10 Mistakes Killing Your Gym (And How to Stop Making Them)

Facebook Ads Q&A: What Actually Works for Gym Ads in 2026

Claim a (yes, actually) free 30-day trial with GMM here: https://join.gymmembermachine.com/new-way-old-way-9746-154878?el=freetrial&htrafficsource=youtube [https://join.gymmembermachine.com/new-way-old-way-9746-154878?el=freetrial&htrafficsource=youtube] FREE Profitable Gym Pricing Worksheet: https://join.gymmembermachine.com/podcast-pricing-sheet?el=shownotes&htrafficsource=youtube [https://join.gymmembermachine.com/podcast-pricing-sheet?el=shownotes&htrafficsource=youtube] ⬆️ Plug in your gym's numbers and find out if you're black hole priced or sitting in the sweet spot. Find out if you're charging enough for your gym in 10 minutes or less. Follow us on Instagram: https://www.instagram.com/gymmembermachine [https://www.instagram.com/gymmembermachine] ABOUT US Welcome to Gym Member Machine, we're a done-for-you marketing agency and growth partner for boutique training gyms around the world. In plain English, we help gym owners make more money with less headaches (and we help you do it in ways that you, your team, your community, the people you serve, and yes, your bank account, are gonna feel awesome about). Here's what that actually means: • Offer design that makes sense for you and your model • Customized, multi-platform paid ad campaigns • World-class gym websites and landing pages that convert • Time-saving sales and automation systems • Coaching, resources, and playbooks to help you turn new leads into raving-fan, referral-engine members of your gym Biggest bragging point? In an industry where the average agency gets fired in 3 months (that's 33% churn for those counting at home), we've been at an average of 2-3% churn for the last 5-6 years... all with an open door for our clients to leave whenever the heck they want (no long-term contracts here). Want to see if we're full of it for yourself? Book a SUUUPER high-pressure get-to-you-know-call here: https://join.gymmembermachine.com/new-way-old-way-9746-154878?el=freetrial&htrafficsource=youtube [https://join.gymmembermachine.com/new-way-old-way-9746-154878?el=freetrial&htrafficsource=youtube] 📞 Full transparency, we only invite about 30–40% of the gym owners we speak with to work with us. If it's not a fit, we'll tell you (we're in this for the long game and don't have any "532 members in 3 seconds with no work" fairy tales to sell ya). If you're serious about growing your gym and want a straightforward, honest conversation about where you are and where you're trying to go, book a call. Either way, we're rooting for ya 💪 Timestamps 0:25 - How to target gym clients over 40 3:41 - Speak Their Language, Not Yours 6:02 - Is Retargeting Worth It Anymore? 8:09 - What Kinds of Gym Ads Are Converting Right Now 11:05 - Video vs. Images: The Real Trade-Offs 14:16 - Why Clicks Aren't Turning Into Leads 17:42 - Why Your Leads Suck 25:54 - What to Actually Say in Your Ads 33:17 - Which Offers Win: Free Trial, Challenge, or "AB" 34:48 - Standing Out When Every Gym Looks the Same 37:49 - Should You Put Price in Your Ads? 41:32 - How Often to Refresh Your Creative 43:08 - When & How to Scale Your Ad Spend 47:52 - How to Know If an Ad Is Actually Winning 48:43 - What to Do When Performance Drops 49:56 - How Many Ads to Run at Once 51:27 - One Offer or Multiple? 52:39 - How Often to Launch New Campaigns 56:53 - Better Ads or Broken Business? #gymmembermachine #gmm #gymmarketing #growyourgym

10 Mistakes Killing Your Gym (And How to Stop Making Them)

Claim a (yes, actually) free 30-day trial with GMM here [https://join.gymmembermachine.com/new-way-old-way-9746-154878?el=freetrial&htrafficsource=youtube]! FREE Profitable Gym Pricing Worksheet: https://join.gymmembermachine.com/podcast-pricing-sheet?el=shownotes&htrafficsource=youtube [https://join.gymmembermachine.com/podcast-pricing-sheet?el=shownotes&htrafficsource=youtube] ⬆️ Plug in your gym's numbers and find out if you're black hole priced or sitting in the sweet spot. Find out if you're charging enough for your gym in 10 minutes or less. Follow us on Instagram: https://www.instagram.com/gymmembermachine [https://www.instagram.com/gymmembermachine] RELATED EPISODES Be Sam Not Frodo [https://www.youtube.com/watch?v=I3137T8uMO4] How to Price Your Gym Membership [https://www.youtube.com/watch?v=iW5TTXp3b0M] Should You Run Your Own Ads [https://www.youtube.com/watch?v=ONkgyDqmZAg] ABOUT US Welcome to Gym Member Machine, we're a done-for-you marketing agency and growth partner for boutique training gyms around the world. In plain English, we help gym owners make more money with less headaches (and we help you do it in ways that you, your team, your community, the people you serve, and yes, your bank account, are gonna feel awesome about). Here's what that actually means: • Offer design that makes sense for you and your model • Customized, multi-platform paid ad campaigns • World-class gym websites and landing pages that convert • Time-saving sales and automation systems • Coaching, resources, and playbooks to help you turn new leads into raving-fan, referral-engine members of your gym Biggest bragging point? In an industry where the average agency gets fired in 3 months (that's 33% churn for those counting at home), we've been at an average of 2-3% churn for the last 5-6 years... all with an open door for our clients to leave whenever the heck they want (no long-term contracts here). Want to see if we're full of it for yourself? Book a SUUUPER high-pressure get-to-you-know-call here [https://join.gymmembermachine.com/new-way-old-way-9746-154878?el=freetrial&htrafficsource=youtube] 📞 Full transparency, we only invite about 30–40% of the gym owners we speak with to work with us. If it's not a fit, we'll tell you (we're in this for the long game and don't have any "532 members in 3 seconds with no work" fairy tales to sell ya). If you're serious about growing your gym and want a straightforward, honest conversation about where you are and where you're trying to go, book a call. Either way, we're rooting for ya 💪 Timestamps 0:00 - 10 Mistakes Killing Your Gym (Intro) 0:42 - Mistake 1: Buying Toys Instead of Members 10:21 - Mistake 2: Marketing to Everyone = Marketing to no one [and why the riches are in the nitches, bi....] 19:17 - Mistake 3: The #1 content mistake rookie gym owners make 22:09 - Mistake 4: The terrible advice gym "goo-roos" are giving that is doing a massive disservice to our industry 28:00 - Mistake 5: Diamonds in your own backyard [read: not claiming free money] 33:07 - Mistakes 6 & 7: Massive sales mistakes costing you money 40:07 - Mistake 8: The mistake that makes it impossible for you to win 47:03 - Mistakes 9 & 10: Urinal Pricing & The grandaddy mistake to rule them all

Gym Ads Q&A: Cost Per Lead Targets, Budgets & Targeting Explained

RESOURCES & LINKS   * Claim a (yes, actually) free 30-day trial with GMM here [https://join.gymmembermachine.com/new-way-old-way-9746-154878?el=podcastbio&htrafficsource=podcast] * FREE Profitable Gym Pricing Worksheet [https://join.gymmembermachine.com/podcast-pricing-sheet?el=shownotes&htrafficsource=podcast] 👉 Plug in your numbers and find out if you're black hole priced or sitting in the sweet spot. Find out if you're charging enough for your gym in 10 minutes or less. * Instagram: @gymmembermachine [https://instagram.com/gymmembermachine] — ABOUT US Welcome to Gym Member Machine, we're a done-for-you marketing agency and growth partner for boutique training gyms around the world. In plain English, we help gym owners make more money with less headaches (and we help you do it in ways that you, your team, your community, the people you serve, and yes, your bank account, are gonna feel awesome about). Here’s what that actually means: • Offer design that makes sense for you and your model • Customized, multi-platform paid ad campaigns • World-class gym websites and landing pages that convert • Time-saving sales and automation systems • Coaching, resources, and playbooks to help you turn new leads into raving-fan, referral-engine members of your gym Biggest bragging point? In an industry where the average agency gets fired in 3 months (that's 33% churn for those counting at home), we've been at an average of 2-3% churn for the last 5-6 years... all with an open door for our clients to leave whenever the heck they want (no long-term contracts here). Want to see if we're full of it for yourself? Book a SUUUPER high-pressure get-to-you-know-call here [https://join.gymmembermachine.com/podcast] 📞 Full transparency, we only invite about 30–40% of the gym owners we speak with to work with us. If it's not a fit, we'll tell you (we're in this for the long game and don't have any "532 members in 3 seconds with no work" fairy tales to sell ya). If you’re serious about growing your gym and want a straightforward, honest conversation about where you are and where you’re trying to go, book a call. Either way, we're rooting for ya 💪   Episode Timestamps 00:33 – What's a good cost per lead for a gym? 02:29 – Run from any agency that "guarantees" THIS 03:09 – What's a good cost per member (CAC)? 04:24 – The 10x LTV-to-CAC rule (and where it breaks) 04:37 – How to calculate your theoretical LTV 06:38 – Why cash on hand changes how you can think about offers 08:23 – How to actually calculate ROI / ROAS on your ads 13:27 – "Why am I spending money but not making it back?" 14:17 – The $99 jump-start math, worked out live 16:16 – Should I increase budget or fix something else first? 18:48 – Cashflow positive on day 30? Drill, baby, drill 21:45 – The metrics that actually matter for gym ads 24:15 – Realistic expectations for leads & members per month 27:31 – The 10% Rule: what to charge on your front-end offer 29:46 – Targeting: specific interests or go broad? 31:33 – How to filter out tire-kickers (not just cheap-gym shoppers) 32:18 – Can you target by income? (the "homeless lead" story) 33:26 – Should you hide your ads from current members? 35:21 – Should you target men and women separately? 37:57 – Wrap-up + how to get your question featured

Gym leads ghosting you? Do this instead: Gym Follow-up Masterclass

Claim a (yes, actually) free 30-day trial with GMM here [https://join.gymmembermachine.com/new-way-old-way-9746-154878?el=freetrial&htrafficsource=podcast] FREE Episode Companion Guide - The More to Show Playbook [https://join.gymmembermachine.com/moretoshow-54?el=shownotes&htrafficsource=podcast] ⬆️ The 10-minute read that unpacks the exact playbook we use to help gyms book more appointments & get those appointments to actually show up! Follow us on Instagram: https://www.instagram.com/gymmembermachine [https://www.instagram.com/gymmembermachine] ABOUT US Welcome to Gym Member Machine, we're a done-for-you marketing agency and growth partner for boutique training gyms around the world. In plain English, we help gym owners make more money with less headaches (and we help you do it in ways that you, your team, your community, the people you serve, and yes, your bank account, are gonna feel awesome about). Here’s what that actually means: • Offer design that makes sense for you and your model • Customized, multi-platform paid ad campaigns • World-class gym websites and landing pages that convert • Time-saving sales and automation systems • Coaching, resources, and playbooks to help you turn new leads into raving-fan, referral-engine members of your gym Biggest bragging point? In an industry where the average agency gets fired in 3 months (that's 33% churn for those counting at home), we've been at an average of 2-3% churn for the last 5-6 years... all with an open door for our clients to leave whenever the heck they want (no long-term contracts here). Want to see if we're full of it for yourself? Book a SUUUPER high-pressure get-to-you-know-call here [https://join.gymmembermachine.com/podcast] 📞 Full transparency, we only invite about 30–40% of the gym owners we speak with to work with us. If it's not a fit, we'll tell you (we're in this for the long game and don't have any "532 members in 3 seconds with no work" fairy tales to sell ya). If you’re serious about growing your gym and want a straightforward, honest conversation about where you are and where you’re trying to go, book a call. Either way, we're rooting for ya 💪

Do gym ads still work in 2026?

* Claim a (yes, actually) free 30-day trial with GMM here [https://join.gymmembermachine.com/new-way-old-way-9746-154878?el=podcastbio&htrafficsource=podcast] * FREE Gym Core Values Worksheet [https://join.gymmembermachine.com/corevaluesfree-545122?el=corevaluesworksheetshownotespodcast&htrafficsource=podcast] 👉 Find out if your gym’s core values are building real culture or just collecting dust on a wall. Create values your team can name, use, and live by in 45–60 minutes. * Instagram: @gymmembermachine [https://instagram.com/gymmembermachine] — ABOUT US Welcome to Gym Member Machine, we're a done-for-you marketing agency and growth partner for boutique training gyms around the world. In plain English, we help gym owners make more money with less headaches (and we help you do it in ways that you, your team, your community, the people you serve, and yes, your bank account, are gonna feel awesome about). Here’s what that actually means: • Offer design that makes sense for you and your model • Customized, multi-platform paid ad campaigns • World-class gym websites and landing pages that convert • Time-saving sales and automation systems • Coaching, resources, and playbooks to help you turn new leads into raving-fan, referral-engine members of your gym Biggest bragging point? In an industry where the average agency gets fired in 3 months (that's 33% churn for those counting at home), we've been at an average of 2-3% churn for the last 5-6 years... all with an open door for our clients to leave whenever the heck they want (no long-term contracts here). Want to see if we're full of it for yourself? Book a SUUUPER high-pressure get-to-you-know-call here [https://join.gymmembermachine.com/podcast] 📞 Full transparency, we only invite about 30–40% of the gym owners we speak with to work with us. If it's not a fit, we'll tell you (we're in this for the long game and don't have any "532 members in 3 seconds with no work" fairy tales to sell ya). If you’re serious about growing your gym and want a straightforward, honest conversation about where you are and where you’re trying to go, book a call. Either way, we're rooting for ya 💪 TIMESTAMPS 00:00 Intro 02:10 Do Facebook ads still work for gyms? 04:50 How much should I spend on ads? 08:34 Should I run my own ads or hire someone? 11:06 The 4 types of offers to run 14:52 Free offers (if you've got it, flaunt it) 18:24 The contrasting A/B offer 21:28 Getting leads but no one signs up? 23:29 How long until ads start working? 25:02 Facebook vs Google ads 27:36 Do you need a website or just a landing page? 28:22 Who should (and shouldn't) run paid ads