Canna Connect Show
What role does packaging play in the future of cannabis? In this episode of The Canna Connect Show, Steven Eigenmann sits down with Mark Carlson of The John Roberts Company to talk about the intersection of packaging, branding, entrepreneurship, and Minnesota cannabis culture. After decades working in printing and packaging across markets like Colorado, California, Oregon, and Washington, Mark witnessed firsthand how cannabis evolved into a billion-dollar industry and how packaging became a major part of compliance, branding, and customer experience. The conversation explores: * Cannabis packaging and compliant branding * Minnesota’s growing hemp-derived THC beverage market * Why packaging matters in a competitive cannabis industry * Leadership lessons from athletics and business * Mentorship, trust, and relationship-building * Supporting small cannabis businesses * The evolution of print and packaging technology Mark also reflects on his time at the University of Minnesota, learning from leaders like Tony Dungy and Mike Shanahan, and why trust remains the foundation of both business and leadership. The Canna Connect Show highlights the builders, innovators, and community leaders helping shape Minnesota cannabis from the ground up. Chapter Markers 00:00 Disclaimer 00:45 Introducing Mark Carlson of The John Roberts Company 01:00 Minnesota Cannabis Growth & Hemp Beverage Packaging 02:55 Early Exposure to Cannabis Packaging Through Heidelberg 04:20 Watching Cannabis Markets Grow Across the U.S. 05:40 Why Packaging Matters in Cannabis Branding 06:35 Supporting Cannabis Businesses Through Print & Packaging 07:45 Joining The John Roberts Company After 34 Years 09:25 Growing Up in Chicago & Winning a State Championship 11:20 Leadership Lessons from Sports & Business 12:00 Tony Dungy, Recruitment & the Big Ten 14:25 Mike Shanahan & Coaching Leadership 16:30 Athletics, Business & Life Lessons 18:20 How Printing & Media Have Changed 19:00 Leadership, Mentorship & Building Trust 22:00 75 Years of The John Roberts Company 23:00 Packaging for Minnesota Cannabis Brands 24:00 Why Customer Service Still Wins 25:00 Hemp Beverages Are Exploding in Minnesota 25:30 The Future of Cannabis Packaging & Regulation
33 episodios
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