How to Build a Membership That Actually Works

How to Build a Membership That Actually Works

Monthly recurring revenue sounds like the answer to everything, right up until you launch a membership of one. This one is for the premium coach or consultant who feels the pull of memberships and wants the honest version before they build one. Amanda Kaufman is the founder of The Coach's Plaza and Clairvenu, a former corporate consultant turned entrepreneur, and a coach who helps service-based business owners build businesses that actually work. She has launched seven memberships, meaningfully run five, and currently runs one. In this episode she flips the mic to become the guest, sitting down with guest host Rebecca Kaufman to share what actually makes a membership work, the mistakes that tanked her early attempts, and how to grow one without the pitch slaps. In this episode, you will learn: 🎣 Why memberships carry a siren song for premium providers, and the trap hiding under the lower price point 🏷️ What a membership actually is, using the Costco and gym analogy, and how it differs from a course or mastermind 🎯 Why aspirational branding backfired, and how outcome-based positioning finally filled the room 📏 The "straight line" lesson: why serving one avatar across every offer is what makes the money model work 🤝 How to build an audience without the pitch slaps, with a hospitality mindset and real systems 🔋 Why exhaustion is an energy problem, not a business problem, and how to right-size your effort with 80/20 CONNECT WITH AMANDA KAUFMAN 🌐 Website: clairvenu.com 💼 LinkedIn: https://www.linkedin.com/in/amandackaufman/ [https://www.linkedin.com/in/amandackaufman/] 📸 Instagram: @theamandakaufman or https://www.instagram.com/theamandakaufman [https://www.instagram.com/theamandakaufman] 👍 Facebook: https://www.facebook.com/ChatwithAmandaKaufman/ [https://www.facebook.com/ChatwithAmandaKaufman/] ▶️ YouTube: https://www.youtube.com/@theamandakaufmanshow [https://www.youtube.com/@theamandakaufmanshow] Register for an upcoming training with Amanda at https://clairvenu.com/training [https://clairvenu.com/training] Want to be a guest? Amanda is always looking for guests who can help business owners build something that actually works. If that sounds like you, apply at https://clairvenu.com/the-podcast [https://clairvenu.com/the-podcast] STAY IN THE LOOP Subscribe to The Quiet Part, Amanda's newsletter where she shares what is actually working in her business, without the performance. Sign up at: https://clairvenu.com/the-quiet-part [https://clairvenu.com/the-quiet-part] LISTEN TO THE AMANDA KAUFMAN SHOW YouTube: https://www.youtube.com/@theamandakaufmanshow Apple Podcasts: https://podcasts.apple.com/us/podcast/the-amanda-kaufman-show/id1450993176 Spotify: https://open.spotify.com/show/6htaUMvVWPHlHmpqW51Enj?si=092409891ff1420f If this episode helped you, a quick review on Apple Podcasts goes a long way. It helps the show reach more business owners who are ready to do the real work. Thank you in advance!

Mastering Book Writing and Business Systems: A Live Coaching Session with Sean Mabry

Brilliant in the room, chaotic outside of it? If your business runs on mood instead of a system, this one is for you. Watch Amanda Kaufman coach author and ghostwriter Sean Mabry live, building a low-ticket membership and fixing the system that fills it. This is a Here, Let Me Do That For You episode, the segment where Amanda pulls back the curtain and coaches a real business owner so you can see what working with her is actually like. Sean Mabry is a member of the Clairvenu Inner Circle and an author, copywriter, and ghostwriter who helps founders tell the legacy stories only they can tell, starting with a book. In this session, Amanda builds his membership inside ClairvenuOS in real time and redesigns his client-acquisition system. In this episode, you will learn: 🧩 How to build a client system that works regardless of your mood, instead of running on instinct and habit 🎯 The difference between a lead and a target, and why mixing them up buries you in busywork 🔁 Why sales is a one-on-one conversation and marketing is one-to-many, and how to schedule your week around both 🌪️ How to think of your funnel as a vortex, not a straight line, with a hook at the top and the pitch at the bottom 📄 Why a low-barrier lead magnet that solves one problem beats a clever tool that creates work ⚡ How the best entrepreneurs win on speed of testing, not certainty, by repurposing one idea into a hundred touches CONNECT WITH SEAN MABRY 🌐 Website: https://www.seanmabry.com/ [https://www.seanmabry.com/] 💼 LinkedIn: https://www.linkedin.com/in/sean-mabry-781b39a3/ [https://www.linkedin.com/in/sean-mabry-781b39a3/] 📸 Instagram: https://www.instagram.com/seanmabry/ [https://www.instagram.com/seanmabry/] ▶️ YouTube: https://www.youtube.com/@seanmabry7383 [https://www.youtube.com/@seanmabry7383] 👍 Facebook: https://www.facebook.com/smabry [https://www.facebook.com/smabry] 🎁 The Book Clarity Engine: in just 30 to 60 minutes, this custom GPT shows you EXACTLY which book you are meant to write, and whether now is the right time. Get it at https://mabrygift.com/clarity [https://mabrygift.com/clarity] Want to get to know Sean better? Check out his first appearance on the show: https://youtu.be/e4C9RxRM7a0 [https://youtu.be/e4C9RxRM7a0] WORK WITH AMANDA Sean is a member of the Clairvenu Inner Circle, Amanda's private membership where coaching and real systems come together to help service-based entrepreneurs acquire clients without the hype. If this session showed you the kind of help you want, here is the natural next step: 🎓 Free LIVE Training: https://clairvenu.com/training [https://clairvenu.com/training] 🖥️ Private ClairvenuOS Demo: https://clairvenu.com/demo [https://clairvenu.com/demo] ✨ Join The Inner Circle: https://clairvenu.com [https://clairvenu.com] STAY IN THE LOOP Subscribe to The Quiet Part, Amanda's newsletter where she shares what is actually working in her business, without the performance. Sign up at: https://clairvenu.com/the-quiet-part LISTEN TO THE AMANDA KAUFMAN SHOW YouTube: https://www.youtube.com/@theamandakaufmanshow Apple Podcasts: https://podcasts.apple.com/us/podcast/the-amanda-kaufman-show/id1450993176 Spotify: https://open.spotify.com/show/6htaUMvVWPHlHmpqW51Enj?si=092409891ff1420f If this episode helped you, a quick review on Apple Podcasts goes a long way. It helps the show reach more business owners who are ready to do the real work. Thank you in advance!

How to Build Resilience as an Entrepreneur

The launch high fades, the world starts pushing back, and suddenly you are wondering if you are cut out for this. This one is for the business owner who is past the honeymoon phase and ready to build the staying power that keeps them in the game for the long haul. Amanda Kaufman is the founder of The Coach's Plaza and Clairvenu, a former corporate consultant turned entrepreneur, and a coach who helps service-based business owners build businesses that actually work. Nine years into entrepreneurship and nineteen into business, she flips the mic to become the guest, sitting down with guest host Rebecca Kaufman to talk about resilience: why reality gets rude, why more success brings more resistance, and the traits that separate the owners who last from the ones who flame out. In this episode, you will learn: 🚣 Why leaving a stable job for entrepreneurship is like stepping off a cruise ship into a rowboat, and how to expect the waves 😳 How to handle the first rude disaster, from trolls to flops, without letting it mean more than it should 😈 Why every new level brings a new devil, and how more success invites more resistance instead of less 💪 The difference between endlessly tolerating pain and enduring it for a real payoff 🌱 Why humility keeps you grounded and steady in a storm, even with a big personality 🤝 How to build an inner circle that tells you the truth, and why yes-men disappear when it matters CONNECT WITH AMANDA KAUFMAN 🌐 Website: clairvenu.com 💼 LinkedIn: https://www.linkedin.com/in/amandackaufman/ [https://www.linkedin.com/in/amandackaufman/] 📸 Instagram: @theamandakaufman or https://www.instagram.com/theamandakaufman [https://www.instagram.com/theamandakaufman] 👍 Facebook: https://www.facebook.com/ChatwithAmandaKaufman/ [https://www.facebook.com/ChatwithAmandaKaufman/] ▶️ YouTube: https://www.youtube.com/@theamandakaufmanshow Register for an upcoming training with Amanda at clairvenu.com/training Want to be a guest? Amanda is always looking for guests who can help business owners build something that actually works. If that sounds like you, apply at https://clairvenu.com/the-podcast STAY IN THE LOOP Subscribe to The Quiet Part, Amanda's newsletter where she shares what is actually working in her business, without the performance. Sign up at: https://clairvenu.com/the-quiet-part LISTEN TO THE AMANDA KAUFMAN SHOW YouTube: https://www.youtube.com/@theamandakaufmanshow Apple Podcasts: https://podcasts.apple.com/us/podcast/the-amanda-kaufman-show/id1450993176 Spotify: https://open.spotify.com/show/6htaUMvVWPHlHmpqW51Enj?si=092409891ff1420f If this episode helped you, a quick review on Apple Podcasts goes a long way. It helps the show reach more business owners who are ready to do the real work. Thank you in advance!

The Simple Path to Stock Market Success for Women

"The stock market" sounds complicated, risky, and reserved for finance pros, so the starting keeps getting postponed. This one is for every woman who is great at earning and ready to turn that income into lasting wealth. Myrna Lainé-Hyppolite is the founder and Chief Financial Empowerment Partner at Empower Financial Wellness, a financial wellness coach and wealth strategist with close to 30 years of experience across investment banking, financial planning, corporate finance, and private equity. An Ivy League graduate of Dartmouth College, she helps powerhouse women turn their amazing income into wealth using her Affluence Accelerator Methodology. She joins Amanda Kaufman to dispel the myths, simplify the jargon, and lay out a genuinely simple path to getting started. (Myrna is not a financial advisor, and this episode is education, not personalized financial advice.) In this episode, you will learn: 💸 Why investing matters even more for women, given the earnings gap and a longer life expectancy 🚪 Why the "you need thousands to start" belief is a myth, and how five dollars a day can get you going ⏳ The three things that make a successful investor: time, consistency, and a good rate of return 🍽️ How to know your risk tolerance before you invest, using Myrna's food-preferences analogy 🤖 Why putting your investing on autopilot beats trying to actively manage it 🔑 How practicing ownership lets your money grow without trading more hours for it CONNECT WITH MYRNA LAINÉ-HYPPOLITE 🌐 Website: https://www.empowerfinancialwellness.com [https://www.empowerfinancialwellness.com] 💼 LinkedIn: https://www.linkedin.com/in/myrna-laine-hyppolite/ [https://www.linkedin.com/in/myrna-laine-hyppolite/] 📸 Instagram: https://www.instagram.com/empowerfinancialwellness [https://www.instagram.com/empowerfinancialwellness] ▶️ YouTube: https://www.youtube.com/@myrna_laine-hyppolite [https://www.youtube.com/@myrna_laine-hyppolite] 👍 Facebook: https://www.facebook.com/myrna.lainehyppolite [https://www.facebook.com/myrna.lainehyppolite] 🎁 Free Guide to Stock Market Investing: a simple, step-by-step starting point for your investing journey. Download it at https://wealth-codes.com/invest STAY IN THE LOOP Subscribe to The Quiet Part, Amanda's newsletter where she shares what is actually working in her business, without the performance. Sign up at: https://clairvenu.com/the-quiet-part [https://clairvenu.com/the-quiet-part] LISTEN TO THE AMANDA KAUFMAN SHOW YouTube: https://www.youtube.com/@theamandakaufmanshow [https://www.youtube.com/@theamandakaufmanshow] Apple Podcasts: https://podcasts.apple.com/us/podcast/the-amanda-kaufman-show/id1450993176 [https://podcasts.apple.com/us/podcast/the-amanda-kaufman-show/id1450993176] Spotify: https://open.spotify.com/show/6htaUMvVWPHlHmpqW51Enj?si=092409891ff1420f [https://open.spotify.com/show/6htaUMvVWPHlHmpqW51Enj?si=092409891ff1420f] If this episode helped you, a quick review on Apple Podcasts goes a long way. It helps the show reach more business owners who are ready to do the real work. Thank you in advance!

Breaking Free from the Six-Figure Trap

Hitting six figures was supposed to feel like relief, so why does it feel like a cage? This one is for the business owner who is technically successful and quietly stuck, working harder than ever and wondering where the freedom went. Amanda Kaufman is the founder of The Coach's Plaza and Clairvenu, a former corporate consultant turned entrepreneur, and a coach who helps service-based business owners build businesses that actually work. In this episode she flips the mic and becomes the guest, sitting down with guest host Rebecca Kaufman to break down the six-figure trap: the moment success starts to feel like a cage, why the trap holds on so tightly, and the simple process for springing it open. In this episode, you will learn: 🪤 What the six-figure trap actually is, and why revenue on paper can still leave an owner stretched thin 💊 Why exhaustion makes silver-bullet offers so tempting, and the one-sentence tell that means you should stop before you buy ⚓ How sunk cost keeps owners hanging onto ideas, hires, and strategies that are not working 🔀 The difference between quitting and adjusting, and why stubbornness can build a business and trap it 🚒 Amanda's "stop, drop, and roll" process for getting unstuck when your hair is on fire 🔑 How to solve the trap immediately, without earning another dollar, by owning your mess and your cleanup CONNECT WITH AMANDA KAUFMAN 🌐 Website: clairvenu.com 💼 LinkedIn: https://www.linkedin.com/in/amandackaufman/ [https://www.linkedin.com/in/amandackaufman/] 📸 Instagram: @theamandakaufman or https://www.instagram.com/theamandakaufman [https://www.instagram.com/theamandakaufman] 👍 Facebook: https://www.facebook.com/ChatwithAmandaKaufman/ [https://www.facebook.com/ChatwithAmandaKaufman/] ▶️ YouTube: https://www.youtube.com/@theamandakaufmanshow [https://www.youtube.com/@theamandakaufmanshow] Register for an upcoming training with Amanda at clairvenu.com/training Want to be a guest? Amanda is always looking for guests who can help business owners build something that actually works. If that sounds like you, apply at https://clairvenu.com/the-podcast STAY IN THE LOOP Subscribe to The Quiet Part, Amanda's newsletter where she shares what is actually working in her business, without the performance. Sign up at: https://clairvenu.com/the-quiet-part LISTEN TO THE AMANDA KAUFMAN SHOW YouTube: https://www.youtube.com/@theamandakaufmanshow Apple Podcasts: https://podcasts.apple.com/us/podcast/the-amanda-kaufman-show/id1450993176 Spotify: https://open.spotify.com/show/6htaUMvVWPHlHmpqW51Enj?si=092409891ff1420f If this episode helped you, a quick review on Apple Podcasts goes a long way. It helps the show reach more business owners who are ready to do the real work. Thank you in advance!