The Numbers That Drive Profit in Your Gym with Billy Hofacker (S6 E2)

Why Gym Members Really Quit and How to Keep Them Longer | Dr. Heather McKee (S6 E4)

Motivation is often treated as the solution to retention, but according to behavior change expert Dr. Heather McKee, motivation may be one of the least reliable things fitness professionals can build around. In this episode, JT sits down with Heather to unpack why more access, more information, and more data are not creating better long term habits. Together they explore the science of behavior change, why traditional goal setting often backfires, and how operators can create systems that help people keep showing up long after motivation fades. If you want members to stay longer and create habits that survive real life, this conversation is packed with practical insights. Timestamps (00:00) Why this may be one of the most important retention conversations yet (04:03) Why motivation is failing members (08:31) Should gyms stop asking about goals? (13:04) The five whys exercise every coach should use (17:51) Why 10 out of 10 goals backfire (24:06) Drowning in data but starving for clarity (31:55) Why willpower is not the answer (38:27) Exercise vs movement and why language matters (47:22) The psychology behind streaks and habits (58:30) No failure in the first 90 days Take the Next Step: - Become an FBP Insider (7 days free) https://fbpinsiders.fitnessbusinesspodcast.com/ [https://fbpinsiders.fitnessbusinesspodcast.com/]- Free live online events for fitness leaders https://fitnessbusinesspodcast.com/onlineevents [https://fitnessbusinesspodcast.com/onlineevents]- Have a say in Season 7! https://fitnessbusinesspodcast.com/season-7/ [https://fitnessbusinesspodcast.com/season-7/] Our guest, Dr. Heather McKee: - Website: https://www.drheathermckee.co.uk/ [https://www.drheathermckee.co.uk/] - LinkedIn: https://www.linkedin.com/in/drheathermckee/ [https://www.linkedin.com/in/drheathermckee/] Our Merch Sponsor: Cowboys Fit: https://cowboysfit.com/ [https://cowboysfit.com/] REX Roundtables: Website: www.REXRoundtables.com [http://www.rexroundtables.com]Email: Eddie@REXRoundtables.com [Eddie@REXRoundtables.com] Thank you to the partners who support The Fitness Business Podcast: - Les Mills USA: Creates pre-choreographed group fitness classes and offers home workouts. https://www.lesmills.com/us/ [https://www.lesmills.com/us/]- Referrizer: Provides automated marketing, referral, lead, and reputation management for local businesses. https://referrizer.com/ [https://referrizer.com/]- Energy Lounger: Sells the EnergyLounger, a full-body red and near-infrared light therapy device. http://www.energylounger.com/ [http://www.energylounger.com/]- Real Leader Fitness: Manufactures and sells commercial fitness and gym equipment. https://www.realleaderfitness.com/ [https://www.realleaderfitness.com/]- The Covery: Offers wellness, hormone replacement, weight loss, and aesthetic treatments. https://www.thecovery.com/ [https://www.thecovery.com/]About Our Guest: Dr Heather McKee is a behaviour change specialist and keynote speaker, and Motivation Science Advisor to Myzone. With over a decade in health psychology, she helps fitness businesses improve member retention by turning motivation into habits that last. She has worked with 100+ global organisations including lululemon, Decathlon, and Rolls Royce. Heather specialises in designing behaviour-led experiences that keep people coming back, and her work has been featured in Time, Vogue, and The Huffington Post. Please note: We only recommend products we care about (affiliate links support our free content). Thank you for your support!

Inside the ClassPass 2026 Industry Impact Report with Jeff Bladt (S6 E3)

What are millions of fitness bookings telling us about the future of gyms, studios, and wellness? In this episode, JT sits down with Jeff Bladt to unpack the inaugural ClassPass 2026 Industry Impact Report and explore the trends shaping modern fitness behavior. They discuss why consumers increasingly want variety and discovery, how Pilates and HYROX-style training continue to surge, why recovery services are exploding in popularity, and how studios can better monetize unused class capacity. If you operate a gym, studio, or wellness business, this episode offers valuable insight into where the industry is heading next. Download the ClassPass report: https://www.patreon.com/FitnessBusinessPodcast/posts/2026-classpass-160103135 You'll learn: - Why variety is becoming essential to fitness retention - The behavior patterns of long-term ClassPass users - The continued rise of Pilates and hot fitness formats - Why recovery and wellness services are growing rapidly - How ClassPass helps studios fill unused inventory - What gym operators can learn from ClassPass onboarding and reviews - The future of the ClassPass and EGYM relationship Timestamps: (00:00) Why JT wanted to unpack the ClassPass Industry Impact Report (02:32) Why the report data is so significant for the industry (05:10) The biggest takeaway: variety and discovery matter (08:11) Why users are trying 10+ studios on average (12:24) How ClassPass reduces onboarding friction for new exercisers (17:42) Why Pilates and hot fitness formats are booming (24:03) What happened to boutique cycling after the pandemic (28:06) The rise of recovery, stretching, and wellness ecosystems (37:01) How ClassPass helps studios monetize unused capacity (49:48) The future of the ClassPass and EGYM partnership Take the Next Step: - Become an FBP Insider (7 days free) https://fbpinsiders.fitnessbusinesspodcast.com/ [https://fbpinsiders.fitnessbusinesspodcast.com/]- Free live online events for fitness leaders https://fitnessbusinesspodcast.com/onlineevents [https://fitnessbusinesspodcast.com/onlineevents]- Have a say in Season 7! https://fitnessbusinesspodcast.com/season-7/ [https://fitnessbusinesspodcast.com/season-7/] Our guest, Jeff Bladt: - Website: https://classpass.com/ [https://classpass.com/] - LinkedIn: https://www.linkedin.com/in/bladt/ [http://www.linkedin.com/in/bladt/] Our Merch Sponsor: Mountainside Fitness: Website: https://mountainsidefitness.com/ [https://mountainsidefitness.com/] REX Roundtables: Website: www.REXRoundtables.com [http://www.rexroundtables.com]Email: Eddie@REXRoundtables.com [Eddie@REXRoundtables.com] Supplier's Pitch: Alantheus Thompson, Groe Solutions LinkedIn: https://www.linkedin.com/in/alantheus [https://www.linkedin.com/in/alantheus] Company Website: https://www.groe.solutions [https://www.groe.solutions] Company Instagram: https://www.instagram.com/groe.solutions/ [https://www.instagram.com/groe.solutions/] Company LinkedIn:https://www.linkedin.com/company/groesolutions [https://www.linkedin.com/company/groesolutions] Thank you to the partners who support The Fitness Business Podcast: BeBalanced Centers: Provides natural hormone balancing for weight loss and symptom relief. https://www.bebalancedcenters.com/ [https://www.bebalancedcenters.com/]Instinctive Insights: Provides profit-driven marketing and data science services to increase customer acquisition. https://www.instinctiveinsights.com/ [https://www.instinctiveinsights.com/]Eleiko: Manufactures and sells premium strength and weightlifting equipment. https://eleiko.com/en-us [https://eleiko.com/en-us]NetGym: Provides automated staff operations and sub-request management for fitness studios. https://www.netgym.com [https://www.netgym.com]EGYM: Provides smart, connected fitness technology and equipment for gyms. https://egym.com/us [https://egym.com/us]About Our Guest: Jeff Bladt is Senior Vice President of Pricing and Marketplace at Playlist, the parent company of ClassPass, where he leads global marketplace strategy, pricing, and partner economics. He focuses on optimizing supply-demand dynamics, driving incremental revenue for partners, and enhancing user engagement through data-driven innovation. Bladt plays a key role in scaling ClassPass as a leading wellness marketplace, helping connect millions of users with fitness and wellness experiences worldwide. Please note: We only recommend products we care about (affiliate links support our free content). Thank you for your support!

The Numbers That Drive Profit in Your Gym with Billy Hofacker (S6 E2)

Running a successful fitness business requires more than just hard work. It requires financial clarity. In this episode, JT speaks with Billy Hofacker, CEO of Fit Profit Solutions, about the numbers that actually drive profit, performance, and long term success. If you've been guessing your way through your finances, this episode will give you a clear starting point. You'll learn: - The biggest financial mistakes gym owners make - The core numbers every fitness business must track - Why revenue alone is misleading - How to project cash flow and avoid financial stress - What "net owner economic benefit" really means Timestamps (00:00) The two languages of business: owner vs accountant (03:10) Why gym owners struggle financially despite working hard (07:45) The biggest financial mistake in the fitness industry (12:20) Why revenue can be misleading without context (18:05) The 4 core numbers every gym owner must track (26:40) Why tracking daily numbers changes behavior (34:15) Cash flow vs profit and why they are different (42:50) Understanding profit margin in a gym business (50:30) When to hire and intentionally lower profit margin (58:10) Where to start if you don't know your numbers Take the Next Step: - Become an FBP Insider (7 days free) https://fbpinsiders.fitnessbusinesspodcast.com/ [https://fbpinsiders.fitnessbusinesspodcast.com/]- Free live online events for fitness leaders https://fitnessbusinesspodcast.com/onlineevents [https://fitnessbusinesspodcast.com/onlineevents]- Have a say in Season 7! https://fitnessbusinesspodcast.com/season-7/ [https://fitnessbusinesspodcast.com/season-7/] Our guest, Billy Hofacker: - Website: https://www.yourfitnessmoneycoach.com [https://www.yourfitnessmoneycoach.com] - LinkedIn: https://www.linkedin.com/in/billy-hofacker-1641aa14/ [https://www.linkedin.com/in/billy-hofacker-1641aa14/] - Instagram: https://www.instagram.com/billyhofacker/ [https://www.instagram.com/billyhofacker/] - Facebook: https://www.facebook.com/billyhofacker/ [https://www.facebook.com/billyhofacker/] REX Roundtables: Website: www.REXRoundtables.com [http://www.rexroundtables.com]Email: Eddie@REXRoundtables.com [Eddie@REXRoundtables.com] Supplier's Pitch: Danny Orlick, NetGym NetGym Website: https://netgym.com/partners/fbp/ [https://netgym.com/partners/fbp/]NetGym LinkedIn: https://www.linkedin.com/company/thenetgym [https://www.linkedin.com/company/thenetgym] NetGym Instagram: https://www.instagram.com/thenetgym/ [https://www.instagram.com/thenetgym/] NetGym Facebook: https://www.facebook.com/THEnetgym [https://www.facebook.com/THEnetgym] LinkedIn: https://www.linkedin.com/in/danielorlick/ [https://www.linkedin.com/in/danielorlick/] Instagram: https://www.instagram.com/dannyorlick_netgym/ [https://www.instagram.com/dannyorlick_netgym/] Thank you to the partners who support The Fitness Business Podcast: * Groe Solutions: Provides AI and computer vision software for gym member retention. https://www.groe.solutions [https://www.groe.solutions] * Budderfly: Provides comprehensive, no-cost energy efficiency as a service for businesses. https://www.budderfly.com/ [https://www.budderfly.com/] * Gym TV (Club Com): Provides custom digital entertainment, music, and signage for fitness clubs.https://www.clubcom.com/ [https://www.clubcom.com/] * Simple Again (Performance Food Centers): Helps businesses open smoothie and juice bars with clean ingredients. https://www.performancefoodcenters.com [https://www.performancefoodcenters.com] * Power Plate: Sells whole-body and targeted vibration plate machines for fitness and wellness.https://www.powerplate.com/ [https://www.powerplate.com/] About Our Guest: Billy Hofacker, a 25-year fitness pro and BJJ black belt, built and sold Total Body Boot Camp on Long Island. Now, he helps Fit Pros win with money through his book Fitness Profits and top 1.5% podcast Your Fitness Money Coach. A Distinguished Toastmaster and sought-after speaker, Billy presents for top organizations like Perform Better. Please note: We only recommend products we care about (affiliate links support our free content). Thank you for your support!

How HYROX Is Helping Gyms Grow Revenue, Retention & Memberships with Andrew Sugerman (S6 E1)

HYROX is no longer just an event. It's becoming a global sport, and gyms are in a prime position to benefit. In this Season 6 opener, JT speaks with Andrew Sugerman, CEO of Center, about why HYROX participation is surging and what it means for fitness business owners. You'll learn: - Why gyms are becoming training hubs - How HYROX may improve retention and acquisition - New revenue opportunities for operators - How much space is needed for a HYROX zone - Whether boutique studios and independents should get involved If you've been hearing about HYROX and wondering if it matters for your business, this episode gives you the commercial lens. Timestamps (00:00) HYROX growth stats and why demand is exploding (03:18) Welcome to Season 6 and what's ahead this season (08:42) Why HYROX is now considered a sport, not just a race (12:10) How gyms become the practice field for fitness racing (19:34) Why members stay longer when training for events (26:05) Commercial opportunities for clubs in the US market (33:40) How much space you need for a HYROX training area (41:08) New revenue streams beyond memberships (49:30) How quickly a club can become a HYROX center (58:02) Why operators should attend or compete in a HYROX event Take the Next Step: Become an FBP Insider (7 days free) https://fbpinsiders.fitnessbusinesspodcast.com/ [https://fbpinsiders.fitnessbusinesspodcast.com/] Free live online events for fitness leaders https://fitnessbusinesspodcast.com/onlineevents [https://fitnessbusinesspodcast.com/onlineevents] - Have a say in Season 7! https://fitnessbusinesspodcast.com/season-7/ [https://fitnessbusinesspodcast.com/season-7/] Our Guest: Andrew Sugerman: - Website: https://centr.com/ [https://centr.com/] - LinkedIn: https://www.linkedin.com/in/andrew-sugerman/ [https://www.linkedin.com/in/andrew-sugerman/] - Instagram: https://www.instagram.com/centrfit/?hl=en [https://www.instagram.com/centrfit/?hl=en] REX Roundtables: Website: www.REXRoundtables.com [http://www.rexroundtables.com]Email: Eddie@REXRoundtables.com [Eddie@REXRoundtables.com] Merch Sponsor Mystery Shopping for Fitness Businesses: https://mysteryshoppingforfitnessbusinesses.com.au/ [https://mysteryshoppingforfitnessbusinesses.com.au/] This Episode's Supplier Dan Duran, VP of Lionel University Lionel University: https://www.lionel.edu/ [https://www.lionel.edu/] Dan's LinkedIn: https://www.linkedin.com/in/dan-duran-03473535/ [https://www.linkedin.com/in/dan-duran-03473535/] Lionel University's LinkedIn: https://www.linkedin.com/school/lioneluniversity [https://www.linkedin.com/school/lioneluniversity] Facebook: https://www.facebook.com/LionelUniversity [https://www.facebook.com/LionelUniversity] Instagram: https://www.instagram.com/lioneluniversity/ [https://www.instagram.com/lioneluniversity/] Thank you to the partners who support The Fitness Business Podcast: - World Insurance Associates: Provides insurance, risk management, benefits, and wealth management services. https://www.worldinsurance.com/ [https://www.worldinsurance.com/] - MXM: Provides software for fitness clubs to manage member experience. https://www.mxmetrics.com [https://www.mxmetrics.com] - Matrix Fitness: Manufactures and sells commercial and home gym fitness equipment. https://matrixhomefitness.com/ [https://matrixhomefitness.com/?srsltid=AfmBOoqN_HaNp1c1Kg2IKYYmf5j5mYOGKbGV1v7AcdLhh_ML0k4EmTtd] - Yanga Sports Water: Provides subscription-based, flavored, vitamin-enriched, and calorie-free water for gyms. https://yangasportswater.com/ [https://yangasportswater.com/] - Centr: Fitness and wellness app offering workouts, nutrition, and meditation. https://centr.com/ [https://centr.com/] About Our Guest: Andrew Sugerman is an accomplished executive and strategic leader with a proven record of driving transformational growth across global consumer, commercial, media, and digital businesses. A former senior executive at The Walt Disney Company, where he oversaw an $800M P&L and built Disney's global digital media and publishing platforms, he brings deep expertise in strategic planning, content development, operations, and revenue generation. Currently the CEO of Centr, a global wellness brand co-founded with Chris Hemsworth, Sugerman has successfully scaled the business through innovative product. Please note: We only recommend products we care about (affiliate links support our free content). Thank you for your support!

The Untold Story Behind the Fitness Business Podcast | JT on Imposter Syndrome, Leadership & Purpose | Episode 557

Stories do what facts alone cannot. They make people feel, remember, trust, and act. In this special season finale takeover, master storyteller Danielle Krischik (podcast host and author of The Story Effect) flips the mic and interviews JT so you can hear the real reason behind the Fitness Business Podcast, REX Roundtables [https://rexroundtables.com/], and JT's mission to get more people moving in quality facilities with qualified professionals. Key highlights from the episode: * Why storytelling shifts your brand from what you sell to why you exist * How JT's early life, sport, and career pivot shaped his leadership style * The role fitness facilities play in changing (and sometimes saving) lives Host takeover! Curious about the guest host of Fitness Business Podcast? That's Zoe, the host JT's daughter. Giveaway! Win a Copy of The Story Effect: Zoe (Guest Host!) is giving away two copies of The Story Effect. To enter: Go to fitnessbusinesspodcast.com/leaveusavoicemail [http://fitnessbusinesspodcast.com/leaveusavoicemail]Click Start Recording Leave a short voice testimonial (under 60 seconds) Include your name and email Your voice may also be featured on a future episode! Take the Next Step: - Become an FBP Insider (7 days FREE): https://patreon.com/FitnessBusinessPodcast [https://patreon.com/FitnessBusinessPodcast]- Join our FREE live online events for fitness leaders: https://fitnessbusinesspodcast.com/onlineevents [https://fitnessbusinesspodcast.com/onlineevents]- Leave us a voicemail: fitnessbusinesspodcast.com/leaveusavoicemail [http://fitnessbusinesspodcast.com/leaveusavoicemail]- Join our LinkedIn Community: https://www.linkedin.com/groups/9878228/ [https://www.linkedin.com/groups/9878228/]- Mystery Shopping for Fitness Businesses: https://mysteryshoppingforfitnessbusinesses.com.au/ [https://mysteryshoppingforfitnessbusinesses.com.au/] Quotes: "I have suffered and still do suffer imposter syndrome. I can be filled with self-doubt that I can actually help people or that I give value to people…" - JT "I really think the perception of our industry is what we get wrong… we're the most natural, healthy way to reduce the healthcare costs in every country, and yet governments still don't want to talk to us." - JT "If I can help save someone's life, if I can help save a marriage, if I can help someone get off medication because they're feeling better and more confident about themself through movement, then I'm happy." - JT Key Topics & Timestamps (00:00) Why stories beat data for trust and action (01:23) Join the FBP Insider on Patreon and the Story Effect giveaway (02:38) Danielle takes over the mic and explains why JT's story matters (03:48) JT's "shockers": imposter syndrome, saying yes too often, and staying in fitness (06:37) JT's childhood in Sydney and how sport shaped his resilience (08:55) The choice: friends, sport, or being smart (and what JT picked) (11:11) Teaching in tough schools, the chair incident, and choosing fitness instead (15:53) Fiona's story and the moment JT understood fitness changes lives (23:02) What the fitness industry gets wrong: perception and participation (29:19) JT's hardest season: ulcerative colitis, optimism, and the "whole movie" takeaway Our Guest Interviewer: Danielle Krischik, Partner, Chief Strategy Officer of The Knight Agency, and Author & Podcast Host of The Story Effect - Podcast and Book: https://www.fitprofinders.com/https://thestoryeffect.com [https://thestoryeffect.com] - LinkedIn: https://www.linkedin.com/in/daniellekrischik/ [https://www.linkedin.com/in/daniellekrischik/] - Instagram: https://www.instagram.com/storyeffectpodcast [https://www.instagram.com/storyeffectpodcast] - Knight Agency - https://knightagency.com/ [https://knightagency.com/] Merch Sponsor: Be a Merch Sponsor - https://fitnessbusinesspodcast.com/merch/ [https://fitnessbusinesspodcast.com/merch/] REX Roundtables: Website: www.REXRoundtables.com [http://www.rexroundtables.com]Email: Eddie@REXRoundtables.com [Eddie@REXRoundtables.com] A heartfelt thank you to the partners who support The Fitness Business Podcast: * Solution One Partners: Provides marketing, loyalty, and CRM solutions for the fitness industry. https://solutiononepartners.com/ [https://solutiononepartners.com/] * Arsenal Strength: Manufactures professional strength gym equipment and offers custom gym design. https://www.myarsenalstrength.com/ [https://www.myarsenalstrength.com/] * Power Systems: Sells a wide range of fitness, strength, and conditioning equipment. https://www.power-systems.com/ [https://www.power-systems.com/] * BlkBox Fitness: Designs and manufactures gym equipment and creates bespoke training facilities. https://www.blkboxfitness.com [https://www.blkboxfitness.com] * Replify: Replify provides AI-driven receptionist and sales automation for fitness businesses. https://www.replify.ai/ [https://www.replify.ai/] "What we leave behind is not set in stone monuments, but what is woven into the lives of others." About Your Host: Justin "JT" Tamsett is a fitness industry veteran with over 30 years of experience who aims to reduce global healthcare costs by promoting physical activity. Through his company Active Management, he provides business coaching to fitness entrepreneurs, leads 8 REX Roundtables in the US and Australia, and has spoken at over 40 conferences across 23 countries. His ultimate goal is to create a world of opportunity for his daughter Zoe by helping more people move and stay healthy, while empowering gym owners to build successful businesses that contribute to a healthier society Please note: We only recommend products we care about (affiliate links support our free content). Thank you for your support!