Why Purchasing isn’t enough

Why Purchasing isn’t enough

Whether they realize it or not, there’s a battle going on everywhere between purchasing and consuming. There’s a huge difference between those two things today we unpack why am I writing and all my content style has changed to focus on consumption beyond purchase and why yours should too.

Letting the competition live rent free inside your head?

Why comparison is a results killer, how not to give your competition free advertising & what you should do instead.

Reinventing Death

A cautionary tale and a great example of why you must evolve or perish in your business.

If you ain’t first, you’re last

The massive hidden value of this one life hack will save you years if not months of wasted time.

Crude Wisdom and the life of a Gen Xer

A preview episode into why you ought to order my new book & watch the show Landman. You have 2 order options: Signed copies: https://www.coachbru.com/shop/p/crude-wisdom [https://www.coachbru.com/shop/p/crude-wisdom] Via Amazon: https://amzn.to/4tF4RaX [https://www.amazon.com/gp/aw/d/B0GPL4FL2L/ref=tmm_pap_swatch_0?ie=UTF8&dib_tag=AUTHOR&dib=eyJ2IjoiMSJ9.GScna2X5SRPvcXFTmxfecEr7zph31wm7cdEPZHXeTAcdObBopk4o8FbfafGiA9zx0-Z5gIHywrK5XKroQ1OSbp3jzjG9AXB-NNicFZOVXGl7dKLPWYVNea0mTBe4Td0X.TihF6sPNBgrnw67w8siNqKNqUP4BzB3ekw2Ld0zuEAA] Book Description: Crude Wisdom is a fast-paced, humorous, and practical leadership guide that turns high-stakes drama into real-world decision-making tools. Using on-screen case studies from the hit Paramount+ series Landman as “film room” breakdowns, this book translates chaos into coaching — showing leaders how to stay steady, act decisively, and keep teams together when everything is on fire (sometimes literally). Written in the sharp, conversational style John Brubaker has become famous for, this book blends storytelling, leadership insight, and team culture clarity. Each chapter walks through a real crisis moment from the show, breaks down what worked and what didn’t, and connects it to proven principles from business, sports, military leadership, and history. The result is a field manual for anyone who leads under pressure — without reading like a boring textbook or powerpoint deck. You’ll learn how to: * Make better decisions when the clock is against you * Communicate clearly when stakes are high * Build teams that hold under pressure * Create cultures that tell the truth early * Turn setbacks into strategic advantages * Lead with calm instead of noise * Use humor and perspective to keep people moving * Install crisis habits before crisis hits Whether you lead a company, a team, a classroom, or a crew, this book delivers practical crisis leadership lessons with grit, wit, and straight talk. Because plans fail. Pressure arrives. And leaders are revealed — not when things go right, but when they go wrong.