The Decision Hour

Ep: 370 - No Followers? No Problem: Winning with User Generated Content

35 min · 21 de may de 2026
Portada del episodio Ep: 370 - No Followers? No Problem: Winning with User Generated Content

Descripción

What does a Navy CH-46 helicopter mechanic, a mortgage underwriter, and a successful UGC content creator have in common? In this case, it's all the same person. In this episode of The Decision Hour, host Mr. Adam Bird sits down with Trish Leto, a Navy veteran turned digital entrepreneur who has built a thriving career in user-generated content creation and brand consulting. Trish breaks down exactly what UGC is, why brands are paying everyday people (not influencers) to create authentic content, and how you can get started using nothing more than products you already own. Trish and Mr. Adam Bird dig into the discipline she carried from military service into entrepreneurship, the reality of pivoting careers more than once, and the practical steps new creators can take to land their first paid brand collaboration. This isn't theory, it's a roadmap from someone who's actually done it. But this episode goes deeper than marketing strategy. Trish opens up about her sobriety journey and how a series of decisive personal choices completely redirected the trajectory of her life. It's a candid, empowering conversation about what it really takes to reinvent yourself and why authenticity isn't just a content strategy, it's a way of living. Don't miss this inspiring story of reinvention, resilience, and the power of showing up as exactly who you are. 👉 Check out deployugc.com [https://deployugc.com/] 👉 Email: trishletospeaks@gmail.com

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372 episodios

Portada del episodio Ep: 372 - FiGHTING FOR THE FORGOTTEN: The Mission to Recognize Veteran Suicide Families

Ep: 372 - FiGHTING FOR THE FORGOTTEN: The Mission to Recognize Veteran Suicide Families

In one of the most important conversations The Decision Hour has had, host Mr. Adam Bird sits down with Matt Cahill, Army veteran, combat medic, and founder of Green Star Families of America — to confront an issue that doesn't get nearly enough attention: the families left behind after a veteran dies by suicide. Matt's path wasn't easy. After serving as a combat medic and facing his own mental health battles, he channeled his pain into purpose — launching a movement to honor and recognize the families who have lost loved ones to veteran suicide through the Green Star service banner. In this episode, Matt and Mr. Adam Bird dig into the story behind the Green Star initiative, the push for national legislative recognition through HR6022, and the recent wins being achieved at the state level. They break down what advocacy really looks like on the ground, why reducing stigma is still the most critical battle, and how everyday people can take action to support veterans and their families. This isn't just a conversation about loss. It's about legacy, resilience, and a movement built to make sure no grieving family feels invisible. Don't miss this inspiring story of courage, compassion, and the fight to bring a long-overdue recognition to families bearing the silent weight of veteran suicide. 🔗 Website: greenstarfamilies.org

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Portada del episodio Ep: 371 - From Gold to Code: Bitcoin, Human Nature & the Future of Money

Ep: 371 - From Gold to Code: Bitcoin, Human Nature & the Future of Money

What does Bitcoin have to do with human relationships? More than you'd think — and Hannah Praley is here to prove it. In this episode of The Decision Hour, host Mr. Adam Bird sits down with longtime friend Hannah Praley — songwriter turned author — to explore her new book, Rigs Are from Mars, Nodes Are from Venus. What starts as a conversation about Bitcoin quickly becomes something much bigger: a deep dive into human behavior, incentive structures, and the forces that have quietly shaped civilization for centuries. Hannah breaks down how our monetary systems have been distorted over time and why that matters to everyday people, not just economists. She and Mr. Bird unpack what Bitcoin's design reveals about ancient patterns of human interaction, how mining and nodes mirror the dynamic between men and women, and why the analog and digital worlds aren't opposites, they need each other. With humor, candor, and genuine insight, Hannah brings a perspective that's equal parts intellectual and accessible. Whether you're deep in the Bitcoin rabbit hole or you've never bought a satoshi, this episode will make you think differently about money, relationships, and what it means to build something that lasts. Don't miss this inspiring story of a creative mind finding truth at the intersection of finance, human nature, and connection.   🔗 Website: ⁠Amazon⁠ [https://www.amazon.com/Rigs-Are-Mars-Nodes-Venus/dp/B0H1WJTBDR/ref=sr_1_1?crid=OLA57EN8QGIK&dib=eyJ2IjoiMSJ9.Qa5y_XtNcoKEiE1_iFmjS9dGH37lQhnRhVwPMLMOC1xXsms8GEg9BkZ3JMwm3jmsHFwBqRGwkc-RT51HayVJZM_APRmR7QRgNLSjYNRB2Y2y2M24AH7J-K8DIlaQhdmoBqveI5evAjG6_8eY1mRnE8aQXyb1fJdr1Re3MimsqSoLnKI73LvMZVgeNmOTY3hjV81rO6C_O4H5HAsT7nfgACBUmxCrIlb5zzQSN8e5jDE.ycoWmFLL1IITnu6yTYxNGCHN1WUeC3PE21ZsxgebayY&dib_tag=se&keywords=rigs+are+from+mars+nodes+are+from+venus&nsdOptOutParam=true&qid=1780425314&sprefix=Rigs+Are+from+Mars%2C+Nodes+Are+from+Venus.+%2Caps%2C190&sr=8-1] 📸 Instagram: ⁠IG [https://www.instagram.com/the.electric.garden/]

4 de jun de 202647 min
Portada del episodio Ep: 370 - No Followers? No Problem: Winning with User Generated Content

Ep: 370 - No Followers? No Problem: Winning with User Generated Content

What does a Navy CH-46 helicopter mechanic, a mortgage underwriter, and a successful UGC content creator have in common? In this case, it's all the same person. In this episode of The Decision Hour, host Mr. Adam Bird sits down with Trish Leto, a Navy veteran turned digital entrepreneur who has built a thriving career in user-generated content creation and brand consulting. Trish breaks down exactly what UGC is, why brands are paying everyday people (not influencers) to create authentic content, and how you can get started using nothing more than products you already own. Trish and Mr. Adam Bird dig into the discipline she carried from military service into entrepreneurship, the reality of pivoting careers more than once, and the practical steps new creators can take to land their first paid brand collaboration. This isn't theory, it's a roadmap from someone who's actually done it. But this episode goes deeper than marketing strategy. Trish opens up about her sobriety journey and how a series of decisive personal choices completely redirected the trajectory of her life. It's a candid, empowering conversation about what it really takes to reinvent yourself and why authenticity isn't just a content strategy, it's a way of living. Don't miss this inspiring story of reinvention, resilience, and the power of showing up as exactly who you are. 👉 Check out deployugc.com [https://deployugc.com/] 👉 Email: trishletospeaks@gmail.com

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Portada del episodio Ep: 369 - Restoring Independence: The Future of Mobility with the Zeen

Ep: 369 - Restoring Independence: The Future of Mobility with the Zeen

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Portada del episodio Ep: 368 - Scaling Without Chaos: Systems, Relationships, and Smarter Growth

Ep: 368 - Scaling Without Chaos: Systems, Relationships, and Smarter Growth

In this episode of The Decision Hour, host Mr. Adam Bird dives into the entrepreneurial journey and business wisdom of Barry Bradham, a business systems architect and founder of DigiLink. Barry shares his story of growing up between Washington and Alaska, transitioning from rodeo and agriculture to business, and discovering his passion for automation and CRM systems. Together, they discuss the critical role of CRM platforms for startups, the importance of finding the right community for business growth, and how automation and AI can streamline operations. Barry offers practical advice on building efficient business systems, nurturing relationships, and balancing technology with essential human connection. Listeners gain insight into the power of mastermind-level networking, strategies for scaling without chaos, and the value of having a trusted advisory soundboard when tough decisions arise. Don’t miss actionable tips to take your business, and your relationships, to the next level. Visit: comewinwithme.com

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