The Shady Side of Influencer Marketing: Creatine Gummies and TikTok Shop

Our Podcast Isn’t Growing: Is This The End?

In today's episode, James and Nick reach a crossroads: The Fake Marketer has stagnated and, after more than 100 episodes, isn't doing much for our business outside of enjoyment for us. So, with that in mind, we discuss how we could potentially pivot the podcast, what are objectives are for it and whether it would be better to focus on YouTube growth for our channels and retire the podcast for good... Prefer to watch? You can find the video version of this episode here on YouTube: https://youtu.be/Xnlh2PnoQpw Need help with your social media comments? Rupert's got you covered? Our social media assistant platform is now live! See what Rupert can do for YOU by claiming your 30-day free trial at https://rupert.digital Thanks for listening and don't forget to follow us on TikTok to get highlights and clips from every episode: https://www.tiktok.com/@the_fake_marketer

Selling the Dream: The New Digital Ponzi Scheme

In this episode, James and Michael dive into the booming world of digital products, online course-selling, and the growing obsession with "easy money from home." From so-called “Digital Marketing Starter Kits” to £360 PDFs promising passive income, they unpack the psychology behind these trends—and call out the rise of what James calls the “new Avon lady.” We break down faceless wealth creation, Facebook ads, and why many of these online business models start to look a lot like modern-day Ponzi schemes. If you've ever been tempted by a “secret sauce to success,” maybe think twice before spending your hard-earned money on a dodgy course.  Prefer to watch? You can find the video version of this episode here on YouTube: https://youtu.be/XftwkMD90Hs Need help with your social media comments? Rupert's got you covered? Our social media assistant platform is now live! See what Rupert can do for YOU by claiming your 30-day free trial at https://rupert.digital Thanks for listening and don't forget to follow us on TikTok to get highlights and clips from every episode: https://www.tiktok.com/@the_fake_marketer

Why Quantity Over Quality is VITAL for Growing Your Social Media

In this episode, James and Michael dive into the truth behind what really works on social media: posting more, worrying less. From our own personal experience, we share why pumping out consistent content - without obsessing over perfection - is the key to learning, improving, and actually growing your audience. James also has some more gripes with customer service to share, our response to comments on our 'viral' clips and whether comedy-style content will actually get you more revenue. Prefer to watch? You can find the video version of this episode here on YouTube: https://youtu.be/0aRSm79_1Qc Need help with your social media comments? Rupert's got you covered? Our social media assistant platform is now live! See what Rupert can do for YOU by claiming your 30-day free trial at https://rupert.digital Thanks for listening and don't forget to follow us on TikTok to get highlights and clips from every episode: https://www.tiktok.com/@the_fake_marketer

The Shady Side of Influencer Marketing: Creatine Gummies and TikTok Shop

In this episode, Nick, James and Michael are all back together to discuss a recent scandal in the world of supplements and influencer marketing. We explore the shady business of creatine gummies getting exposed, the growing role of influencers in promoting products as well as discuss industry accountability and examine how marketing can obscure the truth from everyday consumers. We also discuss our recent viral successes, Michael getting burned by some good adverts and the slippery slope of TikTok Shop. Prefer to watch? You can find the video version of this episode here on YouTube: https://youtu.be/CmcxAhEdtPE Need help with your social media comments? Rupert's got you covered? Our social media assistant platform is now live! See what Rupert can do for YOU by claiming your 30-day free trial at https://rupert.digital Thanks for listening and don't forget to follow us on TikTok to get highlights and clips from every episode: https://www.tiktok.com/@the_fake_marketer

Why We're Changing Up Our Marketing Funnel

In this episode of The Fake Marketer, James and Michael give an update on Rupert's marketing efforts and why we're switching it up: moving away from sending leads to our website in favour of a Facebook lead form. We discuss the trials and tribulations of lead gen campaigns, following up with nurture campaigns as well as changing the mindset around our Rupert free trial.  Prefer to watch? You can find the video version of this episode here on YouTube: https://youtu.be/CmcxAhEdtPE Need help with your social media comments? Rupert's got you covered? Our social media assistant platform is now live! See what Rupert can do for YOU by claiming your 30-day free trial at https://rupert.digital Thanks for listening and don't forget to follow us on TikTok to get highlights and clips from every episode: https://www.tiktok.com/@the_fake_marketer