Baking out of the Box

The Runner's Contract

Women runners today are more intertwined than ever with the brands they wear, carry, and even ingest during their runs. But how did this relationship between runners and brands even begin? And where will it go from here? Maheema speaks with Leena Elsadek and Amena Saad to find out. Special thanks to Marina Rioux and Aqil Pasha for listening to early drafts of this episode.

Baking out of the Box

Baking as a hobby has more layers than we thought. With the help of Ashleigh and Lena, we explore how bakers have been breaking down barriers--and baking their way out of the box.

Driftaway Coffee's Anu Menon: Roaster of the Year

The Hobby Rule is not a conversational podcast. But we make an exception for Anu Menon, one of the founders of Driftaway Coffee. And only because she's equal parts thoughtful, funny, and has a great to story to tell about how her and her husband's passion project turned into Roasting Magazine's 2026 Roaster of the Year.

The PE in Pilates

Pilates is the fastest growing exercise modality in the US right now, and shows no signs of slowing down. Who's funding all this growth, and what does it mean for your favourite studio? Maheema talks with long time Pilates clients/instructors Dana, Anika, and Anj to find out. FURTHER READING: * Plunder by Brendan Ballou * Everything is Private Equity by Hannah Horvath (Your Brain on Money) * Pilates by Maintenance Phase (podcast) * Pilatespocalypse by Annie Lowrey (New York Magazine)

Who Gets to Call It Good Coffee?

Maheema dives into the world of coffee with Aqil and Omar, two connoisseurs with their own unique approaches to coffee. But what invisible forces are shaping the way Aqil and Omar drink coffee? And who gets to call it "good" coffee, anyways? Huge thank you to this month's guests: * Aqil Pasha * Omar Ansari * Milana Ram & Himanshu Bhaisare, Le Mils Coffee (@lemilscoffee) * Tanya Rao, Kaveri Coffee Works (@kavericoffee) * Dr. Shane Barter, Professor, Soka University of America Special thank you to Nora Wagman for her edits and feedback.