The Digital Commerce Daily
The Digital Commerce Daily — June 20, 2026 Your 8-minute briefing on ecommerce, social commerce, and digital marketing. In today's episode: • A new EU regulation effective today mandates a visible order cancellation feature on every online store's app and website — non-compliance is an immediate legal risk. • Mercari Japan is launching a dedicated US app to let American shoppers buy resale goods directly from Japanese sellers, positioning itself as a cross-border recommerce marketplace. • Google is auto-enrolling eligible advertisers into new audience lists built from their own conversion data — a significant default-on change that ecommerce brands need to check their accounts for right now. Fun fact: Meta's ad auction doesn't actually sell to the highest bidder — it uses a 'total value' score that factors in estimated engagement, meaning a $2 CPM bid can beat a $10 CPM bid if the algorithm thinks users will interact more with the cheaper ad. This is why two brands in the same niche with identical budgets can see wildly different reach, and most advertisers never realize the auction they think they're winning isn't the one that actually exists. Hosted by Marco and Klara.
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