What If Your Next Sales Rep Is Software

What If Your Next Sales Rep Is Software

I’m trying to stop the endless cycle of hiring, training, and turnover by leaning into AI-driven outreach instead of adding another sales rep. I walk through what I’m testing with Apollo.io, what went wrong on my first run, and how I’m rebuilding my lead list and email sequence to reach real local decision makers.  • why staffing flakiness makes owners do every job at once  • choosing automation over hiring for trade and barter education-heavy sales  • what Apollo.io does well and where it fails for hyperlocal businesses  • pulling local leads with ReferenceUSA and filtering for the right companies  • uploading CSVs, running enrichment, and avoiding wasted credits  • building a three-email sequence that boosts legitimacy with a local ad and podcast  • early results after fixing the setup and targeting decision makers  Hit me up if you’d like some tickets here soon when they when they open up.  You can just apply yourself online if you want to.  Send us Fan Mail [https://www.buzzsprout.com/2406981/fan_mail/new] Survive the Apocalypse in Get Prepped! Game | GET PREPPED! [https://getpreppedweb.site/] Support the show [https://www.buzzsprout.com/2406981/support] Thanks for listening to The Trading Post Podcast! Find all our important links— https://linktr.ee/traderstu [https://linktr.ee/traderstu] This episode of The Trading Post is proudly sponsored by Press X 2 Play Games, Metro Trading Association, and the Michigan Renaissance Festival. Exciting news—I’m featured as The Trader at the Trading Post in Press X 2 Play’s upcoming video game! Learn more about Press X 2 Play at pressx2play.games [https://www.pressx2play.games/], discover how Metro Trading Association helps businesses grow through barter and trade, and explore the magic of the Michigan Renaissance Festival. Questions or guest suggestions? Email us at thetradingpostwithtraderstu@gmail.com [thetradingpostwithtraderstu@gmail.com] “Whistles In The West” was written, recorded, and produced by Durracell, exclusively for use with Trader Stu’s platform.     The track is protected under U.S. Copyright (filed and registered), and rights to use have been granted specifically to Trader Stu for content and promotional use related to his brand and media presence.     For additional licensing, custom audio, or to inquire about future collaborations and performances, contact:  📧 durracellmusic@gmail.com [durracellmusic@gmail.com] 🌐 www.durracell.com [http://www.durracell.com/] © 2025 The Trading Post Podcast. All rights reserved.

If Nobody Shows Up To Interviews What Now

We share a real-world update on shifting from trying to hire sales reps to testing an AI agent for cold outreach and sales prospecting. We walk through what we have set up so far, what is already working, and what still feels messy as we try to scale follow-up without sounding like a robot.  • why hiring sales reps stalls when applicants ghost interviews  • using Apollo AI to run consistent cold email sequences  • early outreach results, replies, and open-rate expectations  • integrating automated outreach with our proprietary CRM  • finding warm leads outside Metro Detroit using online signals  • staying under spam thresholds with sensible daily volume  • adding phone calls, LinkedIn touches, and the “six to seven touches” idea  • risks and cautions around cold texting and compliance  • spotting AI-script “voice” and keeping messages human  Feel free to reach out and I’ll give you my, you know, two cents on it or whatever how I feel  Send us Fan Mail [https://www.buzzsprout.com/2406981/fan_mail/new] Survive the Apocalypse in Get Prepped! Game | GET PREPPED! [https://getpreppedweb.site/] Support the show [https://www.buzzsprout.com/2406981/support] Thanks for listening to The Trading Post Podcast! Find all our important links— https://linktr.ee/traderstu [https://linktr.ee/traderstu] This episode of The Trading Post is proudly sponsored by Press X 2 Play Games, Metro Trading Association, and the Michigan Renaissance Festival. Exciting news—I’m featured as The Trader at the Trading Post in Press X 2 Play’s upcoming video game! Learn more about Press X 2 Play at pressx2play.games [https://www.pressx2play.games/], discover how Metro Trading Association helps businesses grow through barter and trade, and explore the magic of the Michigan Renaissance Festival. Questions or guest suggestions? Email us at thetradingpostwithtraderstu@gmail.com [thetradingpostwithtraderstu@gmail.com] “Whistles In The West” was written, recorded, and produced by Durracell, exclusively for use with Trader Stu’s platform.     The track is protected under U.S. Copyright (filed and registered), and rights to use have been granted specifically to Trader Stu for content and promotional use related to his brand and media presence.     For additional licensing, custom audio, or to inquire about future collaborations and performances, contact:  📧 durracellmusic@gmail.com [durracellmusic@gmail.com] 🌐 www.durracell.com [http://www.durracell.com/] © 2025 The Trading Post Podcast. All rights reserved.

Paying Job Boards Or Letting AI Do It

We’re trying to hire outside sales reps across Southeast Michigan and Northwest Ohio, and the “nobody wants to work” problem hits different when you’re the one posting the job. We lay out what cold calling looks like right now, why job boards feel like pay-to-play, and why we’re testing AI agents to keep MetroTrade growing for our members.  • why we’re hiring and why we can’t cover every city ourselves  • what MetroTrade feels like for members and why local relationships matter in B2B barter  • why cold calling burns out fast and why “email me” becomes the new default  • how we broke the territory into seven districts and why reps need to live locally  • why overseas and out-of-state applicants do not work for outside sales coverage  • what we learned about the legal and practical limits of internships  • the real monthly cost of sponsored job ads on major platforms  • the math on W-2 salaries plus overhead versus 1099 commission roles  • why an AI sales agent helps with scraping, lists, and fourth follow-ups  • how we want to integrate AI with our CRM to track touches and avoid duplicates  Maybe let me know, you know, comments or whatever, write in.  What do y’all do out there? Be good or be good at it.  Send us Fan Mail [https://www.buzzsprout.com/2406981/fan_mail/new] The Michigan Renaissance Festival [https://www.michrenfest.com/] Experience the Michigan Renaissance Festival, where history and fantasy collide! Survive the Apocalypse in Get Prepped! Game | GET PREPPED! [https://getpreppedweb.site/] Support the show [https://www.buzzsprout.com/2406981/support] Thanks for listening to The Trading Post Podcast! Find all our important links— https://linktr.ee/traderstu [https://linktr.ee/traderstu] This episode of The Trading Post is proudly sponsored by Press X 2 Play Games, Metro Trading Association, and the Michigan Renaissance Festival. Exciting news—I’m featured as The Trader at the Trading Post in Press X 2 Play’s upcoming video game! Learn more about Press X 2 Play at pressx2play.games [https://www.pressx2play.games/], discover how Metro Trading Association helps businesses grow through barter and trade, and explore the magic of the Michigan Renaissance Festival. Questions or guest suggestions? Email us at thetradingpostwithtraderstu@gmail.com [thetradingpostwithtraderstu@gmail.com] “Whistles In The West” was written, recorded, and produced by Durracell, exclusively for use with Trader Stu’s platform.     The track is protected under U.S. Copyright (filed and registered), and rights to use have been granted specifically to Trader Stu for content and promotional use related to his brand and media presence.     For additional licensing, custom audio, or to inquire about future collaborations and performances, contact:  📧 durracellmusic@gmail.com [durracellmusic@gmail.com] 🌐 www.durracell.com [http://www.durracell.com/] © 2025 The Trading Post Podcast. All rights reserved.

I’m Hiring 1099 Reps And Testing AI To Grow Metro Trade

A water main break turns into a real-time stress test for local small businesses and a reminder that community awareness can reveal trade opportunities. I also share how I’m changing my sales approach with 1099 reps and AI tools so Metro Trading Association can grow without relying on endless cold calling.  • local state of emergency and how outages hit revenue, staff income, and inventory loss  • why a barter network can act as a backup plan when cash flow and operations get disrupted  • shifting from W-2 history to testing 1099 outside sales reps  • using AI agents for prospecting, emails, and social posting while keeping a human cadence  • lessons from a small networking meetup and a multi-agent AI tool suggestion  • fuel prices, fewer trips, and the ROI logic for joining a barter exchange  • sponsor support that helps cover a $400 application fee for businesses that need it  If you're not already connected to me on alignable, do that and follow along and come to my event over at the Susie Q's kids over at there on Mound Road.  So, what I'm doing is for three or to ten dollars, if you click on the link, you can sponsor the show anywhere between three and ten bucks.  Send us Fan Mail [https://www.buzzsprout.com/2406981/fan_mail/new] Support the show [https://www.buzzsprout.com/2406981/support] Thanks for listening to The Trading Post Podcast! Find all our important links— https://linktr.ee/traderstu [https://linktr.ee/traderstu] This episode of The Trading Post is proudly sponsored by Press X 2 Play Games, Metro Trading Association, and the Michigan Renaissance Festival. Exciting news—I’m featured as The Trader at the Trading Post in Press X 2 Play’s upcoming video game! Learn more about Press X 2 Play at pressx2play.games [https://www.pressx2play.games/], discover how Metro Trading Association helps businesses grow through barter and trade, and explore the magic of the Michigan Renaissance Festival. Questions or guest suggestions? Email us at thetradingpostwithtraderstu@gmail.com [thetradingpostwithtraderstu@gmail.com] “Whistles In The West” was written, recorded, and produced by Durracell, exclusively for use with Trader Stu’s platform.     The track is protected under U.S. Copyright (filed and registered), and rights to use have been granted specifically to Trader Stu for content and promotional use related to his brand and media presence.     For additional licensing, custom audio, or to inquire about future collaborations and performances, contact:  📧 durracellmusic@gmail.com [durracellmusic@gmail.com] 🌐 www.durracell.com [http://www.durracell.com/] © 2025 The Trading Post Podcast. All rights reserved.

What Happens When You Stop Marketing Online And Start Selling Door To Door

We share a real-time update on how we’re changing our marketing plan and why we’re building a sales force instead of trying to do everything ourselves. We break down how interns and 1099 outside sales reps can help grow a B2B trade exchange across Southeast Michigan and Northwest Ohio. • shifting away from relying on SEO and leaning into podcast-driven marketing • hiring 1099 contract outside sales reps because we can’t divide ourselves into five people • using interns as a win-win for students who want contacts and real B2B experience • what worked last time we expanded a sales team and why it’s worth repeating • how commission-only can fit interns and side-hustle sellers with existing rapport • setting clear territory boundaries so members can sell and spend trade locally Let me know if you’ve ever tried this before and comment and whatever. Give me a direct message there, a DM. If you know anybody that’s looking for a side hustle, if you know an intern, a student, a college student, send them my way. Send us Fan Mail [https://www.buzzsprout.com/2406981/fan_mail/new] Support the show [https://www.buzzsprout.com/2406981/support] Thanks for listening to The Trading Post Podcast! Find all our important links— https://linktr.ee/traderstu [https://linktr.ee/traderstu] This episode of The Trading Post is proudly sponsored by Press X 2 Play Games, Metro Trading Association, and the Michigan Renaissance Festival. Exciting news—I’m featured as The Trader at the Trading Post in Press X 2 Play’s upcoming video game! Learn more about Press X 2 Play at pressx2play.games [https://www.pressx2play.games/], discover how Metro Trading Association helps businesses grow through barter and trade, and explore the magic of the Michigan Renaissance Festival. Questions or guest suggestions? Email us at thetradingpostwithtraderstu@gmail.com [thetradingpostwithtraderstu@gmail.com] “Whistles In The West” was written, recorded, and produced by Durracell, exclusively for use with Trader Stu’s platform.     The track is protected under U.S. Copyright (filed and registered), and rights to use have been granted specifically to Trader Stu for content and promotional use related to his brand and media presence.     For additional licensing, custom audio, or to inquire about future collaborations and performances, contact:  📧 durracellmusic@gmail.com [durracellmusic@gmail.com] 🌐 www.durracell.com [http://www.durracell.com/] © 2025 The Trading Post Podcast. All rights reserved.