The Hidden Psychology of Grocery Shopping | Paco Underhill

The Hidden Food Safety Mistakes Almost Everyone Makes

In this episode of The Off The Menu Podcast, Wal, Joel, and Tom sit down with food safety expert and Rutgers University professor Don Schaffner to separate food safety facts from fiction. From the 5-second rule and cutting board debates to restaurant safety, food recalls, proper cooking temperatures, and the hidden risks lurking in everyday foods, Professor Schaffner explains what really makes food safe—and what doesn't. Along the way, we discuss leftovers, food trucks, grilling season, food poisoning, and the simple habits that can dramatically reduce your risk of getting sick. If you've ever wondered whether that pizza left on the counter is still safe to eat, how worried you should be about restaurant food, or what food safety experts actually do, this episode is for you.

Why Are Beef Prices So High?

In this episode of The Off The Menu Podcast, Wal, Joel, and Tom sit down with agricultural economist David Anderson from Texas A&M University to unpack the real reasons behind soaring beef prices. From shrinking cattle herds and rising ranching costs to supply chain bottlenecks, meat processing capacity, consumer demand, and global trade, Professor Anderson breaks down the economics of beef in a way that actually makes sense. Along the way, we explore why chicken and pork remain relatively affordable, whether imported beef could help, and how long Americans may be paying premium prices for burgers and steaks. If you’ve looked at the meat aisle lately and wondered what happened, this episode is for you.

The Surprising History of Beer, Taverns, and Human Connection

Beer has shaped human civilization for thousands of years — from ancient Egypt and medieval taverns to modern sports bars and craft breweries. In this episode, food historian Professor Jeffery Pilcher explains the surprising history of beer, how it fueled trade and community, why taverns changed society, how Prohibition transformed drinking culture, and why beer became the social drink of the modern world. A fascinating conversation about beer culture, human connection, and the evolution of one of humanity’s oldest beverages.

The Hidden Psychology of Grocery Shopping | Paco Underhill

In this episode of The Off The Menu Podcast, we talk with bestselling author and retail psychology expert Paco Underhill about the hidden psychology behind grocery stores — and how store layouts, lighting, smells, signage, and product placement influence what consumers buy every day. From impulse buying and consumer behavior to online grocery shopping and the future of retail, Paco explains how modern grocery stores are carefully designed to shape shopping habits without us even realizing it. If you’ve ever walked into a grocery store for one thing and left with a full cart… this episode will completely change the way you shop.

The Secret Life of Chocolate (From Bean to Bar)

Chocolate is everywhere—but most people have no idea how it’s actually made. In this episode, we talk with Stephen Durfee of Dandelion Chocolate about the journey from cacao bean to chocolate bar, what “bean-to-bar” really means, and why sourcing and process completely change the flavor. It’s a look at chocolate as craft—not candy—and why it tastes so good.