The Messy Reality of Go-To-Market

Organizations and Stable Structures

Organizations aren’t built to stay still, but too many still treat change like a one-time event instead of an ongoing evolution. In this episode of The Fault Line, Gary Lancina and Kim Scribner are joined by transformation strategist Kelly Geyer for a conversation about resilient organizations, adaptive leadership, and why structure alone won’t save a company from disruption. From construction metaphors and agile transformations to leadership buy-in and organizational alignment, the discussion explores what it really takes to build companies that can bend without breaking.

The Messy Reality of Go-To-Market

What does “go-to-market” actually mean beyond the buzzword? In this episode of The Fault Line, Gary Lancina and Kim Scribner unpack the real work behind bringing products, services, and new ideas to market. From brand positioning and pricing strategy to customer trust, operational readiness, and AI’s growing influence on buying behavior, they explore why successful go to market efforts require alignment across the entire organization. The conversation also dives into testing before scaling, the role of influence and authority in modern marketing, and why launch day is only the beginning.

Where Humans Still Win

AI is accelerating how work gets done, from content creation to complex workflows. But speed isn’t the same as value. In this episode, Gary and Kim are joined by Pat Fitzgerald to break down where AI excels, where it falls short, and why human judgment, creativity, and emotional intelligence still matter most. They explore the difference between generative and agentic AI, the risks of outsourcing thinking, and how organizations can use AI to move faster without losing what makes them effective. The takeaway: AI raises the baseline, but the competitive edge still belongs to the humans who know how to use it.

The PE Mindset: Focus, Speed, Value

Since 2000, as an industry, private equity has grown five times faster than the US economy. When PE invests, it changes how companies operate. In this episode, Gary and Kim unpack what it really means to compete in a PE-backed environment. From the pressure of a defined time horizon to the shift toward fewer, higher-impact priorities, they explore how leaders can adapt to increased speed, sharper accountability, and a relentless focus on value creation. The conversation covers everything from decision velocity and resource constraints to the role of leadership alignment in driving results.

Resiliency and Purpose

Resiliency is often talked about, but rarely unpacked. In this episode, Gary and Kim sit down with Vicki Greene to explore what it actually takes to build it, both personally and as a leader. From navigating career setbacks to leading organizations through change, the conversation gets into the real work behind resilience: facing challenges head on, learning in motion, and choosing to keep going. They also dig into how teams build collective resiliency through trust, shared ownership, and the willingness to listen, adapt, and ask for help.