#47- How to readjust the marketing channel mix in a downturn

#50- How to Measure if Your Email Sequences Work

Learn how to set goals and measure effectiveness of different types of sequences. Identify the differences between micro-goals to macro goals, how to track conversions and more in this short tutorial by Elizabeth Jacobi, Founder, MochaBear Marketing

#49- How Musafir, Foundit and BQ Prime drove conversions with interactive emails

Tune into to learn how Foundit, Musafir and BQ Prime experimented with interactive emails and achieved remarkable results

#48- Interactive emails in action: Live examples and use cases

Discover ideas for your interactive email campaign with an in-depth walkthrough of interactive email use-cases from the email experts at Mailmodo

#47- How to readjust the marketing channel mix in a downturn

62% of marketers believe adjusting their marketing mix during economic downturns is critical for increasing market share. Here Tali Hasanov, an experienced digital, shares her tips to do that.

#46- How to craft your email copy to improve conversions

Nearly 60% of businesses fail to see the financial benefits they should be reaping from their email campaigns and that's because of bad email copywriting. Here Samar Owais, Founder of Emails Done Right, shares her email copywriting strategies.