The Data-Driven CMO: BBVA Compass

The Data-Driven CMO: BBVA Compass

BBVA Compass’ Chief Marketing and Digital Sales Officer Jennifer Dominiquini talks with Opera Solutions’ John Kelly about the steep learning curve for CMOs in terms of the present technology swarm surrounding big business today. Dominiquini discusses how she works with her analytics and engineering teams to ensure data availability and transparency throughout the marketing organization.

The Data-Driven CMO: United Rentals

Opera solutions' sales executive John Kelly interviews United Rentals' CMO Chris Hummel about the data challenges he and his company face. They discuss how to use data to find new customers and look at the entire customer journey. They also explore the importance of naming a data owner for specific assets to ensure data consistency throughout the organization.

The Data-Driven CMO: La Quinta Inns and Suites

Opera solutions' sales executive John Kelly interviews LaQuinta Inns and Suites' CMO Julie Cary about the data challenges she and her company face. They discuss how to break down data silos and connect disparate data within the system. They also explore how the role of the CMO has changed and new ways to effect data-driven change throughout the organization.