51: Why COVID-19 Is the Perfect Time for Aggressive Marketing

55: The 5 Steps to Building a World-Class Leadership Team

In manufacturing, we always strive for constant improvement.  Which makes it easy to get preoccupied with what's wrong. But we shouldn't lose sight of everything going right every day.  And recognition for the people putting in the hard work for those successes is a skill every leadership team should have.  It's so important that our most recent guest, Kevin Snook [https://www.linkedin.com/in/kevinsnook/], CEO of Saxagon Limited [http://www.saxagon.com/blue/about-us/], devotes a whole chapter to it in his book, Make It Right [https://www.amazon.com/Make-Right-Manufacturing-Business-Frontline/dp/1683506707], which outlines the 5 essential steps to building a world-class leadership team.

54. Break Free from Constraints with Specific Design

Practice makes perfect, right? Well, not always…  Often, the process you've practiced longest is what's holding you back. That's why Ethan Escowitz [https://www.linkedin.com/in/ethane], Founder at Arris Composites [https://arriscomposites.com/], is championing specific design — a simple design philosophy that unlocks a world of potential.  What we talked about: * How specific design is changing the rules of manufacturing * Why the approach may be the key to reshoring * How specific design helps you deliver value to your customers   #Growth series, Todd Hockenberry cohost: This #Growth episode is hosted by Todd Hockenberry [https://www.linkedin.com/in/toddhockenberry/], Consultant, Advisor, & Coach for industrial manufacturing companies at Top Line Results [https://www.top-line-results.com/]. You can find this interview, and many more, by subscribing to the Industrial + Manufacturing podcast on Apple Podcasts [https://podcasts.apple.com/us/podcast/id1472550603], on Spotify [https://open.spotify.com/show/4ST7AHiCKGz6PBwn9ZpEr0], or here [https://sweetfishmedia.com/industrial-manufacturing-podcast/].

53: Studying Sales: How a Student Sees the Profession

There is a lot you need to learn to be successful in sales. But contrary to what some people believe…  Sales can be taught. Just ask Abby Hockenberry [https://www.linkedin.com/in/abigail-hockenberry/], a senior at Stetson University studying sales and — as the last name may have given away — my daughter.  Abby has a unique insight into the current state of sales in the classroom and I invited her on the show to share what she's learned pursuing a sales education.  In this episode, we discuss: * Misconceptions about sales * Why you need to do your homework * How to tackle awkward conversations This #Growth episode is hosted by Todd Hockenberry [https://www.linkedin.com/in/toddhockenberry/], Consultant, Advisor, & Coach for industrial manufacturing companies at Top Line Results [https://www.top-line-results.com/]. You can find this interview, and many more, by subscribing to the Industrial + Manufacturing podcast on Apple Podcasts [https://podcasts.apple.com/us/podcast/id1472550603], on Spotify [https://open.spotify.com/show/4ST7AHiCKGz6PBwn9ZpEr0], or here [https://sweetfishmedia.com/industrial-manufacturing-podcast/].

52: #Growth: The State of Sustainability: The Future for Solar Energy

More organizations are looking to reduce their carbon footprint. Solar energy is leading the pack when it comes to renewables…  But how much return can you expect on your investment? In this episode, I catch up with Tyler Kanczuzewski [https://www.linkedin.com/in/tyler-kanczuzewski-2776745b/], VP of Marketing & Sustainability at Inovateus Solar [https://www.inovateus.com/], to find out. We discuss: * How COVID-19 is impacting the solar business * Finding return on your solar investment * Solar and your environmental impact   #Growth series, Todd Hockenberry cohost: This #Growth episode is hosted by Todd Hockenberry [https://www.linkedin.com/in/toddhockenberry/], Consultant, Advisor, & Coach for industrial manufacturing companies at Top Line Results [https://www.top-line-results.com/]. You can find this interview, and many more, by subscribing to the Industrial + Manufacturing podcast on Apple Podcasts [https://podcasts.apple.com/us/podcast/id1472550603], on Spotify [https://open.spotify.com/show/4ST7AHiCKGz6PBwn9ZpEr0], or here [https://sweetfishmedia.com/industrial-manufacturing-podcast/].

51: Why COVID-19 Is the Perfect Time for Aggressive Marketing

The world changed overnight with COVID-19.   Some companies played it safe…    But the ones who are thriving got aggressive.   Just ask Tom Lefaivre [https://www.linkedin.com/in/tom-lefaivre-8804a013/], President/CEO at Anchor Harvey [https://www.anchorharvey.com/]. When he saw the changes coming, he doubled down on aggressive marketing tactics.    And Anchor Harvey aren't just surviving — they're thriving.    In this episode, Tom explains: * Why aggressive marketing is paying off * Why reshoring may become a long-term trend * Why everything Anchor Harvey does is data-driven This #Growth episode is hosted by Todd Hockenberry [https://www.linkedin.com/in/toddhockenberry/], Consultant, Advisor, & Coach for industrial manufacturing companies at Top Line Results [https://www.top-line-results.com/]. You can find this interview, and many more, by subscribing to the Industrial + Manufacturing podcast on Apple Podcasts [https://podcasts.apple.com/us/podcast/id1472550603], on Spotify [https://open.spotify.com/show/4ST7AHiCKGz6PBwn9ZpEr0], or here [https://sweetfishmedia.com/industrial-manufacturing-podcast/].