can create businesses that reflect who they truly are, and why working with aligned clients matters more than trying to serve everyone. The conversation also touches on retention over constant growth, navigating difficult clients, overthinking communication, and the freedom that entrepreneurship offers to design a life and business that feels authentic. This episode is an honest, thoughtful conversation about values-based business, sustainable growth, and finding the people who truly fit your work. Key Takeaways * Not all consulting is created equal, and poor consulting can create real harm for organizations. * Nonprofits and small businesses deserve strategy partners who understand their unique realities and constraints. * “Professionalism” is often subjective and rooted in outdated expectations. * Your authentic self can actually become a strength and filter for attracting aligned clients. * You do not need to work with everyone to build a successful business. * Retention and caring for existing clients are often more valuable than constantly chasing new business. * Word-of-mouth referrals from aligned clients create stronger long-term growth. * Many entrepreneurs struggle with overthinking communication and follow-up. * Entrepreneurship allows you to build a business around the life you actually want. This episode references our conversation with Marina Martinez-Bateman, episode #135 on Apple Podcasts, Spotify, and YouTube. You can catch our first episode with Marina #066. Host information: * Co-Host, Ashlan Glazier-Anderson, Owner of AshbeanPDX Marketing * Co-Host, Victoria (Tory) Proppe, Owner of Imagine Marketing Strategies Connect: * On YouTube: https://www.youtube.com/@TaketheLeap-Today [https://www.youtube.com/@TaketheLeap-Today]  * On Instagram: https://www.instagram.com/taketheleap_today [https://www.instagram.com/taketheleap_today]  * With Ashlan: * https://www.instagram.com/ashbeanpdxmktg [https://www.instagram.com/ashbeanpdxmktg/]  * https://www.linkedin.com/in/ashlan-glazier-anderson [https://www.linkedin.com/in/ashlan-glazier-anderson/]  * With Tory: * https://www.instagram.com/imaginemarketingstrategies [https://www.instagram.com/imaginemarketingstrategies/]  * https://www.linkedin.com/in/victoriaproppe [https://www.linkedin.com/in/victoriaproppe/]  Like our content? Be sure to subscribe and review! Want to keep in touch? Find us on: Youtube [https://www.youtube.com/channel/UCH2n9_liL1RTjpVTO21kb2Q] Instagram [https://www.instagram.com/taketheleap_today/]

#135: Real Talk on Capitalism, Consulting, and Client Work

In this unfiltered and wide-ranging conversation, Marina Martinez-Bateman returns to share what it actually looked like to survive one of the most volatile years many nonprofit professionals have ever experienced. From losing clients week after week to rebuilding her business from the ground up, Marina pulls back the curtain on resilience, burnout, and what it takes to keep going when the systems you rely on start to fail. This episode is a must-listen if you’ve ever felt like the rules of business, or the economy, suddenly stopped making sense. Marina challenges the narratives around capitalism, nonprofit funding, and “professionalism,” while also offering a powerful reminder: building something sustainable often means doing it differently, with integrity, and alongside people who actually share your values. Key Takeaways:  * The nonprofit industry is carrying a burden it was never meant to hold alone. When systems fail, nonprofits step in, but that model is fragile and deeply underfunded. * Economic instability hits unevenly, and nonprofits felt it first. Many organizations and professionals experienced rapid loss, burnout, and even paralysis in the face of constant change. * You don’t have to fit into broken systems. Marina’s perspective on being “unemployable” highlights how some people are simply not built for dysfunctional hierarchies, and that can be a strength. * Integrity-driven businesses operate differently. Paying fair wages, prioritizing people, and building collaboratively may not be the fastest path, but it’s often the most sustainable. * Not all consulting is created equal. Marina calls out the gap between performative strategy and actual impact, and why that disconnect harms businesses. * Authenticity is a business advantage. Trying to fit a mold (especially around “professionalism”) can distance you from the clients who actually value your work. * You don’t need to work with everyone. The sooner you find alignment with your clients, the easier and more effective your work becomes. * Diverse perspectives create stronger outcomes. Healthy conflict and varied experiences lead to better decisions and fewer blind spots. * There’s another way to lead and manage. Marina’s Decolonizing Management program explores how to build teams and organizations outside of traditional, harmful systems. Guest & Host Information: * Guest, Marina Martinez-Bateman, Founder of New Coyote Consulting  * Co-Host, Ashlan Glazier-Anderson, Owner of AshbeanPDX Marketing [https://ashbeanpdx.com/] * Co-Host, Victoria (Tory) Proppe, Owner of Imagine Marketing Strategies [https://imaginemarketingstrategies.com/] Connect with Marina: * On Instagram: https://www.instagram.com/marinaisgo/ [https://www.instagram.com/marinaisgo/]  * On LinkedIn: https://www.linkedin.com/in/marina-martinez-bateman/ [https://www.linkedin.com/in/marina-martinez-bateman/]  * On Bluesky: https://bsky.app/profile/marinaisgo.bsky.social [https://bsky.app/profile/marinaisgo.bsky.social]  * Follow New Coyote on Instagram: https://www.instagram.com/newcoyotecomms/ [https://www.instagram.com/newcoyotecomms/]  * Follow New Coyote on LinkedIn: https://www.linkedin.com/company/newcoyote [https://www.linkedin.com/company/newcoyote]  * Explore Marina’s Decolonizing Management Cohort: https://decolonizing.management/ [https://decolonizing.management/]  Connect with us: * On YouTube: https://www.youtube.com/@TaketheLeap-Today [https://www.youtube.com/@TaketheLeap-Today]  * On Instagram: https://www.instagram.com/taketheleap_today [https://www.instagram.com/taketheleap_today]  * Find Ashlan on Instagram & LinkedIn:  * https://www.instagram.com/ashbeanpdxmktg [https://www.instagram.com/ashbeanpdxmktg/]  * https://www.linkedin.com/in/ashlan-glazier-anderson [https://www.linkedin.com/in/ashlan-glazier-anderson/]  * Find Tory on Instagram & LinkedIn  * https://www.instagram.com/imaginemarketingstrategies [https://www.instagram.com/imaginemarketingstrategies/]  * https://www.linkedin.com/in/victoriaproppe [https://www.linkedin.com/in/victoriaproppe/]  Like our content? Be sure to subscribe and review! Want to keep in touch? Find us on: Youtube [https://www.youtube.com/channel/UCH2n9_liL1RTjpVTO21kb2Q] Instagram [https://www.instagram.com/taketheleap_today/]

#134: You Don’t Owe the Internet Your Presence Everywhere

In this solo recap episode, Ashlan and Tory reflect on their conversation with writer and writing coach Sam Pollack and unpack the pressure entrepreneurs feel to constantly create content, stay visible online, and “play the algorithm game.” They discuss why data matters more than internet trends, how to build a marketing strategy that actually aligns with your energy, and why creativity thrives when you remove unnecessary rigidity and pressure. The conversation also dives into boundaries, burnout, trust in business growth, networking, writing, and the importance of creating sustainable systems that support both your work and your life. This episode is a refreshing reminder that you do not owe the internet your presence everywhere, and that building a business in alignment with your values is always worth it. Key Takeaways  * You don’t have to market your business on every platform to be successful. * Data and analytics should guide marketing decisions more than pressure or trends. * Creativity suffers when content creation becomes overly rigid or formulaic. * Consistency matters, but flexibility and sustainability matter too. * Building systems to track leads and conversions should be a higher priority than posting constantly online. * Your audience can feel when your energy is disconnected from your content. * Boundaries are essential for both creative work and business growth. * Following up with leads in human-centered ways can improve connection and trust. * Entrepreneurship requires learning how to trust yourself through uncertainty and growth seasons. Host information: * Co-Host, Ashlan Glazier-Anderson, Owner of AshbeanPDX Marketing * Co-Host, Victoria (Tory) Proppe, Owner of Imagine Marketing Strategies Connect: * On YouTube: https://www.youtube.com/@TaketheLeap-Today [https://www.youtube.com/@TaketheLeap-Today]  * On Instagram: https://www.instagram.com/taketheleap_today [https://www.instagram.com/taketheleap_today]  * With Ashlan: * https://www.instagram.com/ashbeanpdxmktg [https://www.instagram.com/ashbeanpdxmktg/]  * https://www.linkedin.com/in/ashlan-glazier-anderson [https://www.linkedin.com/in/ashlan-glazier-anderson/]  * With Tory: * https://www.instagram.com/imaginemarketingstrategies [https://www.instagram.com/imaginemarketingstrategies/]  * https://www.linkedin.com/in/victoriaproppe [https://www.linkedin.com/in/victoriaproppe/]  Like our content? Be sure to subscribe and review! Want to keep in touch? Find us on: Youtube [https://www.youtube.com/channel/UCH2n9_liL1RTjpVTO21kb2Q] Instagram [https://www.instagram.com/taketheleap_today/]

#133: The Anti-Algorithm Strategy: SEO, Email, and Real Connection

In this candid and refreshingly honest conversation, we sit down with returning guest Samantha (Sam) Pollack to talk about what it really looks like to navigate a business pivot in today’s ever-changing marketing landscape. From walking away from social media to doubling down on SEO and AI search, Sam shares the behind-the-scenes decisions, experiments, and mindset shifts shaping her next chapter. We also dive into the emotional realities of entrepreneurship–from burnout and rebranding fatigue to the vulnerability of job searching–alongside the creative breakthroughs happening in her new one-on-one writing coaching work. If you’ve ever questioned whether social media is “worth it,” felt stuck in a pivot, or craved a more sustainable way to grow your business, this episode will feel like a deep exhale and a permission slip to do things differently. Key Takeaways * You don’t have to play the algorithm game if it’s not working for you. Sam made a data-driven decision to step away from Instagram after realizing the return didn’t match the energy investment. * “Discoverability” isn’t always the golden ticket. Being visible everywhere doesn’t guarantee the right people will find you or convert into clients. * SEO and AI search are becoming powerful alternatives to social media. Instead of chasing attention, Sam is focusing on creating content that’s searchable, intentional, and built to last. * Small businesses shouldn’t copy big brand strategies. What works for large companies with big audiences and budgets doesn’t translate to solopreneurs or early-stage businesses. * Slower growth can actually be better growth. Prioritizing quality connections over mass visibility can lead to more aligned clients and sustainable business building. * Your business model can (and should) evolve with you. Sam’s shift into customizable, one-on-one writing coaching highlights the value of flexibility and listening to what’s working. * Creativity thrives when you remove pressure and rigidity. Writing doesn’t have to follow one process—finding your natural rhythm is key to consistency and confidence. * You don’t owe the internet your presence everywhere. It’s okay to opt out of platforms or trends that don’t align with your energy, values, or goals. Guest & Host Information: * Guest, Samantha Pollack, Owner of Indie Copy Studio * Co-Host, Ashlan Glazier-Anderson, Owner of AshbeanPDX Marketing [https://ashbeanpdx.com/] * Co-Host, Victoria (Tory) Proppe, Owner of Imagine Marketing Strategies [https://imaginemarketingstrategies.com/] Connect with Sam: * Join Sam’s newsletter list: https://mixtape.indiecopystudio.com/ [https://mixtape.indiecopystudio.com/]  * On LinkedIn: https://www.linkedin.com/in/samanthapollack/ [https://www.linkedin.com/in/samanthapollack/]  Connect with us: * On YouTube: https://www.youtube.com/@TaketheLeap-Today [https://www.youtube.com/@TaketheLeap-Today]  * On Instagram: https://www.instagram.com/taketheleap_today [https://www.instagram.com/taketheleap_today]  * Find Ashlan on Instagram & LinkedIn:  * https://www.instagram.com/ashbeanpdxmktg [https://www.instagram.com/ashbeanpdxmktg/]  * https://www.linkedin.com/in/ashlan-glazier-anderson [https://www.linkedin.com/in/ashlan-glazier-anderson/]  * Find Tory on Instagram & LinkedIn  * https://www.instagram.com/imaginemarketingstrategies [https://www.instagram.com/imaginemarketingstrategies/]  * https://www.linkedin.com/in/victoriaproppe [https://www.linkedin.com/in/victoriaproppe/]  Like our content? Be sure to subscribe and review! Want to keep in touch? Find us on: Youtube [https://www.youtube.com/channel/UCH2n9_liL1RTjpVTO21kb2Q] Instagram [https://www.instagram.com/taketheleap_today/]

#132: Business, Politics, and Community Impact

In this recap episode, Ashlan and Tory reflect on their conversation with Michael Jonas and dive deeper into collaboration, community-building, networking, and the scarcity mindset that often shows up in entrepreneurship. They explore why values-aligned business relationships matter, how collaborative communities like Narwhal Pod are changing the way entrepreneurs connect, and why “bro marketing” tactics continue to leave a bad taste in everyone’s mouth. The conversation also touches on politics in business, local community involvement, burnout, networking balance, and building a business that actually feels aligned with who you are. This episode is a thoughtful and honest conversation about entrepreneurship, relationships, trust, and what it means to create businesses rooted in humanity instead of competition. Key Takeaways * Collaboration is often far more powerful than competition in entrepreneurship. * Values-aligned communities help business owners find trusted referral partners and collaborators. * Scarcity mindset can prevent entrepreneurs from building meaningful relationships. * Pushy sales tactics damage trust and create long-term negative impressions. * Not every client or customer is the right fit — and that’s okay. * Business owners can choose how political they want to be, but every business decision carries social impact. * Local government and community involvement can create meaningful change. * Networking is valuable, but balance is necessary to avoid burnout and overcommitment. * Building sustainable relationships and systems matters just as much as business growth. Host information: * Co-Host, Ashlan Glazier-Anderson, Owner of AshbeanPDX Marketing * Co-Host, Victoria (Tory) Proppe, Owner of Imagine Marketing Strategies Connect: * On YouTube: https://www.youtube.com/@TaketheLeap-Today [https://www.youtube.com/@TaketheLeap-Today]  * On Instagram: https://www.instagram.com/taketheleap_today [https://www.instagram.com/taketheleap_today]  * With Ashlan: * https://www.instagram.com/ashbeanpdxmktg [https://www.instagram.com/ashbeanpdxmktg/]  * https://www.linkedin.com/in/ashlan-glazier-anderson [https://www.linkedin.com/in/ashlan-glazier-anderson/]  * With Tory: * https://www.instagram.com/imaginemarketingstrategies [https://www.instagram.com/imaginemarketingstrategies/]  * https://www.linkedin.com/in/victoriaproppe [https://www.linkedin.com/in/victoriaproppe/]  Like our content? Be sure to subscribe and review! Want to keep in touch? Find us on: Youtube [https://www.youtube.com/channel/UCH2n9_liL1RTjpVTO21kb2Q] Instagram [https://www.instagram.com/taketheleap_today/]