The Saint Kolbe Studios Podcast
Michael Acosta, founder of Genesis Wealth Planning and a Certified Financial Planner, joins Joe Coleman to talk about building a financial practice explicitly rooted in his faith — including how he screens client portfolios against Church teaching, the difference between asking “am I allowed to” and “am I chasing the highest good,” and why he charges a flat subscription instead of a straight percentage of assets. They also get into the leap from a traditional advisory job to launching his own DBA in the middle of the pandemic, and why Michael doesn’t think AI is coming for the human relationship at the center of financial planning. Main Ideas: * Michael Acosta left a traditional advisory role in 2017 to launch Genesis Wealth Planning as his own DBA — an income cut roughly in half, timed right around the birth of his first child, built on a mentor’s advice that the risk of going out on your own only gets harder to take the longer you wait. * Genesis Wealth Planning charges a flat monthly subscription fee alongside its traditional percentage-of-assets fee, specifically to serve clients with strong income but not much net worth yet — professionals carrying six-figure student debt who need guidance but don’t clear the asset minimums most advisors require. * To screen client portfolios against Catholic teaching, Michael relies on Arimathea Investing, a third-party Catholic research firm founded by Daniel Catone, and uses a “pebbles in the shoe” approach with clients — surfacing concerns about a holding without dictating what they do with the information. * About 20-30% of Michael’s clients are practicing Catholics, built through deliberate networking inside Catholic entrepreneur communities and a local chapter he helped start in Charlotte — and he’s found that leading with faith on his website and in meetings hasn’t cost him clients outside that niche. * Asked whether AI will replace financial planners, Michael argues most clients aren’t really paying for the math — they’re paying for a relationship, a sounding board, and someone to catch blind spots — and the advisors most at risk are the ones who never specialized in anything. Resources Mentioned: * Genesis Wealth Planning [https://www.genesiswealthplanning.com] * Michael Acosta on LinkedIn [https://www.linkedin.com/in/michaelracosta/] * Financial Fortitude (Michael’s podcast): Apple Podcasts [https://podcasts.apple.com/us/podcast/financial-fortitude/id1763282785] · Spotify [https://open.spotify.com/show/36ZgqCaturhMeh2hkOFHeu] · YouTube [https://www.youtube.com/@GenesisWealthPlanning] * Arimathea Investing [https://www.arimatheainvesting.com/] Produced by Saint Kolbe Studios [https://saintkolbestudios.com/] Chapters: * 00:00: Introduction * 02:29: Who Is Michael Acosta? Building Genesis Wealth Planning * 04:38: Can a Catholic in Good Conscience Own the S&P 500? * 06:08: A Litmus Test for Screening Companies: Arimathea Investing * 10:09: Chasing the Higher Good, Not Just What’s Permitted * 16:49: The Pandemic Pivot That Created Genesis Wealth Planning * 19:48: Building a Practice Inside the Catholic Niche * 25:05: Why Faith-First Branding Doesn’t Scare Clients Away * 28:35: Fee-Only vs. Commission vs. Fee-Based, Explained * 34:00: Beating the “Salesman” Objection * 41:37: Taking the Leap: What Michael Wishes He Knew * 44:59: Will AI Replace Financial Planners? This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit saintkolbestudiospodcast.substack.com [https://saintkolbestudiospodcast.substack.com?utm_medium=podcast&utm_campaign=CTA_1]
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