Engaging the Hispanic Consumer & Understanding the State of the Market

Engaging the Hispanic Consumer & Understanding the State of the Market

Send us a textCould your dealership be missing out on a quarter of potential sales?We've got loads of tactical insights on this episode of the Wheelhouse, hosted by the one and only Daniel Govaer.In today's deep dive, coinciding with Hispanic Heritage Month, we cover the untapped potential of Hispanic marketing in the automotive industry. Our panel of Ashley Cavazos, Chance Mayfield, Luis Delgado and John Duran discuss how dealers can authentically engage with the Latino community, overcome c...

Dealership Staffing Trends and How Different Generations Shops For Cars

Send us a textSeason 2 of the Wheelhouse is kicking off with a bang.On this episode of The ASOTU Wheelhouse hosted by Daniel Govaer continues what started in season one, actionable insights mixed with wit and speed. A new season brings a new format, and so we start with an extended discussion on staffing trends from recruiters, featuring expert insights from Joe Lockerd, Anita Stout, Joe Zorn, and Steve Adragna. They share practical advice on tackling recruitment challenges in automotive, emp...

Cars: The New Privacy Frontier

Send us a textIs your car sending location data to the police? Should it be?On today’s episode of the ASOTU Wheelhouse, host Daniel Govaer is joined by Ashley Cavazos, Marketing Director at DeMontrond Auto Group, Colby Joyner, VP of Marketing at Cavender Auto Group and Savannah Simms, Director of Business Development at Simms Auto Group.They delve into dealership challenges such as implementing new processes under new management, navigating inventory levels, and the impact of competitive pric...

The Price Point To Move Inventory

Send us a textGetting a car for under $30,000 is like hitting the jackpot for buyers today. It doesn't even matter if it's an EV; if the sticker price is under that magic $30K mark, people are all over it.Today, the ASOTU Wheelhouse talks about how price sensitivity is influencing dealership inventory strategies, plus covers what it takes to build a winning culture in 2024. Host Daniel Govaer is joined by new panelists Savannah Simms, Director of Business Development at Simms Auto Group and J...

How to Attract Top Talent to Your Store | The ASOTU Wheelhouse

Send us a textConsumer Reports, Carvana and Cybertrucks, oh my!Do consumers pay attention to top car lists? What software is absolutely necessary for success in the dealership world? Does the general population care that inflation is still high? And how can you make yourself the place to attract the top talent in the auto industry?On this fast-moving episode of the ASOTU Wheelhouse, host Daniel Govaer is joined by Colby Joyner, VP of Marketing & Strategy at Cavender Auto Group, Jarrod Kil...