EP9: I'm in 20 Masterminds. Here's What Most People Get Wrong About All of Them

EP9: I'm in 20 Masterminds. Here's What Most People Get Wrong About All of Them

Paul thought he was in 12 or 13 masterminds. When he actually sat down and counted, it was 20. George's immediate response was to call for an intervention. But that number — and the reaction it gets — is actually the perfect entry point into a conversation most entrepreneurs never have honestly. What do masterminds actually do for you? What separates one worth $40,000 a year from a glorified seminar with a fancy name? And why do 60 to 70 percent of the things calling themselves masterminds have almost nothing in common with what a real one looks like? This episode is a full breakdown. George lays out his multi-million-dollar mastermind framework built from decades of running and attending them — including the hot seat structure borrowed and refined from Jeff Walker's Product Launch Formula group that most people run completely wrong. There's a reason the person in the hot seat isn't allowed to talk. There's a reason you need an advocate explaining your problem instead of you. And there's a reason twelve minutes, structured a very specific way, produces better results than an open-ended hour. Paul walks through what he's actually getting out of being in 20 groups simultaneously — from a $25,000 NFT mastermind to a WhatsApp group of speakers that grew out of a Clubhouse room during COVID to a South African safari with investors. The common thread across all of them isn't tactics. It's the moment you realize the person you looked up to has the same problems you do, and the person you underestimated knows something that just saved you six months. They also get into whether AI can replace a mastermind — and both land on the same answer, but for different reasons. George has been building out Claude with markdown files that function as a persistent memory system for his business. Paul's take is more blunt: AI will tell you your ideas are amazing. A room full of people who've already made the mistake you're about to make will not. Other topics covered: the "give, give, give, ask" formula that's stuck with George since the early days, why networking inside a mastermind will destroy it, the baby boomer business acquisition opportunity hiding in plain sight, how one $20,000 day of consulting turned into seven figures, why George went from 22 employees down to one — with AI handling the rest — and the real-time brainstorm about whether Paul and George should launch their own mastermind for entrepreneurs at the beginning of the journey. If you've ever wondered whether a mastermind is worth it, which kind is right for where you are, or how to actually implement what you learn instead of leaving with a notebook full of ideas you'll never touch — this is the episode. Subscribe on Apple and Spotify. Full video on the Rethink and Grow Rich YouTube channel.

EP8: You're Not Sick. You're Stuck. Dr. Doug Lehrer on the Hidden Root Cause of Almost Everything

Good one to work with — this episode goes deep into territory most podcasts won't touch, and that's exactly what makes it worth selling properly. Here's your title and description: TITLE: You're Not Sick. You're Stuck. Dr. Doug Lehrer on the Hidden Root Cause of Almost Everything DESCRIPTION: The man sitting across from George in this episode has spent 40 years and hundreds of thousands of sessions helping people heal things doctors told them were incurable. Not with medication. Not with surgery. Not with talk therapy. With something most people have never heard of — and once they hear it explained, can't stop thinking about. Dr. Doug Lehrer is the founder of Cellular Resonance, a quantum energy healing modality built on one core premise: almost every chronic illness, financial block, relationship pattern, and self-sabotaging behavior has a root cause buried somewhere in the body's cellular memory. Trauma — your own, your parents', your grandparents' — gets stored in the body at a level no conversation can reach. And until it's cleared from that level, it just keeps running the show. This is the Rethink podcast's first ever in-person guest interview, and it earns every minute of its two-hour runtime. Dr. Doug opens by talking about a man worth $300 million who was still living in survival mode — still chasing a number he believed would finally make him feel safe. That's the entry point into a conversation about why trauma isn't just what happened to you, it's what your nervous system is still reacting to decades later, often without you knowing it. The stress your mother carried during pregnancy. The financial collapse that wiped out your family three generations back. The boss who criticizes you the exact same way your mother did — because energetically, you've been advertising for that experience your entire life. He walks through the science — and there is science — behind how muscle testing works, why the body knows the difference between truth and a lie before the conscious mind does, and how he's able to ask the cells themselves what's causing the problem. He shares case after case that would be easy to dismiss as impossible until you hear the details. The woman with fibromyalgia whose symptoms dissolved in 15 minutes. The screenwriters who hadn't slept in days because they'd been writing since their session ended. The mother whose son had been giving her the middle finger twice a day for 25 years — and stopped forever after two and a half hours of work that never involved the son at all. There's a frank conversation about plant medicine — Dr. Doug's take is more nuanced and more critical than most people in this space are willing to say out loud. Same with biohacking technologies like HeartMath and Healy. If you've spent money on those, this part is worth paying attention to. Paul talks openly about his own weekly kinesiology practice, how he uses muscle testing daily to make decisions, and what it felt like the first time a session pinpointed the exact person and situation behind a physical symptom before he'd said a word about it. And running through the whole conversation is something that sounds simple but lands differently the more you sit with it: the root of almost all human suffering — physical, financial, relational — is fear. Not as a feeling you notice, but as a program running underneath everything you do. And it can be cleared. This one will stay with you. Learn more about Dr. Doug's work and his free Fear Clearing program at cellularresonance.com Subscribe on Apple and Spotify. Full video on the Rethink and Grow Rich YouTube channel.

EP7: The Body You've Been Working For Is Already There — You Just Need to Uncover It

Paul's been jogging every day for seven years. No sugar. No bread. No cheese. Cold showers for three and a half years. Gym every single day for a year and a half. And he still looked five months pregnant. That's not a joke — that's the before photo he showed George at a mastermind in Tampa, right before George said "who is that?" and Paul said "that's me." It's also the story that kicks off Episode 7, and it's the perfect entry point into a conversation about why almost everything you've been told about getting in shape is either wrong, incomplete, or conveniently leaving out the part that actually matters. Dave Shanahan has been in the health and fitness space for 31 years. He built a chain of gyms in Limerick, helped thousands of clients transform their bodies, and has lived what he teaches since the age of 17 — when a friend pestered him into setting foot inside a gym for the first and, as it turned out, last first time. He brings the kind of hard-won, science-backed, no-nonsense perspective that's genuinely rare in a space drowning in influencers, supplement ads, and programs designed to keep you coming back rather than getting results. In this episode, the three of them walk through the full Rethink Health framework — the two-week cleanse that strips out the toxin buildup most programs completely ignore, the fat burn phase that uncovers what you've actually built over the years, and the rebuild that turns your body into the metabolic machine it was designed to be. The part that surprises most people? As the program progresses, you end up eating more, not less. They also get into sleep — and Dave makes a case for why it's the most important variable of all, the one that quietly undermines everything else when it's wrong. There's a practical breakdown of the pre-sleep routine that puts him out within three pages of a book every single night, why your phone is the single biggest enemy of real rest, and what actually happens to your body when you finally fix it. Other topics include why the weighing scale is psychological torture for women and what to use instead, how to handle a big night out without undoing your progress, the truth about supplements (most of them are expensive urine), what to do when life throws a curveball and you fall off the plan, and why getting kids into exercise early is one of the most powerful gifts you can give them. George is down 16 pounds. Paul is walking around with a six-pack he earned — and kept. And Dave is 48 with testosterone levels most 25-year-olds would trade for. If your health has been the thing you keep meaning to sort out — this episode is the nudge. Book a $50 health consultation with Dave directly at rsm.one/health101 — he'll review where you're at and build you a plan, whether you join the program or not. Subscribe on Apple and Spotify. Full video on the Rethink and Grow Rich YouTube channel.

EP6: Your Future Self Called. Here's What They Said — Plus the Free AI App George Built at 5am

Paul and George are back, and Episode 5 might be the most wide-ranging one yet — in the best possible way. George couldn't sleep. So he did what any reasonable person does at midnight: built and launched a free web app. Frequency Nova is a sound tool for binaural beats, solfeggio tones, and deep focus sessions — and he put the whole thing together using Claude AI before most people had their morning coffee. He walks through it live, shows how it works, and explains why he thinks sound frequency is one of the most underused tools for focus, meditation, and mental performance. It's free. Go try it. Then Paul opens the Rethink Planner — the goal-setting system he's been running with his private mentoring clients for years — and breaks the whole thing down live for the first time. The perfect day exercise that most people rush past. The 15-year vision, worked backwards into quarters, months, and daily habits. And the exercise that tends to hit hardest: writing a letter to yourself from 20 or 30 years in the future — then running your face through an aging filter and reading it on video. It sounds strange. Do it anyway. There's also the 100 reasons technique — a tool for turning a goal you keep meaning to start into something you genuinely can't talk yourself out of. Paul breaks down exactly how to use it, why AI can help you take it even further, and why the "or else" column might matter more than the positive list. Also in this episode: George is down 16 pounds using the Rethink Health program and the dad bod is on notice. The physical copy of the Rethink Podcasting book just arrived — you can grab it on Amazon now. The Times Square billboard is eight days out. John Lee hits the New York Times bestseller list live during the show. And a live audience poll — run in real time using Slido — crowns Health as the next big topic, setting up what's coming over the next few weeks. If you've been waiting to start something — a podcast, a goal, a habit, a business — this episode has a few things to say about that. Rethink Podcasting is on Amazon now in print and Kindle. Subscribe on Apple and Spotify, and if this is adding something to your week, a review goes a long way.

EP5: The Grief Receipt, Deleted Videos & Why Your Book Is Your Best Business Card

This one went a few places — and that's exactly the point. Paul O'Mahony and George Shepherd kick things off with a debate that's been quietly dividing the entrepreneur world: are live events actually coming back, or is everyone just saying that? From there they wade into the Alex Hormozi/Tony Robbins deleted video saga — not to pile on, but to ask the smarter question underneath it: what does it actually mean when subtraction gets more attention than anything you've ever posted? Then the conversation takes a turn that nobody planned, and it's probably the best part of the episode. Paul opens up about attending a funeral earlier in the week, which leads into a genuinely raw discussion on grief — including a story about Dr. John Demartini standing in front of a room full of strangers and asking a 70-something widower to name the benefits of his wife being dead. It sounds brutal. What happened next was anything but. In the second half, Paul and George get into the practical side of what the Rethink experiment is actually teaching them in real time: how to rank a new podcast on Apple and Spotify, why your personal book is still one of the most underused trust-building tools in business, and what George is calling the "networked economy" — and why he thinks the window to get in early is closing faster than most people realize. There's also a breakdown of how ChatGPT rebuilt Paul's entire studio backdrop in about 30 seconds, why a 560-page book might actually be four books, and why James Clear says the last few months of writing are the ones that hurt the most. No agenda. No script. Just two people figuring it out live — and bringing you along for the ride. Subscribe if you're getting value from this, a rating goes a long way.