[From the Archives] The 5 P's of PR: How to set yourself up for media pitching success

[From the Archives] Tasha Booth on the mindset shifts you need to make to move from the growth to scale phase of business

Today’s interview is with my friend Tasha Booth from The Launch Guild [https://thelaunchguild.com/]! The Launch Guild is a Course Launch Support & Digital Marketing Implementation Agency supporting established coaches and course creators with course & podcast launches. She mentors virtual support pros (VAs & OBMs) who are passionate and ready to grow their businesses while living life on their own term and is the host of the How She Did That Podcast [https://www.tashabooth.com/podcast] -- a podcast for Virtual Assistants, Online Business Managers, and Project Managers to learn business and tech tips. Let’s get into today’s interview! In today’s episode, you'll find out: * What it’s like to reach the 7-figure mark during the year of the pandemic * The differences between the growth and scale phases of business * What mindset shifts she had to make to move from the growth to scale phase of business * Why she hates the phrase “charge what your worth” and the damage it can do to women * How to handle moments when your team has made a mistake and how to overcome those challenges when you’re running a large team that serves clients. Full show notes at: http://brittneyllynn.com/humanconnection [http://brittneyllynn.com/humanconnection] Links mentioned: * Apply for the Amplified Expert Academy - enrolling now for December start dates! [http://brittneyllynn.com/apply] * Check out Tasha’s personal website [https://www.tashabooth.com/] * Follow Tasha on Facebook [http://www.facebook.com/thetashabooth/] * Follow Tasha on Instagram [https://www.instagram.com/thetashabooth/] * Check out The Launch Guild website [https://thelaunchguild.com/] * Follow The Launch Guild on Facebook [https://www.facebook.com/thelaunchguild/] * Follow The Launch Guild on Instagram [https://www.instagram.com/thelaunchguild/] * Listen to Brit Kolo’s episode on the Human Connection podcast [https://brittneyllynn.com/brit-kolo-on-why-your-personality-matters-when-it-comes-to-your-marketing/] * Marketing Personalities [https://marketingpersonalities.com/] Like the show? There are several ways you can help! * Subscribe on Apple Podcasts [https://podcasts.apple.com/in/podcast/the-human-connection-podcast/id1485340066], Stitcher [https://www.stitcher.com/podcast/brittney-lynn/the-human-connection-podcast-2?refid=stpr], Spotify [https://open.spotify.com/show/6v6E7xpU6yhO3RZ4gJIboP] or Google Play [https://play.google.com/music/listen?u=0#/ps/Ittbs2wlingtwawbbpeu4a3ub64] * Leave an honest review on Apple Podcasts [https://podcasts.apple.com/in/podcast/the-human-connection-podcast/id1485340066]. The ratings and reviews help for two reasons: 1) Most importantly, I get to know you, the listener, and what content you enjoy the most. 2) The more reviews the podcast has, the better chance it has at getting in front of new listeners. * Follow on Facebook [https://www.facebook.com/brittneyllynndotcom], Twitter [https://twitter.com/brittneyllynn], or Instagram [https://www.instagram.com/brittneyllynn] * Grab my free pitch templates here [http://brittneyllynn.com/humanconnectionshownotes]

[From the Archives] Brittany Berger on why working less is best and our society's obsession with being "useful"

Hey hey, welcome to the Human Connection podcast, I’m your host Brittney Lynn and today’s interview is with my friend Brittany Berger from Work Brighter! Brittany Berger is the founder of WorkBrighter.co [http://workbrighter.co/], which is a digital media company that helps productive unicorns go beyond working smarter to a version of productivity that makes room for “unproductive” things like rest, self-care, and fun. Before we hop into today’s episode I wanted to let you know that our agency is already booking into 2021! While our monthly retainer services are booked through December 2020 we do still have a few December spots open for our PR Intensive. This service is perfect for those entrepreneurs who are ready to begin implementing PR in their business, but are unsure of how to start. Our team will conduct extensive research to craft a personalized strategic PR plan for your business. This will be followed up with a 90-minute call where we’ll review the plan, answer questions and give you actionable next steps to get started. With this service our team will provide the following: * Custom PR plan for your business * 3 ‘hit send in seconds’ pitches: (can be tv, podcast, and/or publication pitches) * 25-35 key media targets with contact information * Custom pitch templates * 7 day “ask us anything” access to our team via email and/or Voxer Head to brittneyllynn.com/services [https://brittneyllynn.com/services/] to learn more about this service and apply! Alright let’s get into today’s interview! In today’s episode, you'll find out: * Our society’s obsession with being useful and how dangerous that can be * The dangers of batching tasks * When it’s great to multi-task * Why working less is actually the best thing you can usually do for your business * How to incorporating pop culture and things you love into your marketing * The difference between working brighter instead of working smarter * What it means to take care of yourself when no one’s watching Full show notes at: http://brittneyllynn.com/humanconnection [http://brittneyllynn.com/humanconnection] Links mentioned: * Apply for our PR Intensive [http://brittneyllynn.com/services] * Brittany Berger’s website [https://www.brittanyberger.com/] * Work Brighter [https://workbrighter.co/] * Follow Brittany on Twitter [https://www.twitter.com/thatbberg] * Follow Brittany on Instagram [https://instagram.com/thatbberg] * Follow Work Brighter on Instagram [https://instagram.com/workbrighter] * LIsten to Brit Kolo’s episode on the Human Connection podcast [https://brittneyllynn.com/brit-kolo-on-why-your-personality-matters-when-it-comes-to-your-marketing/] * Marketing Personalities [https://marketingpersonalities.com/] * Work Brighter newsletter sign up [https://workbrighter.co/newsletter/?rh_ref=b2944b11] Like the show? There are several ways you can help! * Subscribe on Apple Podcasts [https://podcasts.apple.com/in/podcast/the-human-connection-podcast/id1485340066], Stitcher [https://www.stitcher.com/podcast/brittney-lynn/the-human-connection-podcast-2?refid=stpr], Spotify [https://open.spotify.com/show/6v6E7xpU6yhO3RZ4gJIboP] or Google Play [https://play.google.com/music/listen?u=0#/ps/Ittbs2wlingtwawbbpeu4a3ub64] * Leave an honest review on Apple Podcasts [https://podcasts.apple.com/in/podcast/the-human-connection-podcast/id1485340066]. The ratings and reviews help for two reasons: 1) Most importantly, I get to know you, the listener, and what content you enjoy the most. 2) The more reviews the podcast has, the better chance it has at getting in front of new listeners. * Follow on Facebook [https://www.facebook.com/brittneyllynndotcom], Twitter [https://twitter.com/brittneyllynn], or Instagram [https://www.instagram.com/brittneyllynn] * Grab my free pitch templates here [http://brittneyllynn.com/humanconnectionshownotes]

[From the Archives] How to pitch a podcast

Hey hey, welcome to the Human Connection podcast, I’m your host Brittney Lynn and today’s episode is all about how to pitch podcasts! I love podcasts. Podcasts are truly the reason why you’re here today. If I hadn’t found podcasts, I would have never started a business. During this solo episode you’ll learn everything you need to know about how to pitch a podcast. At the top of the episode, I share more about my new program, The Amplified Expert Academy [http://brittneyllynn.com/apply], that begins October 5th. So let’s get started! In today’s episode, you'll find out: * Why I love podcast pitching as a place to start when you’re pitching the media * What podcasts hosts look for when they are searching for guests to feature * How to come up with topics to pitch yourself on * How to find the right podcasts to pitch yourself to * How to craft your podcast pitch * The importance of follow up Full show notes at: http://brittneyllynn.com/humanconnection [http://brittneyllynn.com/humanconnection] Links mentioned: * Apply for my new program, The Amplified Expert Academy [http://brittneyllynn.com/apply] * Learn more about my signature course, Impact + Influence [http://brittneyllynn.com/course] * Download my free pitch templates [http://brittneyllynn.com/pitchtemplates] (including a podcast pitch template!) * Follow me on Instagram [http://instagram.com/brittneyllynn] Like the show? There are several ways you can help! * Subscribe on Apple Podcasts [https://podcasts.apple.com/in/podcast/the-human-connection-podcast/id1485340066], Stitcher [https://www.stitcher.com/podcast/brittney-lynn/the-human-connection-podcast-2?refid=stpr], Spotify [https://open.spotify.com/show/6v6E7xpU6yhO3RZ4gJIboP] or Google Play [https://play.google.com/music/listen?u=0#/ps/Ittbs2wlingtwawbbpeu4a3ub64] * Leave an honest review on Apple Podcasts [https://podcasts.apple.com/in/podcast/the-human-connection-podcast/id1485340066]. The ratings and reviews help for two reasons: 1) Most importantly, I get to know you, the listener, and what content you enjoy the most. 2) The more reviews the podcast has, the better chance it has at getting in front of new listeners. * Follow on Facebook [https://www.facebook.com/brittneyllynndotcom], Twitter [https://twitter.com/brittneyllynn], or Instagram [https://www.instagram.com/brittneyllynn] * Grab my free pitch templates here [http://brittneyllynn.com/humanconnectionshownotes]

[From the Archives] The 5 P's of PR: How to set yourself up for media pitching success

Hi everyone, welcome back to another episode of the Human Connection podcast I’m your host Brittney Lynn and today is a solo episode all about the 5 P’s of PR and how to set yourself up for media pitching success. In today’s episode, you'll find out: * The 5 P’s of PR and why they’re important to knowing and understanding before you start pitching yourself to the media as an expert * The questions to answer when defining your mission and key messages * The importance of knowing your ideal audience * Where to promote your landed media mentions Full show notes at: http://brittneyllynn.com/humanconnection [http://brittneyllynn.com/humanconnection] Links mentioned: * 5 steps to writing the perfect pitch podcast episode [https://brittneyllynn.com/5-steps-to-writing-the-perfect-pitch/] * Download my free pitch templates [http://brittneyllynn.com/pitchtemplates] Like the show? There are several ways you can help! * Subscribe on Apple Podcasts [https://podcasts.apple.com/in/podcast/the-human-connection-podcast/id1485340066], Stitcher [https://www.stitcher.com/podcast/brittney-lynn/the-human-connection-podcast-2?refid=stpr], Spotify [https://open.spotify.com/show/6v6E7xpU6yhO3RZ4gJIboP] or Google Play [https://play.google.com/music/listen?u=0#/ps/Ittbs2wlingtwawbbpeu4a3ub64] * Leave an honest review on Apple Podcasts [https://podcasts.apple.com/in/podcast/the-human-connection-podcast/id1485340066]. The ratings and reviews help for two reasons: 1) Most importantly, I get to know you, the listener, and what content you enjoy the most. 2) The more reviews the podcast has, the better chance it has at getting in front of new listeners. * Follow on Facebook [https://www.facebook.com/brittneyllynndotcom], Twitter [https://twitter.com/brittneyllynn], or Instagram [https://www.instagram.com/brittneyllynn] * Grab my free pitch templates here [http://brittneyllynn.com/humanconnectionshownotes]

[From the Archives] Nicole Jackson Miller on setting boundaries, getting out of your comfort zone and communicating consciously

Hey hey, welcome to the Human Connection podcast, I’m your host Brittney Lynn and today’s interview is with Nicole Miller who is a leadership consultant for small business owners and managers. She helps leaders master their own management style to build a thriving team. Nicole brings her experience in managing million-dollar television projects, growing a successful management agency, and helping service-based business owners scale without burning out to support her clients in leading efficiently and elegantly. In today’s episode, you'll find out: * How we got connected and the absolute wreck I was before Nicole (fun fact, she was my business coach!) * How setting boundaries helps you become a better communicator * The importance of getting out of your comfort zone * How to communicate consciously and management mindfully * How a business coach won’t “fix” your problems Links mentioned during the episode: * Nicole's website [http://www.nicolejacksonmiller.com] * Follow Nicole on Instagram [http://instagram.com/nicolejacksonmiller] * Follow Nicole on Facebook [http://facebook.com/nicolejacksonmiller] Full show notes at: http://brittneyllynn.com/humanconnection [http://brittneyllynn.com/humanconnection] Like the show? There are several ways you can help! * Subscribe on iTunes, Stitcher, Spotify or Google Play * Leave an honest review on iTunes. The ratings and reviews help for two reasons: 1) Most importantly, I get to know you, the listener, and what content you enjoy the most. 2) The more reviews the podcast has, the better chance it has at getting in front of new listeners. * Follow on Facebook [https://www.facebook.com/brittneyllynndotcom], Twitter [https://twitter.com/brittneyllynn], or Instagram [https://www.instagram.com/brittneyllynn] * Grab my free pitch templates here [http://brittneyllynn.com/humanconnectionshownotes]