Indian E-commerce - Small Brand vs Marketplace - The Thing With This One Is - Episode 7 - Indira Raman (The Yard House) and Manesh Mahatme (former Amazon executive)

IT Procurement: The Math Behind Laptop Lease vs. Buy | Vishal Makhija (CEO, C Prompt) | The Thing With This One Is | Episode 10

"The Thing With This One Is" is our podcast where we have always endeavored to talk to leaders who are not just driving corporate performance but are fundamentally reshaping operational strategies and testing the bounds of personal resilience. In Episode 10, host Ram Deshpande sits down with Vishal Makhija, the CEO of C Prompt Solutions. Vishal’s journey is a profound masterclass in grit, balancing high-stakes business navigation with intense personal turning points. From an international corporate career across different countries and building two entrepreneurial ventures from scratch, to surviving a heart attack at age 40 and navigating the complex yet rewarding world of raising his autistic son, Zayan; Vishal opens up about the core mindsets required to bounce back stronger when life forces an immediate pivot.On the business front, Vishal brings out the calculator to dissect corporate asset management. If your company is still buying laptops outright, you are dealing with unnecessary productivity drops and massive capital expenditure. Vishal models a real-world scenario live on the podcast, mapping the exact math behind "Lease vs. Buy" to show how strategic IT equipment leasing alters your bottom line. We bust common procurement myths in India and share sharp, eye-opening anecdotes about how corporate India manages its technology on the ground.📌 What we cover in this episode:0:00 Sneak Peek and Intro01:48 Journey of Vishal Makhija: From Global Executive to CEO of C Prompt Solutions08:00 Wake-up call: Surviving a heart attack at 40 and emerging stronger10:02 The CEO Playbook: 4 Rules for Sustainable Success 11:40 Why "ignoring people" became a mental health strategy (sub part - but catchy - can be excluded if needed)15:49 Parenting a specially abled child: Lessons in empathy and patience19:55 How to enable your team - measuring success, showing a growth path and empowering them24:01 Inside the CEO role and how it changes your perspective29:30 25 years of legacy: Wisdom and values from the founders of C Prompt Solutions 33:37 Working Session: Why your business should never buy "B2C" laptops40:27 CAPEX to OPEX: How leasing optimizes your company’s cash flow47:54 A real breakdown of 23% savings through hardware leasing with detailed calculations56:49 The AI impact: Why RAM prices have doubled this year1:05:35 Why C Prompt Solutions' niche sets it apart in the industry1:11:39 Scaling 5X: IPO plans and the move into B2C rentals1:13:52 Outro🔗 Connect with our Guest & Host:• Website: https://www.cpromptsolutions.inYou can get a free quote or connect with a C Prompt Solutions representative via the website. Please do mention the podcast when you approach them. Thank you. You can also directly get in touch with Vishal Makhija via LinkedIn.• Vishal Makhija on LinkedIn: https://www.linkedin.com/in/vishal-makhija-66898751/Connect with Ram Deshpande for any help with IT procurement or any other topic• Ram Deshpande on LinkedIn: https://www.linkedin.com/in/ram-deshpande-ramd316/• Ram Deshpande on Instagram: https://www.instagram.com/ramd316/• Subscribe to the channel: www.youtube.com/@ramd316If you find value in these long-form conversations balancing deep business metrics with human empathy, please like, share, and subscribe!#TheThingWithThisOneIs #TTWTOI #ITLeasing #AssetManagement ##ProcurementStrategy #Laptop #laptoprental #Entrepreneurship #Resilience #CPromptSolutions #corporateindia #informationtechnology

Making Bharat Entrepreneurial | 100 Cr impact | Supporting all - from Students to Street Vendors across India | Udhyam Learning Foundation | Krishnan Ranganathan | The Thing With This One Is | Ep 9

Do we really know how NGOs work? What kind of an impact they can create? How does an NGO drive a 100 Crore uplift in incomes of street-side ironing vendors? How do they integrate into already existing social, economic, and institutional ecosystems? Should you work for an NGO? What can a young professional look forward to while working at an NGO?There are so many questions that can help change the narrative in India around NGOs. In this episode of "The Thing With This One Is" Krishnan Ranganathan joins Ram Deshpande to bust myths about NGOs. Krishnan is the co-founder and Director of Udhyam Learning Foundation, an NGO active in India. Together, Krishnan and Ram navigate some of the most important and often misunderstood questions surrounding the non-profit and development sector, offering clarity on how NGOs actually function, collaborate, and create sustainable change.Krishnan dives deep into the tremendously successful Istri project, which created an estimated income uplift of ~₹100 Cr over the last six years. Thousands of ironing vendors have benefitted by switching to LPG powered iron-boxes with the help of Udhyam. This project is symbolic of the deep insight-driven work taken up and executed with precision by Udhyam Vyapaar. The commitment to cause is evident in this discussion.Chapters 0:00 Sneak Peek and Intro 01:54 Montage of images showcasing Krishnan's work at Udhyam 02:48 Getting to know Krishnan Ranganathan, the co-founder and Director of Udhyam Learning Foundation 07:25 How a D in Maths in college triggered a desire to improve education 11:29 What is Udhyam NGO? What programs does it run? 16:25 Udhyam is spread all over India with a variety of people across domains 20:04 The thing with how NGOs are perceived by the GenZ 22:51 How ironing vendors replaced coal with LPG; small scale change for big scale impact 27:32 The thing with funding for Udhyam - HNIs and CSR 31:20 Breakdown of micro costing for Ironing in the Istri project - 10X impact 34:55 Scaling up Istri Project with the involvement of petroleum companies and gas agencies 36:32 Urban vs. Rural - how Udhyam helps nano entrepreneurs in smaller cities 41:10 Approach and integration at the ground level 42:55 Outcome focused decision making and consequent impact on emotions of the people involved 46:50 Depth and scalability of NGOs - Potential for large scale impact in India 49:00 Jholaawaala NGO types get a salary! Breaking the social stigmas and busting myths about NGOs 52:48 The thing with professional growth within an NGO 57:01 Why should young people join Udhyam or an NGO career? The thing with a real reward 58:53 Does Krishnan know the best dry-cleaner in Bengaluru? How does Udhyam scale a project? 1:01:15 The one last thing to talk about 1:03:00 Outro Beyond the Istri project, this conversation also explores how impactful NGOs operate within existing ecosystems, working alongside communities, governments, private institutions, and other stakeholders rather than replacing them. It examines the balance between empathy and efficiency, intention and execution, funding and accountability. Krishnan has also busted some common myths about working with NGOs, the challenges, the rewards, the thought process behind taking up causes, the phenomenal potential of India, and above all how careers get shaped when people get involved with this work at an early age. The creators of this podcast hope that this conversation encourages a shift from passive consumption of information to informed participation. A sincere hope is that listeners are inspired to rethink the way they engage with organisations that are creating real impact. Follow Udhyam LinkedIn: https://www.linkedin.com/company/udhyam-learning-foundation/ X: https://x.com/UdhyamOrg X: https://x.com/UdhyamVyapaar Credits Guest: Krishnan Ranganathan Host: Ram Deshpande Photographed, Edited, and Directed by: Kedar Gavane Location: Udhyam Learning Foundation

Gynaecology 101 for Men - The Thing With This One Is - Podcast Episode 8 - Dr. Mithun Mahatme on Women's Health

Do men truly understand the women in their lives? Their health, emotions, and everyday struggles? Especially, struggles with gynaecological issues? In this powerful year end episode of “The Thing With This One Is” podcast, host Ram Deshpande sits down with Dr Mithun Mahatme**, a leading gynaecologist and practising surgeon from Bicholim, Goa, to decode the *thing with gynaecology*, a genuine “Gynaecology 101 for Men”. What you’ll discover: * Why women often hesitate to talk about periods and reproductive health. * The real emotional and physical pressures during conception and pregnancy. * What post-partum depression really means and how men can recognize and help. * How simple empathy and open conversation can transform relationships. * Nutrition, shared responsibilities, and small actions that make a big difference. About Dr. Mithun Mahatme of Mahatme Nursing Home (Bicholim, Goa)Dr. Mahatme draws from years of surgical and gynaecological experience to explain what every man should know across teenage, married, and parenting phases. Tune in to learn how understanding women’s health better can improve your life and the lives of the women you love. Chapters:00:00 [https://www.youtube.com/watch?v=Q2uKxQD8ZiI] Opening montage of Bicholim Goa and Mahatme Nursing Home 00:40 [https://www.youtube.com/watch?v=Q2uKxQD8ZiI&t=40s] Sneak peek 01:42 [https://www.youtube.com/watch?v=Q2uKxQD8ZiI&t=102s] Intro and getting to know Dr. Mithun Mahatme 04:35 [https://www.youtube.com/watch?v=Q2uKxQD8ZiI&t=275s] Understanding the domain of Gynaecology and why it matters 06:31 [https://www.youtube.com/watch?v=Q2uKxQD8ZiI&t=391s] Late teens and 20s – when men start understanding women in a true sense 09:40 [https://www.youtube.com/watch?v=Q2uKxQD8ZiI&t=580s] The thing with periods, why such hush-hush? 11:42 [https://www.youtube.com/watch?v=Q2uKxQD8ZiI&t=702s] Perimenopause and menopause – how can boys help their mothers? 14:42 [https://www.youtube.com/watch?v=Q2uKxQD8ZiI&t=882s] How to create an environment where women can openly talk about their problems? 19:56 [https://www.youtube.com/watch?v=Q2uKxQD8ZiI&t=1196s] Nutrition: are our women eating properly? 25:57 [https://www.youtube.com/watch?v=Q2uKxQD8ZiI&t=1557s] Conceiving a child and the associated stress, infertility fears, and ovulation calculation 34:28 [https://www.youtube.com/watch?v=Q2uKxQD8ZiI&t=2068s] Stang up for your wife and reduce her stress related to conception 38:02 [https://www.youtube.com/watch?v=Q2uKxQD8ZiI&t=2282s] Post-partum depression – understanding and providing the right kind of support 44:04 [https://www.youtube.com/watch?v=Q2uKxQD8ZiI&t=2644s] Men in their 40s – what can they do to help their wives? 52:46 [https://www.youtube.com/watch?v=Q2uKxQD8ZiI&t=3166s] The thing with being a male gynaecologist 55:22 [https://www.youtube.com/watch?v=Q2uKxQD8ZiI&t=3322s] The life of a doctor: emergencies, patient trust, planning vacations 58:34 [https://www.youtube.com/watch?v=Q2uKxQD8ZiI&t=3514s] Seek medical advice by going to a doctor, don’t just watch this podcast 59:13 [https://www.youtube.com/watch?v=Q2uKxQD8ZiI&t=3553s] How does Dr. Mithun Mahatme handle patient confusion? Inspiration from Gautam Buddha 1:03:52 [https://www.youtube.com/watch?v=Q2uKxQD8ZiI&t=3832s] Outro 1:04:09 [https://www.youtube.com/watch?v=Q2uKxQD8ZiI&t=3849s] Additional material: hearing from the staff of Mahatme Nursing Home 1:07:52 [https://www.youtube.com/watch?v=Q2uKxQD8ZiI&t=4072s] Parting thoughts from Dr. Mukul Mahatme, the founder of Mahatme Nursing HomeAn expert in Gynaecology, Dr. Mithun Mahatme is a practising surgeon in Bicholim, Goa. He has his own hospital Mahatme Nursing Home. His experience of handling different kinds of situations comes to fore in this podcast. All topics have been discussed in an open manner. Menstruation and related myths, ovulation, conception related challenges, pregnancy, post-partum depression, and various other gynaecological problems have been addressed. Dr. Mithun also stresses on the importance of appropriate nutrition, requirement of open discussion, sharing of responsibilities between husband and wife, and many other small things that can help men get better at understanding women’s health. Most importantly, this discussion is about the emotional side of things when it comes to women’s health. Most men may not be able to help physiologically, but they can always help their women feel better. Listen to the podcast to know how to go about doing this. Follow Dr. Mithun MahatmeInstagram:   / drmithunmahatme   [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbkp5NmRmVEZ6RGtpcDMxbHlLRURJblkzQ3JYd3xBQ3Jtc0tsVU9FQ3RkMmkxV2dOYUNKR3ppVXJ1UGFRTnZIR0xKVWZZbkl2Y0huRFg4MDJNVFlueUNpMjhTVTBCZENyRHpxU2Z1WXBSLUgyZ2FSc0NNX2dzMXFjYzJ2UUxYa1V2c1ZxR3g3ZlRpTU9lM0JmSENmWQ&q=https%3A%2F%2Fwww.instagram.com%2Fdrmithunmahatme%2F&v=Q2uKxQD8ZiI]Facebook:   / mithun.mahatme   [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbW1oeV9GYVFldGZHUlhNT0NkRzJpNmRUX2IwZ3xBQ3Jtc0tsUWtGcTNHZ3BDc3l0Mnp6VF9mclR4ZkN5cFVjZjlaZXRjWVRhMDVJWXNhRnQtazk5dTBmYnhCUTVKdUJNY2xSM1RfczNISGE1VGVQWEN1eEt1MDZ0T0JocEg0emg5Q1dVUW9ueFFIaXhiM0dEZjlKQQ&q=https%3A%2F%2Fwww.facebook.com%2Fmithun.mahatme&v=Q2uKxQD8ZiI]LinkedIn:   / mithun-mahatme-1912833b   [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqazYwWF9qUkU0bG5rWkotZ3I1cVd4SUlsdzFOQXxBQ3Jtc0tubVVreG5BTzN1N3p2NmhESl8zS2gyc3UxREQ2VFJMcndqSkVtLTdwTF9na3A0MzZib0ZCNGxiYnE3MlJWbGxuSmtSR1A2aGoza1RFcjA2TjRtZ0tLQ1hUaEV5OW5UWGJUNndCTmd3ZVdmVHg4T3lZOA&q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fmithun-mahatme-1912833b%2F&v=Q2uKxQD8ZiI]Follow Ram DeshpandeInstagram:   / ramd316   [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbmhVVTZzNWFjVWFIUElZenVySVFCSmRVcnFTd3xBQ3Jtc0ttWG1jU29yVUxjcERtWUhDQ0gzWWlDQ3BEdnlpT0pxYldSTFloQWhmY1plZWNHRmtzQklXVlFjelV2R0cwekJHTjk1ZG0ydFAyTDBfREpMNE15TWNfRzRhZjRNaTR5Y3Uxa3dwZXpmVmhydXFOb012VQ&q=https%3A%2F%2Fwww.instagram.com%2Framd316%2F&v=Q2uKxQD8ZiI]Facebook:   / ram.deshpande.58   [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa0J6X1laSXZYUUhJTjFfQ1luaEo2RE1VODU3UXxBQ3Jtc0trUXhZTzN6YmZhdk93d1ZnTUdadllUTDhmeVF2TTZVb3l1SUJuRTdPRzFjUldSUzRBYm1HOTY0OGp0U1pzck15ZUhpY0drbzZfX3QxTy1xbDZadVNOYURoWXZCRFRQa3hNNUNCZnZDc1NCSGxSUGFHNA&q=https%3A%2F%2Fwww.facebook.com%2Fram.deshpande.58&v=Q2uKxQD8ZiI]LinkedIn:   / ram-deshpande-ramd316   [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbFVQWlV0WjRidzNnV05nbkhpRG1TTXNsN0kzQXxBQ3Jtc0tsNTByV0VPanRtMVVXR1E0ZDkzei1tb1AtQ3l5TVBxSEcyZk1WSmJsR21EQ0R2SjNZLXlBTGhGNDVKbnloOTJrX0tLZFdNSTY0MTFpSHdYUm1HWW5oZndIanZiWVA0MXhldEVlc1hkNktXUncwSTlHMA&q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fram-deshpande-ramd316%2F&v=Q2uKxQD8ZiI]X: https://x.com/ram_desh [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbEJmamt3R2dEMUdtaVFDUVdBWVBEZFB3TTZhd3xBQ3Jtc0trcHZKaUVDendZWkI0WUxyeE1fLVBBaXpCOEJrcTdpU3VCYTk2dDdSUkhXem1hMVYzZXhialBQSldjcWlFZ3d3ZXhvTmIxNEhiRURweVBMbFY2S1Fnb2FrVDJsb2gyQkQxTk1fZ21TYXM5dmFua3UtOA&q=https%3A%2F%2Fx.com%2Fram_desh&v=Q2uKxQD8ZiI]YouTube channel: ‪@ramd316‬ [https://www.youtube.com/@ramd316] Episode 8 creditsGuest: Dr. Mithun MahatmeHost: Ram Deshpande Edited by: Kedar Gavane Photography and production by: Manesh MahatmeTitle concept and music created by: Ram Deshpande Location: Mahatme Nursing Home, Bicholim Goa

Indian E-commerce - Small Brand vs Marketplace - The Thing With This One Is - Episode 7 - Indira Raman (The Yard House) and Manesh Mahatme (former Amazon executive)

How do brands succeed online? Are large online marketplaces helping small brands? How does the online trade work? What are the margins like? How does marketing work on shopping portals? How does an unknown product like a chopper suddenly become a bestseller? How does a new entrepreneur establish her online business? To answer these and many more questions, Indira Raman and Manesh Mahatme joined “The Thing With This One Is” podcast with Ram Deshpande. Indira is the founder of The Yard House, a unique brand selling premium table linen and other home furnishing products online. Indira previously worked with Flipkart. Manesh is a former senior executive from Amazon. Both Indira and Manesh are e-commerce veterans. They joined Ram Deshpande, an ex-Snapdeal executive, to discuss the nuances of e-commerce in India. Between them, they have a wealth of experience that can help brands that are trying to start or sustain or grow their online business. This episode of “The Thing With This One Is” brings both perspectives: one that of the online seller and another of the marketplace. The discussion covers all aspects of e-commerce including topics related to online branding, customer acquisition, marketing, growth, margins, fulfilment, sales, discounts, and more.E-commerce has evolved over the past decade or so in India: earlier a novelty it is now mainstream; started with books is now providing pretty much everything; back then an experiment for some is now the primary business for many an entrepreneur; diluting a brand earlier, now the birthplace of many innovative brands. But, the share of online commerce in overall retail in India is still in single digit %ages. The noise about e-commerce is a lot louder because the growth is massive and rapid. This growth can be seen from the eyes of a seller brand (The Yard House) and also from the eyes of the marketplace (Amazon). This podcast provides both these viewpoints. We also discuss the newest trend of quick commerce. Is it here to stay or is it a passing fad?If you are a seller or want to be one, this podcast will teach you about how to get started, how to build and then how to sustain your business. If you are a customer who shops online, this podcast will give you a peek into what goes on behind the scenes. In addition to the discussion on e-commerce, there is a “very interesting demo” of the table linen we used at the office of the Yard House. Do watch till the end!Episode 7 creditsGuest: Indira Raman and Manesh MahatmeHost: Ram Deshpande Photographed, Edited, and Directed by: Kedar Gavane Title concept and music created by: Ram Deshpande Location: The Yard House, Bengaluru

Building India’s Fastest Smart TV - The Thing With This One Is – Episode 6 with Founders of Lumio - Raghu Reddy and Kailash Sankaranarayanan

Raghu Reddy and Kailash Sankaranarayanan joined “The Thing With This One Is” podcast with Ram Deshpande. Raghu is the CEO & co-founder and Kailash is the COO & co-founder of the brand Lumio. This latest entrant into the large Indian market of smart TVs has already made its mark by climbing the bestseller charts on Amazon. Customer reviews are good too and the product is living up to its tagline ‘India’s Fastest Smart TV’. In this podcast, the founders of Lumio have described how they formed the team, how they identified the gaps in the market, how they decided on the key features of the TV, how they are selling now, and what their future plans are. We got to see a live demo of the Lumio Vision series TV. Furthermore, a live comparison with TV of a well-known brand was done to see the effectiveness of Lumio. Watch the episode to know if Lumio is indeed India’s Fastest Smart TV. Chapters 00:00 [https://www.youtube.com/watch?v=Mi3J5P00Y4I] Intro and sneak peek 02:04 [https://www.youtube.com/watch?v=Mi3J5P00Y4I&t=124s] Podcast starts 04:46 [https://www.youtube.com/watch?v=Mi3J5P00Y4I&t=286s] Raghu Reddy’s journey in consumer electronics 08:04 [https://www.youtube.com/watch?v=Mi3J5P00Y4I&t=484s] Kailash’s corporate experience and involvement with XLRI band Bodhitree 11:06 [https://www.youtube.com/watch?v=Mi3J5P00Y4I&t=666s] Born in HSR Layout, Bengaluru – Lumio’s early days and first sale 12:16 [https://www.youtube.com/watch?v=Mi3J5P00Y4I&t=736s] Investors in Lumio, an Indian brand making televisions 14:25 [https://www.youtube.com/watch?v=Mi3J5P00Y4I&t=865s] Lumio team of AV Geeks - The thing with attracting the right talent 17:45 [https://www.youtube.com/watch?v=Mi3J5P00Y4I&t=1065s] The thing with understanding specific consumer pain-points 19:05 [https://www.youtube.com/watch?v=Mi3J5P00Y4I&t=1145s] Evolution of TVs in India, first TVs, no remotes, one channel to the generation of chord-cutters 23:28 [https://www.youtube.com/watch?v=Mi3J5P00Y4I&t=1408s] How crowded is the Indian market, how big is it, and gap in the market 26:12 [https://www.youtube.com/watch?v=Mi3J5P00Y4I&t=1572s] Slow TV epidemic – conclusion from analysis of consumer reviews 28:20 [https://www.youtube.com/watch?v=Mi3J5P00Y4I&t=1700s] What do consumers look for when buying a TV and why don’t brands tell them the truth? 31:05 [https://www.youtube.com/watch?v=Mi3J5P00Y4I&t=1865s] Addressing the performance requirements of the cord cutter consumers – making the fastest smart TV 35:32 [https://www.youtube.com/watch?v=Mi3J5P00Y4I&t=2132s] Flagship display and great sound alongside fast performance 41:45 [https://www.youtube.com/watch?v=Mi3J5P00Y4I&t=2505s] Developing new software features to improve user experience 44:05 [https://www.youtube.com/watch?v=Mi3J5P00Y4I&t=2645s] Selling online on Amazon (and soon on Flipkart) 48:15 [https://www.youtube.com/watch?v=Mi3J5P00Y4I&t=2895s] Price points of Vision 7 and Vision 9 models of Lumio and plans for other models 51:37 [https://www.youtube.com/watch?v=Mi3J5P00Y4I&t=3097s] How TV product discovery is different from smartphones while purchasing online 53:15 [https://www.youtube.com/watch?v=Mi3J5P00Y4I&t=3195s] Demo of Lumio vs other brand – booting speed, opening Netflix, scrolling speed 58:22 [https://www.youtube.com/watch?v=Mi3J5P00Y4I&t=3502s] TLDR – coolest feature of Lumio 1:02:45 [https://www.youtube.com/watch?v=Mi3J5P00Y4I&t=3765s] What makes Lumio faster and better? The thing with RAM and Flagship processor 1:05:15 [https://www.youtube.com/watch?v=Mi3J5P00Y4I&t=3915s] Lumio vs other brand on YouTube search, colours, and Apple TV app – seeing is believing 1:09:10 [https://www.youtube.com/watch?v=Mi3J5P00Y4I&t=4150s] Customer response so far and online reviews 1:14:39 [https://www.youtube.com/watch?v=Mi3J5P00Y4I&t=4479s] Lumio on social media and creating online content 1:17:36 [https://www.youtube.com/watch?v=Mi3J5P00Y4I&t=4656s] Experience Lumio TV at Urban Ladder in Domlur, Bengaluru Television sets have become ubiquitous across India making it one of the largest markets in the world. What started with black and white single channel TVs has leapfrogged into a market that is overwhelmingly dominated by Smart TVs. With the cord cutter generation being the primary buying or influencing segment, smart TVs are a default demand now. While most brands have advertised and delivered exceptional visual quality, sound, connectivity, one aspect has remained a customer pain point. That aspect is performance or the speed with which a smart TV performs its functions like booting up, opening apps, switching apps, and other such functions. A customer may not think of performance as a primary criterion of selection while making a TV purchase. However, it soon becomes a big thing as the novelty of other features wears off. Lumio is solving for this gap in the market. Raghu and Kailash talked about how they got into this business of manufacturing and selling televisions in India. Either they have to be a bit crazy, or they need to have a really kickass product to enter a market that is dominated by huge multinational organisations with established multi-billion-dollar sales in India. Listen to the podcast and watch the demo to know how they are building a kickass product.