Setting Your Grooming Business Up for Success with Bill Betts

Charlotte Townsend on Building a Business Through Big Life Changes

In this episode of the Pet Groomers Community Podcast, Jo Wallace chats with Charlotte Townsend, owner of Townsend’s Tales Dog Grooming [https://townsendstails.co.uk/home]. Charlotte shares her journey into grooming after lockdown, taking voluntary redundancy to retrain, and eventually buying an established salon while six weeks pregnant. Since then, she has navigated new motherhood, grief, staffing challenges, VAT registration, pricing changes, difficult customer reactions, and the reality of running a grooming business while trying to build a life that works for her family. Jo and Charlotte talk honestly about the emotional side of being a business owner, from managing staff and making tough decisions to dealing with client expectations and learning not to feel guilty about charging properly. They also discuss the importance of making your business work for you, whether that means not opening weekends, using staff or renters wisely, setting boundaries, or simply reminding yourself how far you’ve come. A warm, funny and very real conversation for any groomer who has ever felt like they are juggling everything at once. If you have any comments, feedback or a funny story, please email us at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠thepetgroomercommunitypodcast@gmail.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [%E2%81%A0%E2%81%A0%E2%81%A0%E2%81%A0%E2%81%A0%E2%81%A0%E2%81%A0%E2%81%A0%E2%81%A0%E2%81%A0%E2%81%A0%E2%81%A0%E2%81%A0%E2%81%A0%E2%81%A0%E2%81%A0%E2%81%A0%E2%81%A0thepetgroomercommunitypodcast@gmail.com%E2%81%A0%E2%81%A0%E2%81%A0%E2%81%A0%E2%81%A0%E2%81%A0%E2%81%A0%E2%81%A0%E2%81%A0%E2%81%A0%E2%81%A0%E2%81%A0%E2%81%A0%E2%81%A0%E2%81%A0%E2%81%A0%E2%81%A0%E2%81%A0] Please make sure you subscribe to the podcast and leave us a review to help others find our podcast. As always, we are grateful to our show sponsor, Pet Passion To Profit. A business coaching company for pet groomers. Find out more at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.petpassiontoprofit.com⁠⁠⁠⁠⁠⁠ [https://publish.blubrry.com/s-3957441/episodes/e-154088972/edit/www.petpassiontoprofit.com%E2%81%A0%E2%81%A0%E2%81%A0%E2%81%A0%E2%81%A0%E2%81%A0]

Social Media, Confidence and Cat Grooming with Izzy Delderfield-King

In this episode of The Pet Groomer Community Podcast, Jo is joined by groomer and social media manager Izzy Delderfield-King. Izzy shares how she discovered a love for marketing through running her own grooming business, and why she now helps other groomers feel more confident with their social media. Jo and Izzy chat about Facebook, Instagram, reels, captions, reviews, local SEO, AI, and why your online content still needs to sound like you. Get help from Izzy here. [https://www.flarebusiness.co.uk/] They also talk about Izzy’s grooming life, building a business around the right clients, entering online grooming competitions, learning cat grooming, and the importance of not comparing yourself too much to others in the industry. A helpful and encouraging episode for groomers who know they need to show up online, but aren’t always sure what to post, where to start, or how to make social media work for their business. If you have any comments, feedback or a funny story, please email us at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠thepetgroomercommunitypodcast@gmail.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [%E2%81%A0%E2%81%A0%E2%81%A0%E2%81%A0%E2%81%A0%E2%81%A0%E2%81%A0%E2%81%A0%E2%81%A0%E2%81%A0%E2%81%A0%E2%81%A0%E2%81%A0%E2%81%A0%E2%81%A0%E2%81%A0%E2%81%A0%E2%81%A0thepetgroomercommunitypodcast@gmail.com%E2%81%A0%E2%81%A0%E2%81%A0%E2%81%A0%E2%81%A0%E2%81%A0%E2%81%A0%E2%81%A0%E2%81%A0%E2%81%A0%E2%81%A0%E2%81%A0%E2%81%A0%E2%81%A0%E2%81%A0%E2%81%A0%E2%81%A0%E2%81%A0] Please make sure you subscribe to the podcast and leave us a review to help others find our podcast. As always, we are grateful to our show sponsor, Pet Passion To Profit. A business coaching company for pet groomers. Find out more at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.petpassiontoprofit.com⁠⁠⁠⁠⁠⁠ [https://publish.blubrry.com/s-3957441/episodes/e-154088972/edit/www.petpassiontoprofit.com%E2%81%A0%E2%81%A0%E2%81%A0%E2%81%A0%E2%81%A0%E2%81%A0]

Making Grooming Sustainable with Phoebe

In this episode of The Pet Groomer Community Podcast, Lexi is joined by her friend Phoebe for a brilliantly honest catch-up about grooming, business, parenting, and trying to keep all the plates spinning. Phoebe shares how she left a corporate job to start grooming, began her business as a mobile groomer, and eventually took on a salon. She and Lexi chat about the realities of running a grooming business while parenting, the pressure of being the only income in the house, and why pricing, boundaries, and sustainability matter so much. They also talk about upselling, confidence, working around school runs, single-parent life, horses, vision boards, mobile grooming vans, and the big question of what the future might look like. A warm, relatable episode for any groomer who has ever felt overwhelmed, overbooked, under pressure, or in need of a reminder that your business has to work for you too. If you have any comments, feedback or a funny story, please email us at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠thepetgroomercommunitypodcast@gmail.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Please make sure you subscribe to the podcast and leave us a review to help others find our podcast. As always, we are grateful to our show sponsor, Pet Passion To Profit. A business coaching company for pet groomers. Find out more at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.petpassiontoprofit.com⁠⁠⁠⁠⁠⁠ [www.petpassiontoprofit.com%E2%81%A0%E2%81%A0%E2%81%A0%E2%81%A0%E2%81%A0%E2%81%A0]

From Social Work to Salon Owner: Michelles High Street Grooming Journey

In this episode of The Pet Groomer Community Podcast, Lexi is joined by her friend and fellow groomer Michelle, owner of a Only Dogs [https://www.onlydogs.co.uk/] in Lingfield. Shell shares her journey from over 20 years in social work to retraining as a dog groomer, opening her own salon, and navigating the very real ups and downs of running a grooming business. From taking on premises with only a few weeks’ notice, to rebuilding bathing areas, managing client expectations, and learning how to step into the role of business owner rather than employee, Shell’s story is packed with honesty, humour, and plenty of relatable moments. Lexi and Shell also chat about the difference between college grooming and real salon life, the importance of boundaries, marketing yourself rather than just your grooms, and why saying “no” can sometimes be one of the most powerful things you do for your business. A brilliant listen for new groomers, salon owners, or anyone wondering whether they should take the leap — Shell’s advice is simple: just go for it. If you have any comments, feedback or a funny story, please email us at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠thepetgroomercommunitypodcast@gmail.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [%E2%81%A0%E2%81%A0%E2%81%A0%E2%81%A0%E2%81%A0%E2%81%A0%E2%81%A0%E2%81%A0%E2%81%A0%E2%81%A0%E2%81%A0%E2%81%A0%E2%81%A0%E2%81%A0%E2%81%A0%E2%81%A0%E2%81%A0%E2%81%A0thepetgroomercommunitypodcast@gmail.com%E2%81%A0%E2%81%A0%E2%81%A0%E2%81%A0%E2%81%A0%E2%81%A0%E2%81%A0%E2%81%A0%E2%81%A0%E2%81%A0%E2%81%A0%E2%81%A0%E2%81%A0%E2%81%A0%E2%81%A0%E2%81%A0%E2%81%A0%E2%81%A0] Please make sure you subscribe to the podcast and leave us a review to help others find our podcast. As always, we are grateful to our show sponsor, Pet Passion To Profit. A business coaching company for pet groomers. Find out more at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.petpassiontoprofit.com⁠⁠⁠⁠⁠⁠ [https://publish.blubrry.com/s-3957441/episodes/e-153874887/edit/www.petpassiontoprofit.com%E2%81%A0%E2%81%A0%E2%81%A0%E2%81%A0%E2%81%A0%E2%81%A0]

Setting Your Grooming Business Up for Success with Bill Betts

In this episode of The Pet Groomer Community Podcast, Jo is joined by mentor, coach and grooming business expert Bill Betts to talk all things structure, boundaries and business foundations. Bill shares why many of the frustrations groomers face with clients — from no-shows and late arrivals to matting, complaints and tricky reviews — often come down to unclear expectations. Together, Jo and Bill explore how having proper terms and conditions, client consent forms and clear complaint processes can help groomers feel more confident, professional and in control. They also chat about Bill’s new Terms and Conditions Builder, designed specifically for pet groomers, as well as his Business Planner for new grooming businesses. From pricing and startup costs to marketing, boundaries, risk planning and avoiding burnout, this episode is packed with practical advice for anyone wanting to build a more sustainable and profitable grooming business. https://www.petgroomertandcbuilder.com/ [https://www.petgroomertandcbuilder.com/] https://petgroomerbusinessplanner.com/ [https://petgroomerbusinessplanner.com/] Whether you’re brand new to the industry or have been grooming for years, this episode is a brilliant reminder that strong foundations make everything easier. If you have any comments, feedback or a funny story, please email us at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠thepetgroomercommunitypodcast@gmail.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [%E2%81%A0%E2%81%A0%E2%81%A0%E2%81%A0%E2%81%A0%E2%81%A0%E2%81%A0%E2%81%A0%E2%81%A0%E2%81%A0%E2%81%A0%E2%81%A0%E2%81%A0%E2%81%A0%E2%81%A0%E2%81%A0%E2%81%A0%E2%81%A0thepetgroomercommunitypodcast@gmail.com%E2%81%A0%E2%81%A0%E2%81%A0%E2%81%A0%E2%81%A0%E2%81%A0%E2%81%A0%E2%81%A0%E2%81%A0%E2%81%A0%E2%81%A0%E2%81%A0%E2%81%A0%E2%81%A0%E2%81%A0%E2%81%A0%E2%81%A0%E2%81%A0] Please make sure you subscribe to the podcast and leave us a review to help others find our podcast. As always, we are grateful to our show sponsor, Pet Passion To Profit. A business coaching company for pet groomers. Find out more at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.petpassiontoprofit.com⁠⁠⁠⁠⁠⁠ [https://publish.blubrry.com/s-3957441/episodes/e-153874887/edit/www.petpassiontoprofit.com%E2%81%A0%E2%81%A0%E2%81%A0%E2%81%A0%E2%81%A0%E2%81%A0]