The Playbook With David Meltzer

Creating Demand in Any Market

14 min · 14 de jun de 2026
Portada del episodio Creating Demand in Any Market

Descripción

In today’s episode, I sit down with entrepreneur and collectibles pioneer Josh Luber, the co-founder of StockX, former Fanatics Collectibles executive, and founder of Ghostwrite. We discuss how he built multiple billion-dollar businesses by understanding the relationship between supply, demand, culture, and commerce. Josh shares why expertise and passion matter when building a company, how authentic scarcity differs from artificial scarcity, and what entrepreneurs can learn from markets ranging from sneakers and trading cards to luxury goods. We also explore the role of cultural relevance in creating demand, the lessons behind successful collectible brands, and how Ghostwrite applies proven marketplace principles to a new category.

Comentarios

0

Sé la primera persona en comentar

¡Regístrate ahora y únete a la comunidad de The Playbook With David Meltzer!

Empezar

2 meses por 1 €

Después 4,99 € / mes · Cancela cuando quieras.

  • Podcasts exclusivos
  • 20 horas de audiolibros / mes
  • Podcast gratuitos

Todos los episodios

300 episodios