Audio Blog: Podcast ROI (Post-COVID)

Podcast Movement Evolutions Recap

The JAR Audio team packed our bags and headed to Podcast Movement Evolutions in Las Vegas. Here's what we learned in Sin City.  See omnystudio.com/listener [https://omnystudio.com/listener] for privacy information.

Audio Blog: Why Your Brand Should Be Audio Blogging

This episode is an Audio Blog post. We explain why brands need to have an audio strategy, and how JAR Audio is now offering an Audio Blogging Service. The full, written version of this post is available at https://www.jaraudio.com/blog/JARaudio.com/blog/audio-blogging [https://jaraudio.com/blog/audio-blogging] Links Mentioned: Audm [https://www.audm.com/] Bloomberg Audio Examples [https://digiday.com/media/bloomberg-text-to-audio/] Financial Times Examples [https://digiday.com/uk/financial-times-converting-text-articles-audio/] The Guardian [https://www.theguardian.com/news/series/the-audio-long-read] Podcast Industry Facts + Stats [https://www.jaraudio.com/blog/podcast-statistics] Audio Articles are Helping News Outlets Gain Loyal Audiences [https://nieman.harvard.edu/articles/audio-articles-are-helping-news-outlets-gain-loyal-audiences/] Examples of JAR’s Audio Blog Posts: Podcast ROI (Post-COVID) [https://www.jaraudio.com/blog/podcast-roi-post-covid] The Show Can Go On (But Only If Its A Podcast) [https://www.jaraudio.com/blog/remotepodcast] Can We Make The Brand Podcast Ourselves? (The Truth) [https://www.jaraudio.com/blog/can-we-make-the-brand-podcast-ourselves-the-truth] Interested in discussing how to get your brand its own podcast? Reach out to JAR Audio [https://www.jaraudio.com/] and we can answer any questions you might have. See omnystudio.com/listener [https://omnystudio.com/listener] for privacy information.

Audio Blog: Podcast ROI (Post-COVID)

This episode is an Audio Blog post. In this episode we cover 9 ways you can measure the ROI of your podcast, post-COVID, to ensure you are getting the best return for your marketing dollars. The full, written version of this post is available at JARaudio.com/blog [https://www.jaraudio.com/blog/]. Show notes: Edison's Latest 'Podcasting: Connection and Community During Quarantine' Report [https://www.jaraudio.com/blog/edison-research] BBC ‘Audio Activated’ Research [https://www.bbc.co.uk/mediacentre/worldnews/2019/audio-activated] Beyond Downloads: How to Measure the ROO of Your Brand’s Podcast, the Doctor Strange Way [https://link.medium.com/KrTNPIooQ6] Well Now Podcast, produced by JAR Audio [https://www.jaraudio.com/blog/] Interested in discussing how to get your brand its own podcast? Reach out to JAR Audio [https://www.jaraudio.com/] and we can answer any questions you might have. See omnystudio.com/listener [https://omnystudio.com/listener] for privacy information.

Audio Blog: The Show Can Go On (But Only If It’s A Podcast!)

This episode is an Audio Blog post. Your audience is looking for a guiding voice, helpful advice, or just plain entertainment. In this episode, we share how you can continue recording during the pandemic, whether it's from the basement, the closet, or the car. Happy podcasting! Show notes: Podcasting Equipment Breakdown [https://www.thepodcasthost.com/ultimate-podcasting-resource-list/] Squadcast [https://squadcast.fm/] Zencastr [https://zencastr.com/] The Best Microphones to Start Podcasting With [https://www.theverge.com/2019/4/5/18295732/podcast-microphone-best-top-price-specs-features-rode-blue-shure] Hot Pod [https://hotpodnews.com/] Today, Explained [https://www.vox.com/today-explained] Planet Money [https://www.npr.org/sections/money/] Talk Money [https://podcasts.apple.com/us/podcast/talk-money-with-mesh-lakhani/id1483786872] Interested in discussing how to get your brand its own podcast? Reach out to JAR Audio [https://www.jaraudio.com/] and we can answer any questions you might have. See omnystudio.com/listener [https://omnystudio.com/listener] for privacy information.

Audio Blog: Can We Make The Brand Podcast Ourselves? (The Truth)

This episode is an Audio Blog post. The big marketing agency is dead, right? The last decade or so has seen many large brands and organizations ditch the big agency in favor of building their own internal one, or simply giving each department its own dedicated team. This has been part of the great brand DIY solution for brands as the landscape has shifted. But when it comes to podcasting, there are some very serious realities lurking for brands taking on the audiosphere themselves. In this episode we break down the truth. Show Notes: - JAR’s 6-Day podcast capacity commitment breakdown [https://www.jaraudio.com/blog/the-6-day-podcast-capacity-commitment] The full, written version of this post is available at http://JARaudio.com/blog/can-we-make-the-brand-podcast-ourselves-the-truth [http://JARaudio.com/blog/can-we-make-the-brand-podcast-ourselves-the-truth] To learn more about JAR or if you are interested in discussing how to get started with a podcast please visit us at JARAudio.com [https://www.jaraudio.com/] See omnystudio.com/listener [https://omnystudio.com/listener] for privacy information.